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Careers at Bacardi

Innovation Leader, Rebel Brands

Job Name

Innovation Leader, Rebel Brands


United Kingdom




Marketing - Communication - PR

Reporting Line:

Global VP, Rebel Brands

Job type:

Full time

Lead recruiter:

Irene Castro

About the role


You will be the single point of contact for Rebel Brands on Product Innovation. In this critical position, you will be accountable for coordinating innovation planning and launches across all Rebel Brands and all regions ensuring both product and assets are in place and on time. You will ensure all markets have and deliver their innovation pipeline in accordance to short- and longer-term company objectives. You will also be instrumental in collating and elaborating information for the Global VP and other key stakeholders, as well as lead ad-hoc projects and brand-related tasks where needed.


You are fearlessly curious with a restless passion for creating product experiences that delight consumers and unleash growth.
You have a proven track record of leading and delivering multiple product launches from ideation through to launch, championing what is right for the consumer while ensuring strong commercial results.
 You have a hunger for challenging the status quo and driving change that will deliver the future.


  • This is a critical role for the delivery of the growth objectives that are part of the Strategic Plan for Rebel Brands portfolio (42 BELOW, BREEZER, ERISTOFF, GET, WILLIAM LAWSON’S), in which innovation represents a fundamental part. Some of your key responsibilities will be:
  • Project leader for all Rebel Brands led innovation, in line with Bacardi Innovation process. Development and delivery of innovation pipelines for Rebel Brands portfolio.
  • Own the Rebel Brands 3 Year Innovation plan and monitor innovation development to ensure on time delivery. 
  • Lead innovation relationships within a matrix organisation. Responsible for co-ordinating all innovation volumes, pricing and commercial launch plans, launch samples, launch sell-in decks etc. 
  • Connecting regularly with key stakeholders (OC PMs, Regional Marketing, Commercial teams in markets, Project Leaders, Innovation Committee) to get and share information about new and existing launches.
  • Coordinate the development of toolkits and other assets (including digital) that markets need to activate innovation successfully.
  • Coordinating and following up on all NPD launches to identify gaps and gains vs initial P&L/distribution/ROS objectives and propose corrective actions, as well as other M&E plans that might have been established ad-hoc.
  • Achieving maximum scale on all projects by collating bottom-up needs from markets and building multi-year plans on NPDs.

Skills and Experience

  • Broad and deep experience of consumer products innovation from opportunity identification to launch
  • Comprehensive understanding of consumer-centred, innovation development processes and best in class commercialisation
  • Strong relationship building skills and proven ability to influence across senior levels in the Innovation, Marketing and Commercial communities and create alignment within cross-functional teams and with stakeholders from a broad variety of markets and cultural backgrounds 
  • Strong strategic sense with ability to simplify the complex and turn possibilities in to commercial reality; strong track record of delivering results
  • Strong organisational and project management skills, 
  • Creativity to develop solutions that will disrupt the future moments that matter for our consumers and good creative judgment in a product development and design context
  • Proven ability to coach and mentor others to adopt best practices and raise their capabilities
  • Spirits or beverage alcohol experience helpful but not required
  • Digitally savvy and an advocate for leveraging technology to drive productivity and efficiency   
  • Commercial and financial acumen

  • High Integrity, Passion to Win, Servant Leader 
  • Fearless curious
  • Able to influence and inspire stakeholders at all levels 
  • Committed to developing self and others
  • Practical problem solver who thrives on achieving strong results
  • Belonging: You have a strong capacity to create a culture of ‘Belonging’, where people feel appreciated for who they are, what they do, and who they can become
  • Self-Awareness: You have high levels of self-awareness, are reflective and know yourself well, understanding both your own strengths and weaknesses and your impact on others
  • People Agility: You bring a deep ability to understand and relate to people and navigate through tough situations to harness and multiply collective performance
  • Results Agility: You demonstrate consistent delivery of results in first-time situations by inspiring teams, exhibiting a presence that builds confidence in yourself and others. 
  • Mental Agility: You can think critically to penetrate complex problems and expand the possibilities by making fresh connections. You think strategically whilst being execution focused and bring creativity to the challenges you’re presented with
  • Change Agility: You have a deep natural curiosity, desire to experiment and ability to effectively deal with the heat of change. You have a growth and learning mindset: ready to test, stumble, learn and apply from experience

Our culture

We share the passion and entrepreneurial flair of our founder and are guided by our three culture pillars - Fearless, Family and Founders, they inspire our Primos to be the best they can be and drive us forward in all we do. But what does this mean?

·       Being Fearless; means adopting an agile mindset, being comfortable trying new things and taking risks. We are empowered to question, challenge and innovate.

·       Family; We treat each other, and our communities, like Family. Always.

·       Founders; The spirit of entrepreneurship is at the heart of everything we do. We see the business as if it’s our own. We do the right thing for the business and we all take accountability for our work.

When you join Bacardi, you become part of our family and gain more than just a job.

Disclaimer: Bacardi is an equal opportunity employer that values workforce diversity. Diversity is core to our business: by embedding diversity into all aspects of our culture, we maximize the opportunity to achieve sustainable business success and growth. The duties and responsibilities described in the role profile might not be a comprehensive list.