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Careers at Bacardi

Market Manager, Image Accounts (Atlanta)

Job Name

Market Manager, Image Accounts (Atlanta)


United States of America


Atlanta, GA



Reporting Line:

State Manager

Job type:

Full time

Lead recruiter:

Janiqua Davis

About the role

As a Market Manager, you will guide your market to deliver sales goals and objectives within territory and key customer accounts with excellence. As a Market Manager you will gain exposure to different elements of the sales and marketing organization in order to develop and execute customer strategies and business plans. You will also maintain an account list of top influential accounts in your market and deliver KPI goals. This role will be based in Atlanta, GA and will report to the State Manager.

You are an inspiring leader and owner of your market putting the customer and consumer at the heart of everything you do in order to achieve sales goals and objectives leaving a long-lasting impact.
You are an important day-to-day face of Bacardi towards the distributors, customers, and agency partners (ambassadors or event staff) in your dedicated territory and will act as the key contact for those customers, driving new business and maintaining sustainable long lasting relationships.
You are passionate, driven, confident and collaborative – combining commercial acumen, creative flair and collaboration.


• Collaborate cross-functionally utilizing Bacardi resources and distributor partnerships to achieve maximize performance and sales efforts by achieving increased volumes while building long lasting business opportunities in your market and account universe.
• Development and strengthening relationships with key customer accounts to develop customer strategies and plans that translate into “win/win” scenarios through impactful presentations and evaluating return on investments.
• Manage your budget effectively and efficiently by applying thoughtful financial decisions to increase profitability and demonstrating strong financial acumen with an understanding of retail finances, pricing and logistics.
• Provide market and competitive brand updates to the commercial team to include timely and accurate communication of changing field conditions that may affect volumes as well as staffing changes at distributors and competitors.
• Engage with Regional Director and Human Resources to hire and develop successful primos through engaging Let’s Talk discussions on specific primo performance feedback evaluating against sales forecasts and KPI goals and provide guidance in achieving career goals.
• Oversee all On Premise Activations in your market
• Collaboration and Coordination with Distributor, Advocacy Managers and Brand Marketing
• Responsible for reviewing overall market performance including Rate of Sale drivers, activations, executions. 

Skills and Experience

• Bachelor’s degree or related field required
• Ideally 3 years of sales experiences preferably in the spirits or beverage industry and 2 years of on/off premise experience preferred
• You have an understanding of the on and off premise business and the critical business factors that drive and impact customer’s business decisions.
• By living a Founder’s mentality, you are a leader and owner of your market passionate about driving business results.
• You are influential communicator with strong interpersonal skills. You will have opportunities to display excellent written and verbal communication skills while also being relaxed giving presentations in front of small groups of people including executives, Bacardi primos, vendors and customers (both internal and external) at all levels of an organization.
• You are computer proficient working in MS Office Products, including Word, Excel, PowerPoint and Outlook and can use advanced computer functions, including navigating the Internet.

Our culture

We share the passion and entrepreneurial flair of our founder and are guided by our three culture pillars - Fearless, Family and Founders, they inspire our Primos to be the best they can be and drive us forward in all we do. But what does this mean?

·       Being Fearless; means adopting an agile mindset, being comfortable trying new things and taking risks. We are empowered to question, challenge and innovate.

·       Family; We treat each other, and our communities, like Family. Always.

·       Founders; The spirit of entrepreneurship is at the heart of everything we do. We see the business as if it’s our own. We do the right thing for the business and we all take accountability for our work.

When you join Bacardi, you become part of our family and gain more than just a job.

Disclaimer: Bacardi is an equal opportunity employer that values workforce diversity. Diversity is core to our business: by embedding diversity into all aspects of our culture, we maximize the opportunity to achieve sustainable business success and growth. The duties and responsibilities described in the role profile might not be a comprehensive list. 

U.S. applicants have rights under Federal Employment Laws.