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Bacardi

Careers at Bacardi

Marketing Director, China

Job Name

Marketing Director, China

Country:

China

City:

Shanghai

Function:

Marketing - Communication - PR

Reporting Line:

Managing Director - Greater China

Job type:

Full time

Lead recruiter:

Amy Geng

About the role

Marketing Directors at Bacardi work in tight collaboration with their Country Leadership Teams and play a critical role in taking our great portfolio of brands to the next level. They do this by crafting brilliant strategies based on astute consumer insights and crisp execution at commercial level.

Responsibilities

WITH OUR CONSUMER AT THE HEART, YOUR KEY RESPONSIBILITIES WILL BE TO:
• Craft innovative strategies to drive growth including the social media agenda across the Bacardi portfolio in China
• Coach, inspire and lead a team of Primos to develop cutting-edge campaigns that push the boundaries, inspire change
and impact consumer behaviour
• Lead Integrated Activity Planning (IAP) in China and the allocation of brand A&P
• Confirm the local “Codes for Growth” of your brands, defining strategic priorities, pricing strategy and methods for
measuring and evaluating A&P spend effectiveness
• Drive collaboration across the matrix and globally to execute with brilliance at a local level
• Own Brand P&L (shared with your Country Leadership Team) 

Skills and Experience

THE SKILLS AND EXPERIENCE NEEDED TO CREATE YOUR LEGACY:
• Marketing leadership within a matrix organisation, managing multiple stakeholders in a complex environment
• Experience in the Chinese market, preferably with a premium / FMCG / Luxury background
• Digitally savvy with social media expertise and the capacity to connect people and systems in the delivery of results
• Great commercial acumen and the ability to translate great brand strategies into a tangible commercial advantage with
a strong understanding of: Channel, price, promotional activity and through-the-line activation
• Globally minded and able to demonstrate cross-cultural understanding and sensitivity
• Great communication skills and gravitas with the ability to present credibly to local and global stakeholders
• Socially engaging. We want someone who will love this job and make that clear for everyone they work with!
• Someone who can create a strong positive first impression and easily form great relationships with new customers,
consumers and stakeholders
• Resilience and mental strength to deal with ambiguity, stay calm under pressure and keep their team inspired and
motivated

Our culture

We share the passion and entrepreneurial flair of our founder and are guided by our three culture pillars - Fearless, Family and Founders, they inspire our Primos to be the best they can be and drive us forward in all we do. But what does this mean?

·       Being Fearless; means adopting an agile mindset, being comfortable trying new things and taking risks. We are empowered to question, challenge and innovate.

·       Family; We treat each other, and our communities, like Family. Always.

·       Founders; The spirit of entrepreneurship is at the heart of everything we do. We see the business as if it’s our own. We do the right thing for the business and we all take accountability for our work.

When you join Bacardi, you become part of our family and gain more than just a job.


Disclaimer: Bacardi is an equal opportunity employer that values workforce diversity. Diversity is core to our business: by embedding diversity into all aspects of our culture, we maximize the opportunity to achieve sustainable business success and growth. The duties and responsibilities described in the role profile might not be a comprehensive list.