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Careers at Bacardi

Manager, National RGM

Job Name

Manager, National RGM


United States of America


Miami, FL


Finance - Administration

Reporting Line:

Sr. Director, National RGM Strategy

Job type:

Full time

Lead recruiter:

Jonathan Rodriguez

About the role

Your Opportunity

As the Manager – National Revenue Growth Management (RGM), you will be responsible for driving rigor and efficiency to National Redemptions – process, forecasting, and results. You will also be expected to lead and support new opportunities for Bacardi brands to WIN in market (i.e. – digital expansion). This individual will also have significant interaction with 3P Agencies, as well as multiple groups internally (Commercial, Marketing, Finance) to accomplish this.

About You

Ideal candidates for this role have a strong analytics background, commercial exposure, financial and redemptions/ pricing knowledge. Comfort navigating & transforming large data sets into insights is a must, along with solid understanding of internal financial requirements related to National Redemptions. The ability influence, partner, and lead across all levels, internal and external, while being agile to drive results is critical.


With our Consumer at the heart, your key focus will be to:
  • Responsible for planning, forecasting, and accuracy of National Redemptions Budget, including managing (ie – approving or rejecting) all ad hoc programs, particularly with NRS
  • Help lead the Anaplan Coupon & Scans processes, maintenance, and data accuracy, along with the BES resource, to facilitate accurate representation of National Redemptions discounts in NSV
  • Oversee the running and optimization of the national and local paper and digital coupon, and scan process, soliciting and incorporating feedback from several stakeholder groups including Brand, Customer & Brand Marketing, National Accounts, Finance, and Commercial Performance, as supported by the National Redemptions Analyst
  • Support annual growth in net revenue and gross profit per case through rigorous tracking, measurement, and evaluation of pricing promotions, along with developing, maintaining, and communicating the National Redemptions Calendar
  • Propose, build and embed new strategies and promotional plans around continually evolving promotional levers in the industry (e.g. digital coupons), including tracking evolving industry/market regulation
  • Apply the frameworks, tools and processes to drive greater effectiveness and ROI of commercial investments and promotional spending, with a heavy focus on relevant M&E that is communicated & highly visible to stakeholders, via consistent reporting, insights, and communication process
  • Assist Sr. Manager, Price Strategy on price strategy work for relevant pricing guardrail management, including DART pricing initiative for standard pricing & performance analysis and assessment across organization

Skills and Experience

The Skills & Experience needed to create your legacy
  • 3-5 years’ experience in a similar role
  • Solid Financial Acumen, strong Analytical background, technical skills, data savvy, ability to execute strategies in market appropriately.
  • High comfort modelling and understanding large and complex data sets into useful information and insights
  • Good judgment and ability to manage granular details yet see the bigger picture to ensure solutions alignment
  • Ability to understand and influence decision making, especially commercial decisions
  • Ability to balance sense of urgency / timeliness with data/facts, but able to drive to timely decisions efficiently
  • Strong Communication Skills - written, verbal, presentation
  • Ability to work effectively across functions and organizational levels to achieve desired goals
Personal Qualities
  • Solution oriented, with positive & proactive attitude 
  • Ability to engage and motivate all internal and external partners
  • High intellectual curiosity and learning agility
  • Ability read situations and audiences to navigate with the appropriate political savviness and effective presence to lead and influence

Our culture

We share the passion and entrepreneurial flair of our founder and are guided by our three culture pillars - Fearless, Family and Founders, they inspire our Primos to be the best they can be and drive us forward in all we do. But what does this mean?

·       Being Fearless; means adopting an agile mindset, being comfortable trying new things and taking risks. We are empowered to question, challenge and innovate.

·       Family; We treat each other, and our communities, like Family. Always.

·       Founders; The spirit of entrepreneurship is at the heart of everything we do. We see the business as if it’s our own. We do the right thing for the business and we all take accountability for our work.

When you join Bacardi, you become part of our family and gain more than just a job.

Disclaimer: Bacardi is an equal opportunity employer that values workforce diversity. Diversity is core to our business: by embedding diversity into all aspects of our culture, we maximize the opportunity to achieve sustainable business success and growth. The duties and responsibilities described in the role profile might not be a comprehensive list.