• Build a strong understanding of target consumer groups and purchasers in our region by leveraging a mix of personal connection on ground, insights, trends, and data.
• Actively engage and build a network linked to our brand passion points and opinion leaders across MEA.
• Lead execution of the brands “Jobs to be Done” in the Middle East North Africa & Sub-Saharan Africa markets and participate in activity ideation & development in the annual Integrated Activity Planning (IAP) process.
• Leads development of consumer-facing elements of IAP (ATL Content, Digital, PR Campaigns) in MEA region, and oversees development of shopper-facing activities by Customer Marketing in MEA.
• Actively supports markets in the building of country brand plans linked to the regional brand strategy and IAP.
• Identify growth opportunities (liquid and beyond) and recommend strategies and activities to drive share gains in the market. 
• Measure, evaluate and report back on activities to identify & codify brand growth drivers through our proprietary evaluation tools.
• Drive commitment to recommended plans by aligning key market, region, and global stakeholders
• Spearhead integration of consumer touchpoints & setting of KPI’s across advertising, media, PR, digital and other consumer facing programs
• Contribute to the design / production of brand assets as defined in the IAP with the CPA team and influences commercial stakeholders in execution of the consumer programs 
• Deliver performance targets on brand activities, as set out in the annual M&E plan
• Accountable for delivery of MEA performance targets in region (revenue, profitability, share, equity
• Orchestrates effective collaboration through the organizational matrix and shares accountability for the category P & L with Area Mangers in MENA and SUBSA.
• Leads brand A&P budget for the markets to maximize return on investment and monitor key markets P&L
• Identify and lead innovation projects with key markets

• 7 – 10 years of experience working on influencer brands in FMCG, Entertainment and Lifestyle.
• Commercial experience or mindset; with a strong willingness to co-own the markets growth ambitions.
• Excellent project management skills with a willingness to build networks and relationships in culture across our core markets. 
• Results driven in a matrix organization with a can-do problem solver mentality.
• Demonstrated understanding of consumer marketing fundamentals e.g., consumer insights; brand fundamentals; brief writing; brand health etc.
• Experience in multiple specialty areas: digital, innovation, promotions, events, media, shopper etc.
• Strong verbal, presentation & written skills.  Confidence to influence at all levels in an organization. 
• Spirits industry, channel approach knowledge

• Constantly curious; interested to experiment.
• Motivated by working within ambiguity.
• Inclusive & trustworthy team player.
• Hunger to have fun and deliver the job beyond the office desk!

We share the passion and entrepreneurial flair of our founder and are guided by our three culture pillars - Fearless, Family and Founders, they inspire our Primos to be the best they can be and drive us forward in all we do. But what does this mean?

·       Being Fearless; means adopting an agile mindset, being comfortable trying new things and taking risks. We are empowered to question, challenge and innovate.

·       Family; We treat each other, and our communities, like Family. Always.

·       Founders; The spirit of entrepreneurship is at the heart of everything we do. We see the business as if it’s our own. We do the right thing for the business and we all take accountability for our work.

When you join Bacardi, you become part of our family and gain more than just a job.

Disclaimer: Bacardi is an equal opportunity employer that values workforce diversity. Diversity is core to our business: by embedding diversity into all aspects of our culture, we maximize the opportunity to achieve sustainable business success and growth. The duties and responsibilities described in the role profile might not be a comprehensive list.