• Responsible for any form of communication directly or indirectly linked to Company/Brand equity works in collaboration with consumer marketing
• Responsible for designing and managing BTL marketing programs to create brand pull, achieve market share and sales targets
• Responsible for ensuring alignment across the sales and marketing functions on field sales needs and marketing initiatives, including coordination with consumer Marketing and budget management
• Responsible for working closely with key customers to provide category and shopper insights to drive performance
• Responsible for marketing process & solutions with external & internal customers to grow the categories and brands
• Manage and evaluate trade promotion levels to achieve maximum returns
• Actively support effective matrix working across divisions

• Experience in designing and managing BTL/TTL marketing programs to create brand pull, achieve market share and sales targets
• Commercial skills gained through hands on commercial roles 
• Experience in roles related to understanding customer and channel dynamics
• Design trade promotions to achieve maximum returns
• Strong financial acumen for budget management

• Globally minded and able to demonstrate cross-cultural understanding and sensitivity 
• Great communication skills and gravitas with the ability to present credibly to local and global stakeholders 
• Socially engaging. We want someone who will love this job and make that clear for everyone they work with! 
• Someone who can create a strong positive first impression and easily form great relationships with new customers, consumers and stakeholders
• Someone who can study the competitive market for Category in the market and use available insights to develop initiatives to grow the category

• This is the first step in a global career with Bacardi, so we are looking for Primos who are globally mobile

We share the passion and entrepreneurial flair of our founder and are guided by our three culture pillars - Fearless, Family and Founders, they inspire our Primos to be the best they can be and drive us forward in all we do. But what does this mean?

·       Being Fearless; means adopting an agile mindset, being comfortable trying new things and taking risks. We are empowered to question, challenge and innovate.

·       Family; We treat each other, and our communities, like Family. Always.

·       Founders; The spirit of entrepreneurship is at the heart of everything we do. We see the business as if it’s our own. We do the right thing for the business and we all take accountability for our work.

When you join Bacardi, you become part of our family and gain more than just a job.

Disclaimer: Bacardi is an equal opportunity employer that values workforce diversity. Diversity is core to our business: by embedding diversity into all aspects of our culture, we maximize the opportunity to achieve sustainable business success and growth. The duties and responsibilities described in the role profile might not be a comprehensive list.