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Careers at Bacardi

Sales Manager, Ludhiana

Job Name

Sales Manager, Ludhiana







Reporting Line:

Cluster Head

Job type:

Full time

Lead recruiter:

Reshma Bara

About the role

Your Opportunity

Manager Sales (State Head) at Bacardi are accountable for creating value by driving sales and developing strong relationships with key customers in their dedicated territories. They drive performance and growth of Bacardi’s brands by negotiating profitable commercial terms and devising distribution strategies for their territories.

About You 
  • You are a sales leader with strong results driven focus.
  • You have strong commercial and financial acumen to identify market opportunities and accordingly make strategic decisions for increasing revenue and profitability. Forging strong relationships is your core strength and you are highly skilled in building close partnerships across functions and leadership levels – both within and outside Bacardi. 
  • Your deep commercial knowledge and ability to develop strategic relationships will be the key to your success in this role.


With our Consumer at the heart, your key focus will be to:
  • Deliver Deliver on key financial targets (NSV, Gross Margin, Overheads, Profitability, ROI, Value Share)
  • Deliver on Pictures of Success targets, ensure completion of surveys while working in partnership with customers/distributor to deliver excellence in execution
  • Develop and manage the sales plan for your territory based on delivery of Commercial priorities and the Country Integrated Activity Plan (IAP)
  • Develop effective long-term relationships with customers and distributors to be perceived as the company’s leading customer contact within the state
  • Monitor, guide and provide input to team members (frontline sales) on individual performances, customer and key channel partner relationship management and competitive activity
  • Communicate regularly and effectively with customers to seek inputs for product and service improvement and resolve day-to-day operational questions/issues
  • Building short term and long-term sales strategy for the region based on consumer insights, and market understanding all while managing budgets and price plans 
  • Liasioning with Excise as and when required

Skills and Experience

The Skills & Experience needed to create your legacy
  • Sales Leadership roles, leading different territories/ states with responsibility to make strategic decisions for increasing revenue and profitability
  • Proficient in handling all financial aspects of state/ region budgets including P&L accountability, channel strategies leading to continuous brand-pack-channel mix optimization driving NSV and volumes
  • Great commercial acumen with in-depth understanding of marketing functioning while also being versatile and open minded to adapt to an ever-evolving market and make quick calculated decisions to tap market opportunities to deliver volumes and augment market share
  • Commercial experience preferably with a beverages / FMCG / alco – bev industry. Drinks and Lifestyle Category experience is an advantage
  • People developer and team builder with a proficient desire and ability to embrace diversity of thinking
  • Strong negotiation skills and first-hand field sales experience
People Qualities
  • You are Pro-active, Goal-oriented and Passionate about delivering results and constantly seek to improve
  • You love the consumer. You create strong positive first impressions and easily build those into great relationships with customers
  • You demonstrate resilience by overcoming challenges and staying calm under pressure
  • You demonstrate entrepreneurial thinking, looking for new ways to achieve better results

Our culture

We share the passion and entrepreneurial flair of our founder and are guided by our three culture pillars - Fearless, Family and Founders, they inspire our Primos to be the best they can be and drive us forward in all we do. But what does this mean?

·       Being Fearless; means adopting an agile mindset, being comfortable trying new things and taking risks. We are empowered to question, challenge and innovate.

·       Family; We treat each other, and our communities, like Family. Always.

·       Founders; The spirit of entrepreneurship is at the heart of everything we do. We see the business as if it’s our own. We do the right thing for the business and we all take accountability for our work.

When you join Bacardi, you become part of our family and gain more than just a job.

Disclaimer: Bacardi is an equal opportunity employer that values workforce diversity. Diversity is core to our business: by embedding diversity into all aspects of our culture, we maximize the opportunity to achieve sustainable business success and growth. The duties and responsibilities described in the role profile might not be a comprehensive list.