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Careers at Bacardi

Market Development Executive – Modern Trade

Job Name

Market Development Executive – Modern Trade







Reporting Line:

Area Manager East Africa

Job type:

Full time

Lead recruiter:

Rakshitha Ravishankar

About the role

Your Opportunity

This is an amazing opportunity to be part of the South Africa commercial team as Sales Representative. Your principal role will be to build brand legacy and help in building and developing business in the market. 

About You 

As the Sales Representative, you will be managing sales for Bacardi portfolio in the market. You will play a key role in building brand equity by leading and motivating the external distributors team. You will be responsible for optimizing best execution of local marketing mix in line with the brands’ global strategies.


With our Consumer at the heart, your key focus will be:

Drive market growth and build distributor confidence.
  • Responsible for delivering sales, activation targets for designated region. 
  • Building strong, mutually beneficial relationships with Modern On trade customers
  • Monitoring and reporting competition in the market.
  • Ensuring optimum distribution and visibility of our brands.
  • Execute trade initiatives ensuring that all volume and activation targets are achieved 
  • Negotiate, implement, and manage pouring and activity rights for strategic on trade customers.
  • Implementations of integrated activity plans for designated region.
  • Identify opportunities to maximise portfolio growth.
  • Promote the ‘One Bacardi’ culture within distributors and retailers.
  • Accountability for building Bacardi brand equity by leading and motivating 3rd Party Distributor’s team and optimizing best execution of local marketing mix in line with the brands’ global strategies.
  • Having a hands-on approach in the designated region and support your manager in in your region on operational marketing and commercial activity. 
  • Supporting your manager with relevant marketing and sales analysis inputs.
  • Providing feedback on the market growth and potential.
MIS and Reporting
  • Assist building budget preparations and revisions as requested by Area Manager 
  • Market / Competitor research & analysis.
  • Monthly Sales out report and analysis
  • Monthly Marketing reporting (best practice, ROI, Activity Implementation).
Create a winning team
  • To keep the distributor team motivated to achieve their targets and to celebrate success

Skills and Experience

The Skills & Experience needed to create your legacy
  • Degree graduate, preferably in business or commerce
  • Minimum 4-5 years’ experience with a proven track record in sales
  • FMCG experience essential and spirits business knowledge is a huge bonus 
  • Knowledge of local market
  • Proficiency in MS Office & English
Personal Qualities
  • Strong commercial skills with proven track record in sales 
  • Be self-motivated & have a sense of ownership, Entrepreneurial and hard worker.
  • Proactive and Can-do attitude, Organised and well planned 
  • Comfortable working with figures, have financial skills and be able to develop strategies from analysis
  • Team-working skills are vital. Able to multi-task.

Our culture

We share the passion and entrepreneurial flair of our founder and are guided by our three culture pillars - Fearless, Family and Founders, they inspire our Primos to be the best they can be and drive us forward in all we do. But what does this mean?

·       Being Fearless; means adopting an agile mindset, being comfortable trying new things and taking risks. We are empowered to question, challenge and innovate.

·       Family; We treat each other, and our communities, like Family. Always.

·       Founders; The spirit of entrepreneurship is at the heart of everything we do. We see the business as if it’s our own. We do the right thing for the business and we all take accountability for our work.

When you join Bacardi, you become part of our family and gain more than just a job.

Disclaimer: Bacardi is an equal opportunity employer that values workforce diversity. Diversity is core to our business: by embedding diversity into all aspects of our culture, we maximize the opportunity to achieve sustainable business success and growth. The duties and responsibilities described in the role profile might not be a comprehensive list.