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Careers at Bacardi

Marketing Coordinator Dominican Republic

Job Name

Marketing Coordinator Dominican Republic


Dominican Republic


Santo Domingo


Marketing - Communication - PR

Reporting Line:

Marketing Director CARICAM

Job type:

Full time

Lead recruiter:

Javier Marín Armas

About the role


You are an important face of Bacardi towards consumers and how they interact with our brands. You will help contribute to our Best 10 strategy, ensuring that our consumers are a priority in all decision making and planning around brand plans and deployments.
You will be responsible to develop and implement marketing strategies, track, and measure all brand initiatives, and oversee and manage marketing budget.
Fearlessly execute our portfolio strategies in the Dominican Republic.
Collaborate and coordinate directly with the Caribbean and Central America marketing team to drive implementation of best practices.


Your will be involved in decision making with an important impact to the business and our brands’ development.
Ability to develop strategic relationships with key stakeholders, both internal and external.


  • Help to develop the marketing plan for the full portfolio, creating the set of activities that will help us to accomplish our consumer targets.
  • Develop new marketing initiatives including influencers, digital/ social media plans, events, or crossover collaborations to strengthen engagement with target audience.
  • Connect with teams and capabilities (e.g. Revenue Growth Management (RGM), Point of Sale (POS), research, selling support materials) to support local business objectives (NSV, Gross Margin, ROI & Value Share)
  • Work in partnership with internal and external teams (agencies and providers) to ensure that tasks are completed, and programmes are delivered on time.
  • Monitor market trends, analyse consumer market activities to identify opportunities.
  • Analyze territory / channel / account performance on a quarterly basis, working with Distributors to ensure delivery of forecast and budget (volume / value / execution) in line with objectives.
  • Develop and improve our marketing execution upon existing strategies, taking clear learnings for our future plans.
  • Budget management, control, and efficiency

Skills and Experience

  • University degree in Marketing/ Business or any related careers.
  • Min. 5 years of experience working in Marketing or related field in Dominican Republic.
  • Agencies development.
  • Experience and strong focus on brand development.
  • Experience in TTL campaign implementations
  • Previous experience on Fast Moving Consumer Goods. Managing Premium Products is a plus but not required.
  • Demonstrable track record of performance and delivery of results
  • Research and Analysis
  • Strong communication skills
  • Creativity & innovation
  • Strong work ethics and integrity
  • Adaptability
  • Leadership & Teamwork.
  • Agile Planning
  • Budgeting
  • Multi-Tasking
  • Computer Proficiency (Word, Excel, PowerPoint)
  • Fluency in English and Spanish is required. 

  • Passionate about our great brands, drinks, and the industry, with a desire to inspire people and share that passion.
  • Story Telling: Understanding how to take an existing story or script, make it personal and then share it in a way that is relevant and engaging to your audience, tailoring it where necessary according to their needs.
  • Belonging: You have a strong capacity to create a culture of ‘Belonging’, where people feel appreciated for who they are, what they do, and who they can become
  • Self-Awareness: You have high levels of self-awareness, are reflective and know yourself well, understanding both your own strengths and weaknesses and your impact on others
  • People Agility: You bring a deep ability to understand and relate to people and navigate through tough situations to harness and multiply collective performance.
  • Results Agility: You demonstrate consistent delivery of results in first-time situations by inspiring teams, exhibiting a presence that builds confidence in yourself and others.
  • Mental Agility: You can think critically to penetrate complex problems and expand the possibilities by making fresh connections. You think strategically whilst being execution focused and bring creativity to the challenges you are presented with.
  • Change Agility: You have a deep natural curiosity, desire to experiment and ability to effectively deal with the heat of change. You have a growth and learning mindset: ready to test, stumble, learn and apply from experience

Our culture

We share the passion and entrepreneurial flair of our founder and are guided by our three culture pillars - Fearless, Family and Founders, they inspire our Primos to be the best they can be and drive us forward in all we do. But what does this mean?

·       Being Fearless; means adopting an agile mindset, being comfortable trying new things and taking risks. We are empowered to question, challenge and innovate.

·       Family; We treat each other, and our communities, like Family. Always.

·       Founders; The spirit of entrepreneurship is at the heart of everything we do. We see the business as if it’s our own. We do the right thing for the business and we all take accountability for our work.

When you join Bacardi, you become part of our family and gain more than just a job.

Disclaimer: Bacardi is an equal opportunity employer that values workforce diversity. Diversity is core to our business: by embedding diversity into all aspects of our culture, we maximize the opportunity to achieve sustainable business success and growth. The duties and responsibilities described in the role profile might not be a comprehensive list.