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Careers at Bacardi

Manager - Revenue Growth Management Strategy

Job Name

Manager - Revenue Growth Management Strategy


United States of America


Miami, FL


Finance - Administration

Reporting Line:

Director – National RGM Strategy

Job type:

Full time

Lead recruiter:

Jonathan Rodriguez

About the role

As a key part of the National RGM team, you will be accountable for creating value and financial impact for our company, and be considered an expert in our value chain. You will help build and develop RGM capabilities within the Finance and Marketing organization to drive sustainable NSV and GP growth by focusing on the continual development of price aspirations, strategies, and Commercial guidelines. Your ability to combine a strategic business approach while managing multiple projects at any given time will be key, as will be your comfort in working seamlessly within the matrix, in particular with Customer Marketing, Finance, Commercial Performance, and Marketing. This individual will strive relentlessly to embed RGM strategy in the annual planning process, and develop innovation revenue strategies.  


  • Support Brand/Marketing annual growth in net revenue and gross profit per case through a best in class Revenue Growth Management practice (analysis, strategy and programs) that is fully embedded in the Integrated Activity Planning (IAP) process.
  • Help build and embed the functional capability and organizational understanding of Pricing and RGM strategy within the Marketing and Finance departments
  • Continuously track and monitor pricing activities and movements in the competitive landscape, providing recommended courses of action to senior leadership
  • Lead development of innovation revenue strategies as a key member of all innovation cross-functional teams
  • Lead initiatives/projects related to the acquisition of retail price data and revenue management analysis
  • Provide RGM and value chain leadership and training for the Marketing department
  • Work closely with Finance and Commercial Performance on mix (market/brand/size) improvement strategy
  • Embed Revenue Growth Management (RGM) practices in the Brand team IAP process 
  • Lead annual review, analysis, and redeployment of regional price strategies and guidelines
  • Apply the frameworks and capability to manage and drive profitability by channel enabling customer marketing and commercial teams to effectively allocate resources.
  • Evaluate current pricing strategies and competitive pricing data to make pricing recommendations to Commercial RGM that will maximize net sales
  • Take a leadership role in initiating, managing and executing ad-hoc projects, as well as cross-functional revenue management and value chain training 
  • Support Finance and Marketing teams with all pricing related needs
  • Lead revenue strategy for all innovation
  • Continuously look for opportunities to improve processes, identify issues and provide recommendations for improvement.
  • Good judgment and ability to manage details yet see the bigger picture to ensure solutions alignment.
Develop talent and capability 
  • Build and foster a solid partnership with relevant internal parties in order to understand business requirements and maximize effective contribution
  • Work cross-functionally to help raise the revenue management capabilities of the broader organization
Create a winning team
  • Build a sense of community across Finance, Commercial, and Marketing
  • Set an inspiring vision and align the team behind challenging targets while creating a passion for winning
  • Create a culture of excellence in execution that recognizes and rewards high performance
  • Ensure all employees have a knowledge of Bacardi company history and culture

Skills and Experience

To be successful in this role you will have/be: 
  • Strong understanding of Profit and Loss (P&Ls), pricing fundamentals, and the value chain of the two and three tier markets of the Spirits industry in the US
  • Ability to work in a group environment and independently, including interaction with Senior/Executive level management.  
  • Strong working knowledge of the US spirits pricing environment
  • Experience developing advanced pricing models, presenting action focused results, and helping lead the implementation of aligned strategies
  • Proven ability to manage multiple tasks and adapt to a changing, fast paced environment. 
  • Strong analytical, interpersonal, communication, and organizational skills a must.  Strong technical, analytical and reporting skills are required, as well as system skills
  • Work with peers to develop standard pricing analytical approaches/reports that can be applied across all brands/markets.
  • Continuously look for opportunities to improve processes, identify issues and provide recommendations for improvement.
  • Strong Commercial and Financial acumen
  • Take a leadership role in initiating, managing and executing ad-hoc projects.

The following experiences are preferred:

  • Commercial and Finance experience 
  • Experience within one or more companies that have an established reputation for shopper marketing excellence 
  • Experience in the Spirits and/or overall beverage Industry is a distinct advantage 
  • MBA/BBA/Bcomm or BA/BS degree in Economics, Finance, Engineering, Mathematics, Statistics or other quantitative methods 

Living our Values and demonstrating high Learning Agility will be fundamental not only for success in this role, but also for potential growth to other roles across Bacardi in the future.  We have a clearly defined Leadership Excellence framework, and you will be expected, as a senior leader to be a role model of all 6 elements: Focus Externally to Win / Drive Execution & Results / Lead Strategically & Know your Business / Make the Matrix Work / Lead by Example / Develop and Inspire Talent 

Our culture

We share the passion and entrepreneurial flair of our founder and are guided by our three culture pillars - Fearless, Family and Founders, they inspire our Primos to be the best they can be and drive us forward in all we do. But what does this mean?

·       Being Fearless; means adopting an agile mindset, being comfortable trying new things and taking risks. We are empowered to question, challenge and innovate.

·       Family; We treat each other, and our communities, like Family. Always.

·       Founders; The spirit of entrepreneurship is at the heart of everything we do. We see the business as if it’s our own. We do the right thing for the business and we all take accountability for our work.

When you join Bacardi, you become part of our family and gain more than just a job.