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Bacardi

Careers at Bacardi

Manager Insights Latin America & Caribbean

Job Name

Manager Insights Latin America & Caribbean

Country:

Colombia, Mexico, Panama

City:

Bogota, Panama, Tultitlan, Mexico

Function:

Marketing - Communication - PR

Reporting Line:

LAC Consumer & Shopper Insights Senior Manager

Job type:

Full time

Lead recruiter:

Karina Aguilar

About the role

Location: Panama or Mexico or Colombia

YOUR OPPORTUNITY    

The role will support LAC insights projects, working with different stakeholders in the organization including Regional Marketing, Customer Marketing, Finance & Global Insights Team.

The role holder will be a ´partner’ in identifying insights from different sources of information (mainly quantitative) to unlock market / consumer understanding and business growth opportunities.

The role will assist the LAC Insights Senior Manager in developing analytics & performance analyses from internal and external information, including the Integrated Annual Planning. 

ABOUT YOU

A strategic and curious motivated business partner who will infuse the business with market / consumer and shopper centric analysis, helping the total LAC business with insights that achieve growth strategies for our brands.

The ideal candidate is hands-on person with the ability to deep dive across different business areas and disciplines, “roll sleeves” to get the work done, through tireless collaboration with global, regional, and local teams.


Responsibilities

WITH OUR CONSUMER AT THE HEART YOUR KEY FOCUS WILL BE 


STRATEGIC PLANNING AND INSIGHT DEVELOPMENT

·        Analysis of macro consumer data/market information sources to uncover relevant trends and opportunities (with support of local teams).

·        In conjunction with LAC Insights Senior Manager, support the development of brand situation analysis short and long-term, based on robust, holistic consumer and business understanding in some markets.

·        Supports the LAC’s IAP (Integrated Annual Planning) process, by providing insightful inputs across brands in key markets, bringing expertise to the table combining consumer, shopper, category, and channel insights.

·        Coordinate the regional brand’s scorecard measurement internally and with the agencies. Leading briefing process with the different markets and deliver the response to business questions.

CONSUMER KNOWLEDGE DEVELOPMENT

·        Utilises all other available sources to identify relevant consumer trends and behaviours and synthesise with other learning e.g., IWSR, Euromonitor, Nielsen, and other data sources available.

·        Works closely with the Data Analytics, Category, RGM and Shopper Insights teams, to ensure holistic 360 analysis.

·        Use continuous and ad hoc data sources, interpretation of qual and quant data and the ability to convert this into real information and understanding of key brand issues and opportunities.

OPPORTUNITY IDENTIFICATION

·        Systematically mines existing data to identify insights, gaps, issues, opportunities, and actionable insights for LAC. Integrative thinking to synthesize data.

·        Actively seeks new ‘discoveries’ from a wider range of sources - longer-term trends for consumer, adjacent categories, geographies, regional and local spirits brands/players etc.

RESEARCH IMPLEMENTATION AND INSIGHT GENERATION

·        Coordinates the commissioning, implementation, and monitoring of key consumer research projects, coordinating activity with external research companies and aligning with LAC Insights Senior Manager and brand teams as needed. Manages the process from brief, hypothesis generation, through fieldwork, to debrief. 

·        Uses best research models and approaches to optimize results within budgets.

SPECIAL PROJECTS

·        Supports and collaborates on market specific projects as agreed with the LAC’s Marketing Director and  LAC´s Insights Senior Manager

·        Participate on local/regional special Insights projects as appropriate.

·        Develops knowledge of the Bacardi’s Way of Growth and ensures practices are in line with local marketing thinking.



Skills and Experience

THE SKILLS AND EXPERIENCE NEEDED TO CREATE YOUR LEGACY

·        BA degree in marketing or business.

·        5+ years consumer planning or equivalent expert role in consumer goods.

·        Strong analytical skills and ability to distil multiple set of data to uncover insights and turning them into concrete business recommendations.

·        Experience across all stages of primary and secondary research, from methodology selection, while ensuring the results delivered in clear and concise way.

·        Can synthesise strands of information into precise, relevant hypotheses. Attention to detail and accuracy essential Excellent written and oral communication in Spanish and English, Portuguese (is a plus).

·     Willingness to travel, as necessary.


SHARE OUR FOUNDER’S PASSION AND ENTREPRENEURIAL FLAIR

·        Belonging: You have a strong capacity to create a culture of ‘Belonging’, where people feel appreciated for who they are, what they do, and who they can become

·        Self-Awareness: You have high levels of self-awareness, are reflective and know yourself well, understanding both your own strengths and weaknesses and your impact on others

·        People Agility: You bring a deep ability to understand and relate to people and navigate through tough situations to harness and multiply collective performance

·        Results Agility: You demonstrate consistent delivery of results in first-time situations by inspiring teams, exhibiting a presence that builds confidence in yourself and others.

·        Mental Agility: You can think critically to penetrate complex problems and expand the possibilities by making fresh connections. You think strategically whilst being execution focused and bring creativity to the challenges you’re presented with

·        Change Agility: You have a deep natural curiosity, desire to experiment and ability to effectively deal with the heat of change. You have a growth and learning mindset: ready to test, stumble, learn and apply from experience.







Our culture

We share the passion and entrepreneurial flair of our founder and are guided by our three culture pillars - Fearless, Family and Founders, they inspire our Primos to be the best they can be and drive us forward in all we do. But what does this mean?

·       Being Fearless; means adopting an agile mindset, being comfortable trying new things and taking risks. We are empowered to question, challenge and innovate.

·       Family; We treat each other, and our communities, like Family. Always.

·       Founders; The spirit of entrepreneurship is at the heart of everything we do. We see the business as if it’s our own. We do the right thing for the business and we all take accountability for our work.

When you join Bacardi, you become part of our family and gain more than just a job.


Disclaimer: Bacardi is an equal opportunity employer that values workforce diversity. Diversity is core to our business: by embedding diversity into all aspects of our culture, we maximize the opportunity to achieve sustainable business success and growth. The duties and responsibilities described in the role profile might not be a comprehensive list.