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Careers at Bacardi

Marketing Manager - Luxury Brands (12 month secondment)

Job Name

Marketing Manager - Luxury Brands (12 month secondment)






Marketing - Communication - PR

Reporting Line:

Marketing Director

Job type:

Full time

Lead recruiter:

Kelly Eastwell

About the role

Role available as a 12 month secondment.  Current incumbent taking on a 12 month secondment assignment internationally within Bacardi 

Your Opportunity
This role is responsible for developing Marketing strategies and plans based on strong consumer insights with the objective of growing brand equity which will result in increased value and share. You will execute against the global / regional integrated brand strategy and marketing plans incorporating local insights and deep ‘in market’ activation knowledge and experience to drive the global brand purpose in Australia & New Zealand.

You will demonstrate a genuine passion for marketing and the ability to think laterally and strategically. You will have the ability to liaise and manage the diversity of key stakeholders both internally and within the region and at global levels. The balance between the ability to deliver both analytic and strategic insight will result in being able to solve problems and offer solutions to grow the luxury portfolio of brands under your remit) for long term sustainability.


With the Consumer always at the heart, your key focus will be:
  • Brand strategy and activity planning
  • Integrated brand communication
  • Business performance management
  • Team leadership - developing talent and capability

Skills and Experience

The Skills & Experience needed to create your legacy
  • 7+ years of Brand Management experience, ideally in the industry, luxury category or FMCG
  • Experience - multiple specialty areas: strategy, digital, innovation, promotions, events, media, sound commercial understanding and financial acumen including strong analytical skills etc.
  • Proven experience leading teams
  • Proven experience to effectively challenge and influence cross functional teams.
  • Demonstrated ability to build capability amongst cross functional teams.
  • Confidence working directly with senior business leaders to influence long term strategies.
  • Understand liquor industry best practices and leverage learnings from other categories or markets.
  • Track record of delivery & ability to work autonomously, always taking initiative
Personal Qualities
  • Passionate person with a love for Brand Management
  • Teamwork ability while self-sufficient
  • Able to work under pressure and with ambiguity
  • Open-minded, honest, with eager to learn, to deliver results and have fun!
If you're looking to join a team that is more like a family; to join a culture that is more like a family; and to join a business that is a global leader - and feels more like a family; then we're the one ....
Bacardi Australia has just been certified a Great Place to Work 2021-2022 (don't mean to gloat, well maybe just a little ;) in case you were looking for another reason to join the family!

Our culture

We share the passion and entrepreneurial flair of our founder and are guided by our three culture pillars - Fearless, Family and Founders, they inspire our Primos to be the best they can be and drive us forward in all we do. But what does this mean?

·       Being Fearless; means adopting an agile mindset, being comfortable trying new things and taking risks. We are empowered to question, challenge and innovate.

·       Family; We treat each other, and our communities, like Family. Always.

·       Founders; The spirit of entrepreneurship is at the heart of everything we do. We see the business as if it’s our own. We do the right thing for the business and we all take accountability for our work.

When you join Bacardi, you become part of our family and gain more than just a job.

Disclaimer: Bacardi is an equal opportunity employer that values workforce diversity. Diversity is core to our business: by embedding diversity into all aspects of our culture, we maximize the opportunity to achieve sustainable business success and growth. The duties and responsibilities described in the role profile might not be a comprehensive list.