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Careers at Bacardi

Marketing Director Mexico

Job Name

Marketing Director Mexico




Tultitlan, Mexico


Marketing - Communication - PR

Reporting Line:

Managing Director – Mexico 

Job type:

Full time

Lead recruiter:

Adriana Betancourt

About the role

Marketing Directors at Bacardi work in tight collaboration with their Country Leadership Teams and play a critical role in taking our great portfolio of brands to the next level. They do this by crafting brilliant strategies based on astute consumer insights and crisp execution at commercial level.   

You are a Marketing Leader who places consumer insights at the heart of your work. You inspire others to develop innovative brand campaigns that push the boundaries, delivering commercial growth and nurturing long term brand equity. 
You have the capacity to build beleif, across a whole country - by engaging directly with consumers and meeting them in their moments that matter.
Strong relationship define you and you are highly skilled in building close partnerships across functions and leadership levels – both within and outside Bacardi.

  • Are you willing to question, challenge and innovate in pursuit of excellence? 
  • Can you work collaboratively and inspire others?
  • Are you ready to make your mark?
Don Facundo Bacardí revolutionized the world of rums. As the cocktail industry continues to flourish every day, we strive to follow his legacy and delight the most demanding in the industry - our consumers! That’s where you come in!


  • Craft innovative strategies drive growth in Mexico, one of Latin America most developed digital economy  
  • Coach, inspire and lead a team of Primos to develop cutting-edge campaigns that push the boundaries, inspire change and impact consumer behaviour 
  • Lead Integrated Activity Planning (IAP) in Mexico and the allocation of brand investment 
  • Confirm the local “Codes for Growth” of your brands, defining strategic priorities, pricing strategy and methods for measuring and evaluating A&P spend effectiveness 
  • Drive collaboration across the matrix and globally to execute with brilliance at a local level 
  • Own Brand P&L (shared with your Country Leadership Team) 

Skills and Experience

  • 15+ years of broad marketing experience in consumer goods and or spirits. Relevant experience in Mexico
  • Spanish native speaker. English bilingual 
  • Marketing leadership within a matrix organisation, managing multiple stakeholders in a complex environment 
  • Digitally savvy with social media expertise and the capacity to connect people and systems in the delivery of results  
  • Great commercial acumen and the ability to translate great brand strategies into a tangible commercial advantage with a strong understanding of: Channel, price, promotional activity and through-the-line activation 
  • Strong business acumen, and relevant executive leadership team member experience is desired
  • Proven experience in developing advertising campaigns and consumer programs built upon local consumer insights 
  • Globally minded and able to demonstrate cross-cultural understanding and sensitivity 
  • Great communication skills and gravitas with the ability to present credibly to local and global stakeholders 
  • Socially engaging. We want someone who will love this job and make that clear for everyone they work with! 
  • Someone who can create a strong positive first impression and easily form great relationships with new customers, consumers and stakeholders
  • Resilience and mental strength to deal with ambiguity and keep their team inspired and motivated
  • Strong courage, negotiation skills and reasoning
  • Strong, inspiring people leader with drive to continuously improve and develop capabilities within the organization
  • Experience managing and influencing not only direct reports but matrix organization (i.e., peer leaders)

Our culture

We share the passion and entrepreneurial flair of our founder and are guided by our three culture pillars - Fearless, Family and Founders, they inspire our Primos to be the best they can be and drive us forward in all we do. But what does this mean?

·       Being Fearless; means adopting an agile mindset, being comfortable trying new things and taking risks. We are empowered to question, challenge and innovate.

·       Family; We treat each other, and our communities, like Family. Always.

·       Founders; The spirit of entrepreneurship is at the heart of everything we do. We see the business as if it’s our own. We do the right thing for the business and we all take accountability for our work.

When you join Bacardi, you become part of our family and gain more than just a job.