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Careers at Bacardi

Market Development Manager – North Africa

Job Name

Market Development Manager – North Africa







Reporting Line:

Area Manager North Africa

Job type:

Full time

Lead recruiter:

Rakshitha Ravishankar

About the role

Your Opportunity

This is a great opportunity to be part of the dynamic MENAT (Middle East, North Africa & Turkey) commercial team as Market Development Manager. Your principal role will be to maximize business opportunities by building strong relationships with key customers and third-party distributors. Keeping our consumers at the heart of everything you do, you will have the tools to plan and execute best in class commercial and marketing plans for our brands.

About Your
  • As the Market Development Manager, you will be accountable for delivering Business Financials as well as building Bacardi brands equity
  • You will insure product supply flow, demand planning and operational needs in collaboration with third party distributors. 
  • You will monitor Route to Market  opportunities, conduct market analysis and provide marketing and sales inputs relevant for the business & brands.


With our Consumer at the heart, your key focus will be to:
  • Responsible for achieving Business Targets’, reporting, and executing Commercial plans  
  • Work in collaboration with the marketing teams to ensure best execution of brand and marketing plans.
  • Build strong relationships with key customers, third Party distributors and internal Stakeholders.
  • Manage and monitor third party distributor execution of agreed commercial and marketing plans
  • Monitor market and distribution trends to ensure optimal RTM 
  • Manage and monitor supply chain to ensure smooth market supply for our brands 
  • Analyze market data and trends for future business opportunities. 
  • Monitor distributors Key Performance Indictors.
  • Ensure optimum availability and visibility of our brands
  • Motivate distributor to achieve business targets and execute with excellence
  • Support Area Manager in sales & marketing strategic planning, budget preparations and revisions
  • Embed the Bacardi values to third party distributor teams 
Measures of Success
  • Creation of efficient supply chain flow 
  • Availability of our whole portfolio across markets, across channels.
  • Great relationships and partnerships with distributors
  • Measurable improvements in Distributor KPIs 
  • Volume Growth

Skills and Experience

The Skills & Experience needed to create your legacy
  • Preferably with a degree in Sales and/or Marketing
  • Minimum 3-5 years’ experience with a proven track record in sales 
  • FMCG experience essential, Spirit’s business knowledge is a plus 
  • Good knowledge of distribution channels, especially ON Premise. 
  • Strong knowledge of local market and culture
  • Proficiency in excel
Personal Qualities
  • Strong interpersonal skills
  • Experience in handling a P&L 
  • Fluent in English and French  
  • Self-motivated & having a strong sense of accountability
  • Independent, Entrepreneurial and Committed.
  • Organised and well planned
  • Willing to frequently travel across designated markets 
  • Willing to frequently go out and follow consumer trends and habits across On and Off Premise. 
  • Inclusive and comfortable across different cultures 
  • “Team-worker”, collaborative
  • Able to multi-task.

Our culture

We share the passion and entrepreneurial flair of our founder and are guided by our three culture pillars - Fearless, Family and Founders, they inspire our Primos to be the best they can be and drive us forward in all we do. But what does this mean?

·       Being Fearless; means adopting an agile mindset, being comfortable trying new things and taking risks. We are empowered to question, challenge and innovate.

·       Family; We treat each other, and our communities, like Family. Always.

·       Founders; The spirit of entrepreneurship is at the heart of everything we do. We see the business as if it’s our own. We do the right thing for the business and we all take accountability for our work.

When you join Bacardi, you become part of our family and gain more than just a job.

Disclaimer: Bacardi is an equal opportunity employer that values workforce diversity. Diversity is core to our business: by embedding diversity into all aspects of our culture, we maximize the opportunity to achieve sustainable business success and growth. The duties and responsibilities described in the role profile might not be a comprehensive list.