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Careers at Bacardi

Marketing Director ANZ

Job Name

Marketing Director ANZ






Marketing - Communication - PR

Reporting Line:

Managing Director ANZ 

Job type:

Full time

Lead recruiter:

Kelly Eastwell

About the role

Fantastic senior leadership role available due to the current (fabulous!) incumbent being promoted internally and heading off to Dubai shortly to commence a new Regional role.

What does a Marketing Director do at Bacardi?
Marketing Directors at Bacardi work in tight collaboration with their Country Leadership Teams and play a critical role in taking our great portfolio of brands to the next level. They do this by crafting brilliant strategies based on astute consumer insights and crisp execution at commercial level.

About You 
You are a Marketing Leader who places consumer insights at the heart of your work. You inspire others to develop innovative brand campaigns that push the boundaries, delivering commercial growth and nurturing long term brand equity.

You have the capacity to build belief, across a cluster (Australia & New Zealand) - by engaging directly with consumers and meeting them in their moments that matter. Strong relationship define you and you are highly skilled in building close partnerships across functions and leadership levels – both within and outside Bacardi. The development of the team and of each person within the marketing functions is something that you strive to deliver and are passionate about.


With our Consumers at the heart, your key focus will be to:
  • Craft innovative strategies to drive continued growth in ANZ, one of the global lighthouse markets.
  • Coach, inspire and lead a team of people to develop cutting-edge campaigns that push the boundaries, inspire change and impact consumer behaviour
  • Guide Integrated Activity Planning in ANZ and lead the allocation of brand investment
  • Utilise local insights to develop a sustainable innovation pipeline from inception through to execution
  • Confirm the local “Codes for Growth” of your brands, defining strategic priorities, pricing strategy and methods for measuring and evaluating A&P spend effectiveness
  • Drive collaboration across the matrix and globally to execute with brilliance at a local level
  • Own Brand P&L (shared with your Country Leadership Team)
  • Lead both brand marketing, customer marketing and advocacy teams to develop local plans which are anchored in global strategies but executed to ensure a good fit with local markets.
  • As part of the local Executive team possess not only marketing acumen but overall business understanding and strategic thinking that can build the business for continued growth into the future and work collaboratively with the Executive peer group

Skills and Experience

The Skills & Experience needed to create your legacy
  • 15+ years of broad marketing experience in consumer goods and or spirits. Understanding of ANZ market place
  • Marketing leadership within a matrix organisation, managing multiple stakeholders in a complex environment
  • Digitally savvy with the capacity to connect people and systems in the delivery of results
  • Great commercial acumen and the ability to translate great brand strategies into a tangible commercial advantage with a strong understanding of: Channel, price, promotional activity and through-the-line activation
  • Strong business acumen, and relevant executive leadership team member experience is desired
  • Proven experience in developing advertising campaigns and consumer programs built upon local consumer insights
  • Previous experience in leading teams in all aspects of marketing and ability to develop and grow talent for the future
  • Ability to acquire, manage and build agency relationships to further enhance the internal team’s efforts
Personal Qualities
  • Globally minded and possessing a curious, creative and innovative mindset
  • Great communication skills and gravitas with the ability to present credibly to local and global stakeholders
  • Socially engaging. We want someone who will love this job and make that clear for everyone they work with!
  • Someone who can create a strong positive first impression and easily form great relationships with new customers, consumers and stakeholders
  • Resilience and mental strength to deal with ambiguity and keep their team inspired and motivated
  • Strong courage, negotiation skills and reasoning
  • Strong, inspiring people leader with drive to continuously improve and develop capabilities within the organization
  • Experience managing and influencing not only direct reports but matrix organization (i.e., peer leaders)
Global Career
  • This is the first step in a global career with Bacardi, so we are looking for people who are globally mobile

Our culture

We share the passion and entrepreneurial flair of our founder and are guided by our three culture pillars - Fearless, Family and Founders, they inspire our Primos to be the best they can be and drive us forward in all we do. But what does this mean?

·       Being Fearless; means adopting an agile mindset, being comfortable trying new things and taking risks. We are empowered to question, challenge and innovate.

·       Family; We treat each other, and our communities, like Family. Always.

·       Founders; The spirit of entrepreneurship is at the heart of everything we do. We see the business as if it’s our own. We do the right thing for the business and we all take accountability for our work.

When you join Bacardi, you become part of our family and gain more than just a job.

Disclaimer: Bacardi is an equal opportunity employer that values workforce diversity. Diversity is core to our business: by embedding diversity into all aspects of our culture, we maximize the opportunity to achieve sustainable business success and growth. The duties and responsibilities described in the role profile might not be a comprehensive list.