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Careers at Bacardi

Manager, Internal Communications

Job Name

Manager, Internal Communications


United States of America


Miami, FL


Marketing - Communication - PR

Reporting Line:

Director, Internal Communications

Job type:

Full time

Lead recruiter:

Jonathan Rodriguez

About the role

Your Opportunity

The Internal Communications Manager forms part of but award-winning, global team responsible for supporting all functions across the Company. We are the internal storytellers, bringing to life creative ideas, stories and content for our Primos. We are a small, but very successful group of communications aficionados. How? We work as a team, respect deadlines, roll up our sleeves and love a challenge. 

About You 

This role is for a fresh thinking communicator who is an excellent writer, organized and ready to think outside the box. You are a do’er, not a delegator. You get things done, plan and execute with excellence, can assist, and manage multiple projects at one time.  You thrive on coming up with the next greatest way to bring a story to life be it through written, audio or visual mediums. You are a highly engaged employee and want to bring everyone along for the journey.  You will have the opportunity to work on internal communications for one of the Most Reputable Companies in the World whose culture of Fearless, Family and Founder’s defines us.  


With our Consumer at the heart, your key focus will be to:
  • Work within a small but dynamic team of Internal Communicators and work with the larger Corporate Communications team to deliver best in class Internal Communications, serving as an in-house storyteller and content creation driver.  Crafting company newsletters, executive correspondence, intranet stories helping to keep our Primos well-informed and engaged.
  • Serve as the day-to-day lead for North America and our Regional President, our biggest market within Bacardi.  As the North American Internal Comms lead you will be tasked with bringing to life the voice of our executive team and key functions leading communications planning and content development for internal clients and agency relationships. 
  • Provide communications support and creative input to Global Corporate Communications programs and initiatives as needed. Includes crafting key messages, scripts, articles, memos and development of graphic content (logos, posters, etc) 
  • Produce videos, including crafting of storyboards, coordination with crew, set selection and prepping of talent. Oversee final editing process. 
  • Work closely with inter-agency teams to activate innovative Internal Comms including Global and Regional webcasts, life in-person events, Global and Regional Culture Campaigns, Digital Video series and more. 
  • Support production, presentation content and video development for regional town halls and other key leadership events. 
  • Serve as the department lead on key admin tasks including managing the global budget, setting up vendors, and invoicing as well as managing meeting invites, calendars and travel plans as needed. 
  • Provide metrics reporting for communications campaigns and identify trends that may influence future development and capabilities. 

Skills and Experience

The Skills & Experience needed to create your legacy
  • University undergraduate degree in Communications, Public Relations, Journalism, Marketing 
  • Minimum 5 years previous experience in internal communications department a must; ideally for global brand-led company 
  • Strong verbal and written communication skills a must along with a strong sense of aesthetics, composition and the ability to tell a story with pictures and sound.  
  • Fluent in Microsoft Office Suite (Word, PowerPoint, Excel, TEAMs) with knowledge of creative platforms a plus.  
  • Familiarity with running a company intranet, along with strong organization and time-management skills
  • Experience executing both virtual and in-person events, townhalls, and panels.  Virtual streaming experience a + 
Personal Qualities
  • You are passionate about company culture and delivering great work that is creative and informative.
  • Embodying a Founder’s mentality; an entrepreneurial spirit with the ability to be self-directed are highly prized qualities in this team.
  • A confident self-starter with solid PR and/or journalism and publicity experience (+3 years). Candidate must be able to work autonomously, leading projects and reporting back into various teams across functions on progress, issues, and successes.
  • Personal traits including gravitas, incredibly organized, strongly articulate, tenacity, creativity, curiosity, and the ability to connect the dots and get things done. 
  • Belonging: You have a strong capacity to create a culture of ‘Belonging’, where people feel appreciated for who they are, what they do, and who they can become
  • Self-Awareness: You have high levels of self-awareness, are reflective and know yourself well, understanding both your own strengths and weaknesses and your impact on others
  • People Agility: You bring a deep ability to understand and relate to people and navigate through tough situations to harness and multiply collective performance
  • Results Agility: You demonstrate consistent delivery of results in first-time situations by inspiring teams, exhibiting a presence that builds confidence in yourself and others. 
  • Mental Agility: You can think critically to penetrate complex problems and expand the possibilities by making fresh connections. You think strategically whilst being execution focused and bring creativity to the challenges you’re presented with
  • Change Agility: You have a deep natural curiosity, desire to experiment and ability to effectively deal with the heat of change. You have a growth and learning mindset: ready to test, stumble, learn and apply from experience

Our culture

We share the passion and entrepreneurial flair of our founder and are guided by our three culture pillars - Fearless, Family and Founders, they inspire our Primos to be the best they can be and drive us forward in all we do. But what does this mean?

·       Being Fearless; means adopting an agile mindset, being comfortable trying new things and taking risks. We are empowered to question, challenge and innovate.

·       Family; We treat each other, and our communities, like Family. Always.

·       Founders; The spirit of entrepreneurship is at the heart of everything we do. We see the business as if it’s our own. We do the right thing for the business and we all take accountability for our work.

When you join Bacardi, you become part of our family and gain more than just a job.

Disclaimer: Bacardi is an equal opportunity employer that values workforce diversity. Diversity is core to our business: by embedding diversity into all aspects of our culture, we maximize the opportunity to achieve sustainable business success and growth. The duties and responsibilities described in the role profile might not be a comprehensive list.