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Bacardi

Careers at Bacardi

Consumer & Shopper Insights Manager

Job Name

Consumer & Shopper Insights Manager

Country:

United Kingdom

City:

London

Function:

Marketing - Communication - PR

Reporting Line:

Global Marketing Director, GTR

Job type:

Full time

Lead recruiter:

Hayley Snowball

About the role

Your Opportunity

As an Insights Manager for Global Travel Retail (GTR) you will work within the GTR Marketing team and will be accountable for delivering shopper and commercial insight and analysis that shapes the strategy for the travel retail division. You will ensure that these insights are used to inform and enhance our strategy, shopper offering and our conversations with retail customers. You will have the opportunity to work in a fast-changing environment, where the GTR channel is moving from being a traditional retail channel to an omni-channel experience in both the digital and physical space.

About You 

You are fearlessly curious and have a passion for our consumers. Innovative, with a restless passion for actionable insight and digital transformation you are able to engage with commercial colleagues cross- functionally and globally. You bring others with you and build high quality / high trust relationships that last.

Responsibilities

With our Consumer at the heart, your key focus will be:

Consumer, shopper and customer understanding
  • Manages the development of critical Consumer, Shopper and Commercial insights for GTR and drive strong understanding of consumer, purchaser and customer preferences, habits and needs. Utilize this information to help the Marketing and Commercial teams devise strategies to shift shoppers from consideration to purchase
  • Analyze multiple data sources to identify and generate insights 
  • Identify and assess key category drivers in the Travel Retail environment to shift travellers from consideration to purchase (offline or online).
  • Build strong relationships with agency partners, getting the highest quality of work and optimum effectiveness. 
  • Identifies research needs in close collaboration with Global and Hub Category team, shapes research solutions needed and leads the delivery of research programs in GTR to provide Bacardi brands with critical consumer/ shopper insight 
  • Manages the budget allocated for research for GTR 
  • Work closely with regional sales and customer marketing to build best in class customer presentations positioning Bacardi GTR as strategic thought leaders. Create simple and compelling presentations with insightful analysis and commercial pragmatism.
  • Work in collaboration with our customers to develop the strategy and create category management solutions. 
Category & brand strategy and activity planning
  • Ensures that the development of GTR brand positioning, activity planning process, brand idea, packaging, visual identity and consumer programs is informed by the most current and relevant Customer and Commercial Insights
Create a winning team
  • Demonstrates a strong collaboration between the teams in Strategic Insights & Analytics, Global Brand Marketing, GTR Regional Trade Marketing and GTR Regional Commercial/Sales.
  • Always operates with a shared sense of purpose in the GTR global and regional teams.

Skills and Experience

The Skills & Experience needed to create your legacy
  • Commercial – You have worked with brands in either a brand / trade / customer marketing context. Comfortable with brand building and customer marketing methodologies you have used your functional toolkit to deliver strong, lasting commercial outcomes
  • Project management - You have exceptional project management skills and will have delivered multi-faceted projects by bringing focus and simplicity to complex situations in the tenacious pursuit of delivering exceptional results
  • Insights - You are seasoned in shaping research and insights projects to drive new frontiers in understanding and are able to synthesise findings and work with the commercial team to get to actionable insight that enables fundamental changes to ways of working
  • Omni channel - You understand the omni channel consumer journey through the point of awareness through to the point of decision and purchase gained from a shopper / trade marketing, digital or insights based role. You will have worked on various initiatives where you have taken an insight to enable a commercial intervention that drove a successful commercial outcome
  • Change management - you understand that change only happens through people and can demonstrate how you have used your change toolkit to change ways of working for the better
Experiences & Background:
  • Previous experience and understanding of Omnichannel Retail/ E-commerce: track record of being part of a transformation from traditional marketing to omni-channel shopper experience through insights 
  • 5+ years of industry/consulting experience, within shopper insights & category management within the FMCG industry
  • Experience in Quantitative & Qualitative Research methods, with a drive to find new ways of research 
  • Highly analytical with the ability to distill information down from multiple data sources into actionable insights.
  • A talented communicator presentation writer with the ability to deliver simple & compelling stories steeped in insight.
  • A natural curiosity to understand the why behind the what.
  • Ability to effectively manage a cross-functional team, work with retail customers and manage agencies
  • High levels of personal ownership, self-starter with passion to perform & win.
  • Fluent command of English. 
  • Experience in the spirits, overall beverage or Luxury industry is an advantage.
Personal Qualities
  • Belonging: You have a strong capacity to create a culture of ‘Belonging’, where people feel appreciated for who they are, what they do, and who they can become
  • Self-Awareness: You have high levels of self-awareness, are reflective and know yourself well, understanding both your own strengths and weaknesses and your impact on others
  • People Agility: You bring a deep ability to understand and relate to people and navigate through tough situations to harness and multiply collective performance
  • Results Agility: You demonstrate consistent delivery of results in first-time situations by inspiring teams, exhibiting a presence that builds confidence in yourself and others. 
  • Mental Agility: You can think critically to penetrate complex problems and expand the possibilities by making fresh connections. You think strategically whilst being execution focused and bring creativity to the challenges you’re presented with
  • Change Agility: You have a deep natural curiosity, desire to experiment and ability to effectively deal with the heat of change. You have a growth and learning mindset: ready to test, stumble, learn and apply from experience

Our culture

We share the passion and entrepreneurial flair of our founder and are guided by our three culture pillars - Fearless, Family and Founders, they inspire our Primos to be the best they can be and drive us forward in all we do. But what does this mean?

·       Being Fearless; means adopting an agile mindset, being comfortable trying new things and taking risks. We are empowered to question, challenge and innovate.

·       Family; We treat each other, and our communities, like Family. Always.

·       Founders; The spirit of entrepreneurship is at the heart of everything we do. We see the business as if it’s our own. We do the right thing for the business and we all take accountability for our work.

When you join Bacardi, you become part of our family and gain more than just a job.


Disclaimer: Bacardi is an equal opportunity employer that values workforce diversity. Diversity is core to our business: by embedding diversity into all aspects of our culture, we maximize the opportunity to achieve sustainable business success and growth. The duties and responsibilities described in the role profile might not be a comprehensive list.