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Careers at Bacardi

Key Account Manager

Job Name

Key Account Manager







Reporting Line:

Sales Director Key Accounts Netherlands

Job type:

Full time

Lead recruiter:

Djamilla Mulders

About the role

As Key Account Manager you will on the one hand be accountable for creating value through driving revenue and developing strategic relationships with key customers in the Netherlands, but you are responsible for the administrative process of these same key customers. 
  • You will be responsible to deliver key revenue targets as determined by the HQ Key Account Plan. 
  • You will develop, and maintain, effective and strategic relationships with customers and influence the positioning of Bacardi brands with your customers.
  • You are responsible for the full administrative coordination of account-related activities, both internally and externally
This role is varied and while based in the Rotterdam office, 50% of your time will be interacting with the key customers. As a result, you can expect to be travelling extensively to stay connected to all stakeholders. 


Deliver results & excellence in execution
  • Deliver on key revenue targets (NSV, Gross Margin, Overheads, Profitability, ROI, Value Share);
  • Deliver impact from channel and shopper marketing programs agreed in the Country IAP;
  • Understand customer strategy and how to leverage the Bacardi value proposition to grow mutual business;
  • Drive, agree, and execute customer Joint Business Plans that deliver “win-win” value to Bacardi and customers;
  • Optimize promotional plans through the year through implementation of the ROI strategy and goals;
  • Input into the country IAP process to ensure local channel and customer needs are captured;
  • Build effective long-term relationships with customers ;
  • Provide accurate demand forecasting to Supply Chain teams or to Hub Sales Performance and Planning team;
  • Relentlessly drive a pay for performance based approach with customers;
  • Administrative coordination of account-related activities, both internally and externally;
  • Point of contact for the customer, independently resolve questions and issues;
  • Management and administration of the established budgets (folder / action contribution, activities, reservations, bonus provision) variances for the assigned accounts / channels;
  • Analysis and processing of promotional activities and budgets;
  • Support / provide input for developing account plans;
  • Preparing launches of innovations to customers;
  • Responsible for the input of the action-forecast;
  • Accurately inputting all condition-business customers in the systems;
  • Work closely with the Senior Key Account Manager responsible for the Headquarter of your customers.

Skills and Experience

To be successful in this role you will have/be: 
  • A Bachelor degree, Master preferred
  • Experience managing Accounts / Customers in a leading FMCG company at national level
  • Strong track record of delivery with Customers 
  • Strong negotiation skills
  • Strong analytical skills
  • First hand field sales experience
  • Working knowledge of sales effectiveness tools processes and category management
  • Demonstrable track record of performance in Commercial
  • Proficiency in Dutch and English language skills (written and oral)
The following experiences are preferred:
  • Experience in the Spirits Industry and/or Beverages is a distinct advantage 
  • Experience in additional functions beyond the ones listed above 

Our culture

We share the passion and entrepreneurial flair of our founder and are guided by our three culture pillars - Fearless, Family and Founders, they inspire our Primos to be the best they can be and drive us forward in all we do. But what does this mean?

·       Being Fearless; means adopting an agile mindset, being comfortable trying new things and taking risks. We are empowered to question, challenge and innovate.

·       Family; We treat each other, and our communities, like Family. Always.

·       Founders; The spirit of entrepreneurship is at the heart of everything we do. We see the business as if it’s our own. We do the right thing for the business and we all take accountability for our work.

When you join Bacardi, you become part of our family and gain more than just a job.

Disclaimer: Bacardi is an equal opportunity employer that values workforce diversity. Diversity is core to our business: by embedding diversity into all aspects of our culture, we maximize the opportunity to achieve sustainable business success and growth. The duties and responsibilities described in the role profile might not be a comprehensive list.