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Bacardi

Careers at Bacardi

Marketing Manager – Andean Region

Job Name

Marketing Manager – Andean Region

Country:

Colombia

City:

Bogota

Function:

Marketing - Communication - PR

Reporting Line:

Marketing Director – West LAC 

Job type:

Full time

Lead recruiter:

Javier Marín Armas

About the role

Your Opportunity

As a Marketing Manager, you will be accountable for delivering impactful consumer-facing activities and taking our great portfolio of brands to the next level in the Andean Region. You will be responsible for planning and execution of such consumer programs outlined in the “Jobs to be Done” of the brand’s Integrated Activity Planning (IAP).

About You 
  • You are a Marketing Leader who places consumer insights at the heart of your work. You inspire others to develop innovative brand campaigns that push the boundaries, delivering commercial growth and nurturing long-term brand equity. 
  • You have the capacity to build belief, across a whole cluster - by engaging directly with consumers and meeting them in their moments that matter.
  • Strong relationships define you and you are highly skilled in building close partnerships across functions and leadership levels – both within and outside Bacardi

Responsibilities

With our Consumer at the heart, your key focus will be to:
  • Lead all in-market brand Integrated Activity Plans (IAP) of consumer-facing activities collaborating with multiple stakeholders such as Customer Marketing, Advocacy, Commercial, and external partners/agencies to deliver with excellence.
  • Partner with Consumer and Commercial Insights team to understand target local consumers and situation assessments for the brand to customize local activities and develop new strategies and tactics that provide the brand with a competitive advantage, specifically winning in the On-Premise and Innovation.
  • Support the Brand Integrated Activity Plan (IAP) strategic planning process by providing brand performance analysis, analytical assessments of the impact of activities, robust program plans, and strong assets to drive brand equity.
  • Lead the development and execution of brand partnerships/sponsorships & experiential programming across multiple channels and agencies and work with local commercial and distributor teams to deliver in-market.
  • Manage and optimize an A&P budget assigned to you and place bold bets on activities that minimize costs but optimize return on investments working closely with Consumer Insights to ensure we M&E the performance of brand activities.
  • Strategic arm to the Brand Manager & Marketing Coordinator by providing coaching, support, and direction in overcoming obstacles to deliver exceptional excellence of brand plans.

Skills and Experience

The Skills & Experience needed to create your legacy
  • University degree in Marketing, Business Administration, or Industrial Engineering.  
  • 10+ years of broad marketing experience in consumer goods and or spirits.
  • Demonstrated understanding of consumer marketing fundamentals; brand management experience; leading or supporting brand strategy development, as well as experience in promotions, digital, events, media, brief writing, etc.
  • Experience managing and influencing not only direct reports but matrix organization; ability to work across, support, and influence local markets.
  • Adaptable and resilient to changes. Comfortable working under pressure and dealing with ambiguity. 
  • Great commercial acumen and the ability to translate great brand strategies into a tangible commercial advantage with a strong understanding of Channel, price, promotional activity, and through-the-line activation. 
Personal Qualities
  • Someone curious, innovative, and always looking for ways to improve existing programs. You are never complacent.
  • Fearless mentality by doing what is right for your brand by highlighting successes but also highlighting failures and learning from them.
  • Great communication skills and gravitas with the ability to present credibly to local, regional and global stakeholders. 
  • Someone who can create a strong positive first impression and easily form great relationships with new customers, consumers, and stakeholders

Our culture

We share the passion and entrepreneurial flair of our founder and are guided by our three culture pillars - Fearless, Family and Founders, they inspire our Primos to be the best they can be and drive us forward in all we do. But what does this mean?

·       Being Fearless; means adopting an agile mindset, being comfortable trying new things and taking risks. We are empowered to question, challenge and innovate.

·       Family; We treat each other, and our communities, like Family. Always.

·       Founders; The spirit of entrepreneurship is at the heart of everything we do. We see the business as if it’s our own. We do the right thing for the business and we all take accountability for our work.

When you join Bacardi, you become part of our family and gain more than just a job.


Disclaimer: Bacardi is an equal opportunity employer that values workforce diversity. Diversity is core to our business: by embedding diversity into all aspects of our culture, we maximize the opportunity to achieve sustainable business success and growth. The duties and responsibilities described in the role profile might not be a comprehensive list.