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Careers at Bacardi

Local Ambassador Colombia

Job Name

Local Ambassador Colombia







Reporting Line:

Sr. Marketing Manager Incubation Brands LAC & Full Portfolio Andean Region

Job type:

Full time

Lead recruiter:

Karina Aguilar

About the role

Local Ambassadors in LAC are a brand equity building role, focusing on educating and engaging those industry influencers that sway consumers’ perception of our brands through recommendations.  Their focus is on communicating brand credentials and drink strategy, implementing local advocacy initiatives, and supporting the local sales team with bar consultancy.  They may also be called to activate consumer facing brand education experiences. 

In doing so you will help develop Advocacy as a competitive advantage for Bacardi in LAC. 

For this role you must be self-confident, with personal drive and a strong work ethic to proactively seek opportunities for the brands.  You need to be a compelling storyteller, have gravitas, a strong public presence and interpersonal skills that allow you to foster strong relationships with the trade and work well as a team.  The success of a Local Ambassador is directly linked to their credibility and level of influence in the trade, so high-level mixology experience, influence in the local industry and socialmedia savviness are key.


  • Represent the full portfolio of Bacardi Ltd brands in Colombia as the public face of the brand locally. 
  • Shape the trade’s image of the brands sharing their brand stories, ensuring they are served with excellence, and making them relevant in the trade and on social media. 
  • Implement brand education and drink strategy training with the trade (and where relevant consumers). 
  • Manage the local implementation of advocacy engagement platforms such as cocktail competitions, trade community events and advocacy events.
  • Support the local sales team with brand & drink listings via bar consultancy & the development of disruptive serves.
  • Help to set Advocacy KPIs and measure these KPIs monthly, creating accurate KPI reports for Colombia.
  • Amplify your brands and activities on your personal ‘professional’ IG profile.

Skills and Experience

  • Bartending Skills: Advanced cocktail making skills with experience creating your own craft-cocktail creations, as well as the ability to demonstrate cocktail making techniques to both advanced and novice audiences. 
  • Education Skills: Strong story-telling skills with the ability to take the brand stories and make them your own and relatable to different audiences.  The ability to explain complicated production concepts in simple language.  
  • Project Management: The ability to manage your time, several different activity and deliver on your commitments in time and to a high-quality standard to your internal and external stakeholders.  This includes the efficient Measurement & Evaluation of your activity and the sharing and reapplication of your learnings. 
  • Administrative Skills:  Managing your external facing advocacy responsibilities and staying on top of your administration – especially your daily planning, expenses, emails, and reporting – is a critical skill. 
  • Industry Connection & Influence: As an Ambassador you must have and grow your network of industry relationships that you will influence as well as use to identify trends, opportunities and best practices that can be applied to your market to make our Advocacy programming stronger. 
  • Commercial Skills: You must understand basic commercial skills, like how to identify or create value propositions, to allow you to effectively consult with and add value to your customers and move their business forward. 
  • English: A sufficient level of English is required to understanding global communications / materials. 

Our culture

We share the passion and entrepreneurial flair of our founder and are guided by our three culture pillars - Fearless, Family and Founders, they inspire our Primos to be the best they can be and drive us forward in all we do. But what does this mean?

·       Being Fearless; means adopting an agile mindset, being comfortable trying new things and taking risks. We are empowered to question, challenge and innovate.

·       Family; We treat each other, and our communities, like Family. Always.

·       Founders; The spirit of entrepreneurship is at the heart of everything we do. We see the business as if it’s our own. We do the right thing for the business and we all take accountability for our work.

When you join Bacardi, you become part of our family and gain more than just a job.

Disclaimer: Bacardi is an equal opportunity employer that values workforce diversity. Diversity is core to our business: by embedding diversity into all aspects of our culture, we maximize the opportunity to achieve sustainable business success and growth. The duties and responsibilities described in the role profile might not be a comprehensive list.