Skip to content


Careers at Bacardi

Market Development Executive - Pretoria

Job Name

Market Development Executive - Pretoria


South Africa




Marketing - Communication - PR

Job type:

Full time

Lead recruiter:

Rakshitha Ravishankar

About the role

The Market Development Executive will manage the sales and relevant Route to Market (RTM) for Bacardi portfolio in the Pretoria market. He/she will also be responsible for managing the AVP (Availability, Visibility & promotions) in the as well as be responsible for driving volumes & increasing sales respectively. Your responsibilities will include:
  • Accountability for building Bacardi brand equity by leading and motivating 3rd Party Distributor’s team, and optimizing best execution of local marketing mix in line with the brands’ global strategies.
  • Having an hands on approach in the market and support your manager in in your markets on operational marketing and commercial activity in line with the distributors team.
  • Supporting  your manager with relevant marketing and sales analysis inputs.
  • Providing feedback on the market growth and potential.
A large percentage of your time will be spent interacting with the local market and 3rd Party distributor teams. As a result, you can expect to be travelling extensively to stay connected to all stakeholders.

Key accountabilities and responsibilities

Drive market growth and build distributor confidence
  • Responsible for achieving budget, reporting and Strategic Plans recommendations  in relevant markets.
  • Responsible to set up RTM, with distributors and wholesalers network.
  • Building strong, mutually beneficial relationships with distributor teams and liquor retailers.
  • Monitoring and reporting competiton in the market.
  • Ensuring optimum distribution and visibility of our brands.
  • Planning and co-ordinate training & education programs for the distributor network.
  • Control and manage contracts for distribution agreements.
  • Best execution of Brand Plans with distributors and local trade.
  • Active involvement in new product launches.
  • Monitoring retailers Key Performance Indictors.
  • Promote the ‘One Bacardi’ culture within distributors and retailers.
MIS and Reporting
  • Supporting Market Development Manager in sales & marketing administration, budget preparations and revisions.
  • Market / Competitor research & analysis.
  • Monthly Sales and stock follow up.
  • Monthly Marketing reporting (best practice, ROI, MBHs ).
Develop talent and capability
  • Ensuring that your distributors have resources needed to deliver desired results
  • Ensuring all distributors have understanding of the company policies and culture
Create a winning team
  • To keep the distributor team motivated to achieve their targets and to celeberate success.

Measures of success

  • Creation of efficient distribution across markets, across channels.
  • Availability of our whole portfolio across markets, across channels.
  • Great relationships and partnerships  with distributor people and retailer teams.
  • Volume Growth.
  • Increase brand visibility and share of voice

Critical experiences for success

To be successful in this role you will have/be:
  • Strong commercial skills with proven track record in sales
  • Proficiency in English
  • Be self-motivated & have a sense of ownership
  • Entrepreneurial  and hard worker.
  • Proactive and Can do attitude
  • Organised and well planned
  • Comfortable working with figures, have financial skills and be able to develop strategies from analysis
  • Team-working skills are vital.
  • Able to multi-task.
The following experiences are preferred:
  • Degree graduate, preferably in business or comerce
  • Minimum 4-5 years experience with a proven track record in sales
  • FMCG experience essential and spirits business knowledge is a huge bonus
  • Knowledge of local market
  • Proficiency in MS Office

Our ways of working

Our family legacy has positively influenced our ways of working and has shaped the values to which our employees aspire. We’re caring, like a family, and not only internally, but also in the wider communities in which we operate. This is demonstrated by our commitment to both act responsibly and promote the choice to drink responsibly. We trust one another, and through that trust are able to forge strong teams and networks that empower our matrix organization structure. We’re passionate, reflecting our Latin heritage, and this means that we commit more than just time to our work: we commit energy, heart and soul. We are dedicated to being a role model in our industry, and we approach everything we do with Integrity First. Together, our values help us create what we’re most proud of: our True Heart and Winning Spirit – both in our home markets and across the world.