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Careers at Bacardi

Market Manager - Colorado

Job Name

Market Manager - Colorado


United States of America


Denver, CO



Reporting Line:

State Manager

Job type:

Full time

Lead recruiter:

Jonathan Rodriguez

About the role

Your Opportunity 

As a Market Manager, you will guide your market to deliver sales goals and objectives within territory and key customer accounts with excellence. As a Market Manager you will gain exposure to different elements of the sales and marketing organization in order to develop and execute customer strategies and business plans. You will also maintain an account list of top influential accounts in your market and deliver KPI goals.

About You

You are an inspiring leader and owner of your market putting the customer and consumer at the heart of everything you do in order to achieve sales goals and objectives leaving a long-lasting impact.

You are an important day-to-day face of Bacardi towards the distributors, customers, and agency partners (ambassadors or event staff) in your dedicated territory and will act as the key contact for those customers, driving new business and maintaining sustainable long-lasting relationships.

You are passionate, driven, confident and collaborative – combining commercial acumen, creative flair and collaboration.


  • Collaborate cross-functionally utilizing Bacardi resources and distributor partnerships to maximize performance and sales efforts by achieving increased volumes while building long-lasting business opportunities in your market and account universe.

  • Development and strengthening relationships with key customer accounts to develop customer strategies and plans that translate into “win/win” scenarios through impactful presentations and evaluating return on investments.

  • Development and strengthening relationships with distributor partners in the Transatlantic and Full Book teams, through ride-alongs and regular meetings, providing tools, materials and solutions for the team to win in the marketplace.   

  • Manage your budget effectively and efficiently by applying thoughtful financial decisions to increase profitability and demonstrating strong financial acumen with an understanding of retail finances, pricing and logistics
  • Provide market and competitive brand updates to the commercial team to include timely and accurate communication of changing field conditions that may affect volumes as well as staffing changes at distributors and competitors.

  • Oversee all On Premise Samplings, Activations and Trade Shows in your market.  

  • Collaboration and Coordination with Distributor, Advocacy Managers, Sampling Managers and Brand Marketing.

  • Responsible for reviewing overall market performance including Rate of Sale drivers, activations, executions. 

Skills and Experience

The skills and experience needed to create your legacy:
  • Bachelor’s degree or related field required.

  • Ideally 3 years of sales experiences preferably in the spirits or beverage industry and 2 years of on/off premise experience preferred.

  • You have an understanding of the on premise business and the critical business factors that drive and impact customer’s business decisions. 

  • By living a Founder’s mentality, you are a leader and owner of your market passionate about driving business results.

  • You are an influential communicator with strong interpersonal skills. You will have opportunities to display excellent written and verbal communication skills while also being comfortable giving presentations in front of small groups of people including executives, Bacardi primos, vendors and customers (both internal and external) at all levels of an organization.

  • You are computer proficient working in MS Office Products, including Word, Excel, PowerPoint and Outlook and can use advanced computer functions, including navigating the Internet. 

Personal Qualities - Share our Founder's passion and entrepreneurial flair:
  • You are self-motivating and inspiring leader with drive and ambition that is compelling to your team and partners that achieve a collective goal.

  • You are adaptable and flexible to the changing market conditions as it relates to consumer trends and customer processes, customer availability and business goals.

  • You are an extrovert and can effectively utilize your strong interpersonal skills to build and maintain relationships.

  • You exemplify Bacardi’s cultural values and behaviours on how to appropriately interact with customers, distributor partners and internal Bacardi primos. 

Our culture

We share the passion and entrepreneurial flair of our founder and are guided by our three culture pillars - Fearless, Family and Founders, they inspire our Primos to be the best they can be and drive us forward in all we do. But what does this mean?

·       Being Fearless; means adopting an agile mindset, being comfortable trying new things and taking risks. We are empowered to question, challenge and innovate.

·       Family; We treat each other, and our communities, like Family. Always.

·       Founders; The spirit of entrepreneurship is at the heart of everything we do. We see the business as if it’s our own. We do the right thing for the business and we all take accountability for our work.

When you join Bacardi, you become part of our family and gain more than just a job.

Disclaimer: Bacardi is an equal opportunity employer that values workforce diversity. Diversity is core to our business: by embedding diversity into all aspects of our culture, we maximize the opportunity to achieve sustainable business success and growth. The duties and responsibilities described in the role profile might not be a comprehensive list.