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Careers at Bacardi

Manager, Customer Analytics

Job Name

Manager, Customer Analytics


United States of America


Miami, FL



Reporting Line:

Senior Manager Customer Analytics

Job type:

Full time

Lead recruiter:

Lucy Abreu

About the role


Reporting to the Customer Analytics Senior Manager, this person will provide actionable insights through consistent analytical performance analysis and business support to National Retail Sales (NRS) customers, focusing on Albertson’s/Safeway, Costco, and BJ’s. Help deliver against the vision & mission to be the supplier partner that drives our customers’ beverage alcohol business by significantly improving the quality and impact of customer solutions and driving execution.

Furthermore, this individual will develop an analysis to enable the reviews of customer performance and risks and opportunities against the planned jobs to be done. This position will drive the monthly and quarterly review processes for customer results and understand the potential impacts on Bacardi’s full-year performance and health. This individual will liaise with the other commercial performance teams to understand the implications of customer results (both analytical and financial) to the Commercial Business Units that these customers operate (ie. Open, Control, and Franchise states).

This individual will streamline processes and reporting to enable constant advanced analytical evaluation of commercial results for these National Retail Account customers.

  • Do you dare to be different?
  • Are you willing to question, challenge, and innovate in pursuit of excellence?
  • Can you work collaboratively and inspire others?
  • Are you ready to make your mark?
Don Facundo Bacardí revolutionized the world of rums. As the cocktail industry continues to flourish every day, we strive to follow his legacy and delight the most demanding in the industry - our consumers! That’s where you come in!


  • Act as the day-to-day Customer Analytics partner for the Bacardi USA National Brand Retail Sales team, focusing primarily on Albertson's/Safeway, Costco, and BJ's.
  • Responsible for providing accurate and consistent business decision support, with insightful analyses via the use of various internal and external data sources (syndicated data, depletions, consumer insights, etc).
  • Responsible for developing insights, risks & opportunities that create value and growth for Bacardi and the customer's business.
  • Collaborate with cross-functional teams (Analytics, NRGM, Insights, Customer Solutions, etc.) to drive more actionable insights into the business.
  • Analyze top line performance by NRS customer, promotional activity analysis including ROI and customer P & L; identifies, evaluates, communicates risks and opportunities. 
  • Responsible for presenting to the customer as well as National Retail Sales leadership teams. 
  • Supports as needed the planning and business routines needed to deliver industry-leading responses to Customer Joint Business Plans (JBP), which includes performing the required analytical support. 
  • Assist the NRS Team in managing their financial budgets and continue to drive M & E mindset in decision making.
  • Drives the delivery of BUSA's unique selling proposition to impact Bacardi's business with our key National Retail Account customers. 
  • Ensures alignment on all aspects of internal commercial elements as it relates to the business units. 
  • Leads the development of the monthly and quarterly business reviews on the national accounts business, focusing on the analysis of future opportunities and understanding the performance drivers. 
  • Continuously looks to improve and simplify our processes as they relate to the planning, reporting, and performance measurements of our brands and how we use our supporting systems and tools. 
  • Build and foster solid business partnering relationships with internal and external customers. 

Skills and Experience

  • A well-organized, high-energy, detailed oriented, and persistent professional with the ability to identify/focus on key issues, prioritize efforts, and ensure follow-up with timely/quality results. 
  • A demonstrated track record of serving as a business partner to the senior leadership team with the ability to influence key business decisions and track performance against key objectives. 
  • Highly skilled at presenting data-driven stories to a wide variety of audiences. 
  • Ability to complete tasks with a high degree of accuracy utilizing strong analytical and organizational skills. 
  • 1-3 years experience in the Consumer Package Goods, Spirits, or broader beverage alcohol industry. 
  • Excellent skills with Microsoft Excel, Power BI, and PowerPoint.
  • Exposure/experience to statistical modeling methods and approaches.
  • Strong analytical experience is essential. 
  • Actionable Insights: regularly deliver actionable customer performance insights that will lead to incremental sales opportunities. 
  • Standard Reporting & Analysis: deliver regular reporting, analysis, and commercial insights to the National Retails teams. 
  • Customer Meetings: work closely with Account Managers developing the sales story for Customer Meetings, focusing on the analytics-driven story, and assisting with the presentation of the story. 
  • Advanced Analytics Education: continue to learn/discover new Advanced Analytics tools, processes, and resources, and use these tools to help drive the business. 
  • Belonging: You have a strong capacity to create a culture of "Belonging", where people feel appreciated for who they are, what they do, and who they can become.
  • Self-Awareness: You have high levels of self-awareness, are reflective, and know yourself well, understanding both your own strengths and weaknesses and your impact on others. 
  • People Agility: You bring a deep ability to understand and relate to people and navigate through tough situations to harness and multiply collective performance. 
  • Results Agility: You demonstrate consistent delivery of results in first-time situations by inspiring teams, and exhibiting a presence that builds confidence in yourself and others. 
  • Mental Agility: You can think critically to penetrate complex problems and expand possibilities by making fresh connections. You think strategically whilst being execution-focused and bring creativity to the challenges you're presented with. 
  • Change Agility: You have a deep natural curiosity, desire to experiment, and ability to effectively deal with the heat of change. You have a growth and learning mindset: ready to test, stumble, learn and apply from experience. 

Our culture

We share the passion and entrepreneurial flair of our founder and are guided by our three culture pillars - Fearless, Family and Founders, they inspire our Primos to be the best they can be and drive us forward in all we do. But what does this mean?

·       Being Fearless; means adopting an agile mindset, being comfortable trying new things and taking risks. We are empowered to question, challenge and innovate.

·       Family; We treat each other, and our communities, like Family. Always.

·       Founders; The spirit of entrepreneurship is at the heart of everything we do. We see the business as if it’s our own. We do the right thing for the business and we all take accountability for our work.

When you join Bacardi, you become part of our family and gain more than just a job.

Disclaimer: Bacardi is an equal opportunity employer that values workforce diversity. Diversity is core to our business: by embedding diversity into all aspects of our culture, we maximize the opportunity to achieve sustainable business success and growth. The duties and responsibilities described in the role profile might not be a comprehensive list.