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Careers at Bacardi

Director, Insights - Grey Goose & Patron

Job Name

Director, Insights - Grey Goose & Patron


United Kingdom




Marketing - Communication - PR

Reporting Line:

Global Senior Director Insights, Grey Goose & Patron

Job type:

Full time

Lead recruiter:

Claire Jenkins

About the role

Your Opportunity

This is your chance to work in collaboration with brilliant strategic, creative leaders and teams. You’ll be reporting into the Global Senior Director Insights Grey Goose and Patron and partnering tightly with the corresponding Global Brand Directors, working directly with the global and local marketing and Insights teams to put the consumer at the center of every business decision.

You will be responsible to deliver  powerful insights that help shape significant decisions on brand and category strategy, brand positioning, communication, innovation pipeline and activity development. 

This is about leaving a legacy of passion for consumer insights and creating a lasting emotional connection with our consumers

About You
  • You are fearlessly innovative and have a restless desire to deliver results and make a lasting impact on Grey Goose, our Agave portfolio and on our consumers.
  • You bring others with you because of the rigour of your thinking, the depth of your partnership and your desire to ‘first listen to understand rather than listening to be understood’.


With our Consumer at the heart, your key focus will be to:
  • Acting as a strategic thought partner to the brand and market teams while being a role model for the Insights team, passionately advocating for the voice of the consumer at every opportunity
  • Bringing together consumer insights, customer needs, and category dynamics, to provide day-to-day consumer insights and business intelligence, including competitive intelligence, to create market advantage 
  • Partnering with the Brand Directors, the business and marketing teams, and the local Insights teams to deliver the strategic fundamentals which will unlock transformational growth.  
  • In partnership with the brand teams, leading the annual review of the Situation Assessment
  • Responsible for serving as a “voice of the consumer” by leading custom qualitative and quantitative research and utilizing the company’s business intelligence sources (syndicated data, tracker data, market-level data, digital analytics, consumer trends and available global studies) to connect the dots and help influence stakeholders’ decision-making process.
  • Accountable for building extensive understanding of the brands’ performance, and Measurement & Evaluation of activities, in order to help drive optimization and effectiveness

Skills and Experience

The Skills & Experience needed to create your legacy
  • You’ve led transformational growth through category and consumer insight. The position requires at least ten years of work experience in consumer insights/market research or related field.  
  • You are skilled in using data to help senior stakeholders make tough decisions. Highly skilled in synthesising data from multiple sources and distilling crisp, tangible, and meaningful business insights
  • You’ve conducted research projects at a global, regional and local level, experienced in a broad range of quantitative and qualitative research methods and ability to apply them pragmatically to business issues
  • Drinks and Luxury Category experience is desirable
  • BS/BA required - MBA highly desirable
Personal Qualities
  • Curious to unearth new approaches and techniques, to diagnose issues and uncover consumer needs
  • Results focused delivering insights that have a significant positive impact on the brand and the business
  • A strategic thinker with the capacity to see the big picture but also dig into the details, when it is needed to execute with brilliance
  • Energetic, passionate, and tenacious
  • A natural desire to build and nurture great relationships across a range of stakeholders – both internally and externally
  • Business savvy so that insights are always translated with brand and business needs from of mind

Our culture

We share the passion and entrepreneurial flair of our founder and are guided by our three culture pillars - Fearless, Family and Founders, they inspire our Primos to be the best they can be and drive us forward in all we do. But what does this mean?

·       Being Fearless; means adopting an agile mindset, being comfortable trying new things and taking risks. We are empowered to question, challenge and innovate.

·       Family; We treat each other, and our communities, like Family. Always.

·       Founders; The spirit of entrepreneurship is at the heart of everything we do. We see the business as if it’s our own. We do the right thing for the business and we all take accountability for our work.

When you join Bacardi, you become part of our family and gain more than just a job.

Disclaimer: Bacardi is an equal opportunity employer that values workforce diversity. Diversity is core to our business: by embedding diversity into all aspects of our culture, we maximize the opportunity to achieve sustainable business success and growth. The duties and responsibilities described in the role profile might not be a comprehensive list.