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Careers at Bacardi

LAC Digital Commerce Coordinator

Job Name

LAC Digital Commerce Coordinator




Tultitlan, Mexico



Reporting Line:

E-Commerce Sr. Manager LAC

Job type:

Full time

Lead recruiter:

Diana Retana Dorantes

About the role


If you like innovation, digital commerce and want to be a crucial element of this Bacardi’s new chapter with our amazing global brands, this is the right role for you.

You will support the developing and execution of the digital commerce strategy for the key national customers with on-line activity and pure players for achieving revenue, profit objectives (P&L management), while building brand awareness, consideration, and desire in the digital ecosystem, across Latin America and the Caribbean.

This position is based in Mexico City and will have direct contact with different areas (commercial, marketing, finance, among others) and will have the opportunity to learn and share best practices across the region and globally. 


We are looking for an amazing and structured leader who likes to work with multifunctional teams and challenging customers. We want someone recognized as fearless, organized, and proactive.

You should be able to adapt yourself to different platform and brands and lead complex projects that will help Bacardi’s portfolio to growth in E-Commerce.


  • Contribute to the execution of strategies to achieve our Key-Accounts’ P&L targets.
  • Support the negotiation of the annual terms and JBP planning ensuring a long-term sustainable investment and growth model for Bacardi brands.
  • Stay tuned with the local Sales team to identify and capitalize portfolio opportunities in alignment and harmony with the price and promotional strategies with the rest of the customers (avoid conflict due to commercial conditions).
  • Work cross-functionally to manage and control effectively trade investment and A&P budgets with Commercial Teams, Finance, Customer Marketing and Consumer Marketing. 
  • To help to build broad organizational Digital commerce expertise in alignment with the global team.
  • Support existing customer & consumer relationships in collaboration with local teams through fact-based industry and category insights both at higher category level as well as using retailer specific data.
  • Track main digital commerce KPIs and lead the measurement & evaluation agenda for the accurate and assertive follow-up of the ecommerce plans performance.
  • Guarantee sales data management and administration in collaboration with the global eCommerce finance team.
  • Detect new market opportunities and insights.

Skills and Experience

  • Planning and Organising: sense of urgency, excellent agenda, and time management.
  • Fluency in English (written and verbal), Portuguese is a plus.
  • Spanish native speaker.
  • Commercial-strategic thinking.
  • Autonomous and collaborative team player.
  • Adaptable and resilient to the changes.
  • Entrepreneurial mindset: make things happen, risk taker, comfortable out of the comfort zone.
  • Creative and detail oriented.
  • Spanish native speaker, fluent in English (written and verbal). Portuguese is a plus.
  • Commercial-strategic thinking.
  • Autonomous and collaborative team player.
  • Adaptable and resilient to the changes.
  • Entrepreneurial mindset: make things happen, risk taker, comfortable out of the comfort zone.
  • Authentic inclusive leader who acts with purpose, with a humble, approachable, empathetic and open leadership style
  • Globally minded and able to demonstrate cross-cultural understanding and sensitivity
  • Great communication skills and gravitas with the ability to present credibly to local and global stakeholders and build lasting relationships
  • Resilient, able to deal with ambiguity, stay calm under pressure and keep their team inspired and motivated
  • High levels of learning agility and independence 
  • Performance driven with a focus on brilliance in execution
  • Belonging: You have a strong capacity to create a culture of ‘Belonging’, where people feel appreciated for who they are, what they do, and who they can become. You’re an authentic leader who acts with purpose and has an approachable, empathetic, open communication style.
  • Mental Agility: You can think critically to penetrate complex problems and expand the possibilities by making fresh connections. You think strategically whilst being execution focused and bring creativity to the challenges you’re presented with. You will have an attitude of constant learning and improving. Inquisitiveness/ curiosity around new media, digital, technology and social trends and possessing an attitude to experiment or innovate in these areas.
  • People Agility: You bring a deep ability to understand and relate to people and navigate through tough situations to harness and multiply collective performance. You create strong positive first impressions and build those into great relationships.
  • Self-Awareness: You have high levels of self-awareness, are reflective and know yourself well, understanding both your own strengths and weaknesses and your impact on others.
  • Results Agility: You demonstrate consistent delivery of results in first-time situations by inspiring teams, exhibiting a presence that builds confidence in yourself and others. You operate at pace and are able to multi-skill effectively and are at ease leading projects. You will be highly performance driven, commercially and financially astute.
  • Change Agility: You have a deep natural curiosity, desire to experiment and ability to effectively deal with the heat of change. You have a growth and learning mindset that you instil and yourself and your team: ready to test, stumble, learn and apply from experience. Comfortable with change and ambiguity.

Our culture

We share the passion and entrepreneurial flair of our founder and are guided by our three culture pillars - Fearless, Family and Founders, they inspire our Primos to be the best they can be and drive us forward in all we do. But what does this mean?

·       Being Fearless; means adopting an agile mindset, being comfortable trying new things and taking risks. We are empowered to question, challenge and innovate.

·       Family; We treat each other, and our communities, like Family. Always.

·       Founders; The spirit of entrepreneurship is at the heart of everything we do. We see the business as if it’s our own. We do the right thing for the business and we all take accountability for our work.

When you join Bacardi, you become part of our family and gain more than just a job.

Disclaimer: Bacardi is an equal opportunity employer that values workforce diversity. Diversity is core to our business: by embedding diversity into all aspects of our culture, we maximize the opportunity to achieve sustainable business success and growth. The duties and responsibilities described in the role profile might not be a comprehensive list.