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Careers at Bacardi

Marketing Coordinator

Job Name

Marketing Coordinator






Marketing - Communication - PR

Reporting Line:

Senior Marketing Manager Andean Region

Job type:

Full time

Lead recruiter:

Javier Marín Armas

About the role


You are an important face of Bacardi towards consumers and how they interact with our brands. You will help contribute to our Best 10 strategy, ensuring that our consumers are a priority in all decision-making and planning around brand plans and deployments. You will be responsible to develop and implement marketing strategies, track and measure all brand initiatives, and oversee and manage marketing budget. Fearlessly execute all brands in Colombia. Collaborate and coordinate directly with Managers in CARIBAR to drive implementation of best practices. 


You will be involved in decision-making with an important impact on the business and our brands’ development. Ability to develop strategic relationships with key stakeholders, both internal and external.  



• Develop and improve upon existing marketing strategies. 
• Consult market research to assess current trends and brand awareness. 
• Network with vendors, partner organizations, and other professionals. 
• Develop new marketing initiatives including digital/ social media plans, events, or crossover collaborations to strengthen engagement with target audience. 
• Oversee all marketing activities, take metrics, and write performance reports. 
• Monitor market trends, and analyze consumer market activities to identify opportunities. 
• Liaise with internal and external teams to ensure that tasks are completed, and programs are delivered on time. 
• Deliver on key financial targets (NSV, Gross Margin, Overheads, Profitability, ROI, Value Share) 
• Develop and manage the marketing plan for your area based on delivery of the Integrated Activity Plan (IAP) 
• Analyze territory/channel/account performance on a quarterly basis, working with Distributors to ensure delivery of forecast and budget (volume/value / execution) in line with objectives. 
• Budget management and efficiency 
• Connect resources and capabilities (e.g. Revenue Growth Management (RGM), Point of Sale (POS), research, selling support materials) to support local business objectives

Skills and Experience


• University degree in Marketing, Business Administration, or Industrial Engineering 
• Min. 5 years of experience working in Marketing or related field. 
• Experience and strong focus on both consumers and brand development 
• Experience in TTL campaign implementations 
• Previous experience on Fast Moving Consumer Goods 
• Managing Premium Products and Experience on E-Commerce are a plus but not required. 
• Demonstrable track record of performance and delivery of results 
• Strong communication skills • Budgeting 
• Computer Proficiency (Word, Excel, PowerPoint) 
• Interpret market data analysis tools (e.g. Nielsen, IWSR, and similar) 
• Fluency in English and Spanish is required.


• Passionate about our great brands, great drinks, and the industry, with a desire to inspire people and share that passion. 
• Story Telling: Understanding how to take an existing story or script, make it personal, and then share it in a way that is relevant and engaging to your audience, tailoring it where necessary according to their needs. 
 • Belonging: You have a strong capacity to create a culture of ‘Belonging’, where people feel appreciated for who they are, what they do, and who they can become 
• Self-Awareness: You have high levels of self-awareness, are reflective, and know yourself well, understanding both your own strengths and weaknesses and your impact on others 
• People Agility: You bring a deep ability to understand and relate to people and navigate through tough situations to harness and multiply collective performance. 
• Results Agility: You demonstrate consistent delivery of results in first-time situations by inspiring teams, exhibiting a presence that builds confidence in yourself and others. 
 • Mental Agility: You can think critically to penetrate complex problems and expand the possibilities by making fresh connections. You think strategically whilst being execution-focused and bring creativity to the challenges you are presented with. 
• Change Agility: You have a deep natural curiosity, desire to experiment, and ability to effectively deal with the heat of change. You have a growth and learning mindset: ready to test, stumble, learn and apply from experience

Our culture

We share the passion and entrepreneurial flair of our founder and are guided by our three culture pillars - Fearless, Family and Founders, they inspire our Primos to be the best they can be and drive us forward in all we do. But what does this mean?

·       Being Fearless; means adopting an agile mindset, being comfortable trying new things and taking risks. We are empowered to question, challenge and innovate.

·       Family; We treat each other, and our communities, like Family. Always.

·       Founders; The spirit of entrepreneurship is at the heart of everything we do. We see the business as if it’s our own. We do the right thing for the business and we all take accountability for our work.

When you join Bacardi, you become part of our family and gain more than just a job.

Disclaimer: Bacardi is an equal opportunity employer that values workforce diversity. Diversity is core to our business: by embedding diversity into all aspects of our culture, we maximize the opportunity to achieve sustainable business success and growth. The duties and responsibilities described in the role profile might not be a comprehensive list.