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Careers at Bacardi

National Account Executive, MPO, North West

Job Name

National Account Executive, MPO, North West


United Kingdom


Location Flexible



Reporting Line:

MPO Controller

Job type:

Full time

Lead recruiter:

Paulina Siwek

About the role

  • You will manage the P&L, JBP and customer relationship with a number of key on trade accounts in your region.
  • As part of a dynamic MPO team your input is crucial, we need your curiosity, creativity and agility to ensure that we create sustainable business growth and deliver versus our On Trade strategy:- 
  • To become the “go to” drinks supplier, the team that sets industry trends globally, delivers world class execution, and builds love for our premium brands in the most innovative ways

  • You will be a positive, professional and agile self starter, able to manage your time efficiently to be highly effective. You will be laser focussed on delivering versus annual targets but also have the vision to think about long term objectives.
  • Your entrepreneurial style means that you will thrive on being the key contact for customers, exploring new opportunities, securing increased distribution and visibility for our brands, and responsible for industry leading relationships..



You will continue to evolve our joint business across key multiple venue national operators (Multiple Premium Operators/MPO) in the UK On Trade. These are groups of 5-50 venues who are managed by a centralised head office buyer and don’t necessarily require individual outlet callage.
You will adopt a winning approach across your accounts, collaborating internally and externally to exceed expectations and be recognized as best in class in the industry.
  • Build and develop a solid and sustainable commercial plan which will focus on driving forward our premium brand market share in the On Trade and launching innovation brands with impact.  Own your regional plan.
  • Build existing accounts to achieve their maximum potential and continually prospect for high quality new accounts to bring in incremental business.
  • Form strong customer partnerships and become the customers’ first call when a brand owner is needed for activation, offering innovative solutions that will excite and delight our consumers and convert them to our brands. A true business consultant.
  • Through effective measurement and evaluation you ‘think, decide, act’ where required, to ensure your forecast remains accurate and on track by adjusting and course correcting, identifying short and long term growth opportunities.
  • Work cross functionally to use data, insight and activation to create consumer call to action through digital, social and at point of purchase. Stay ahead of the competition with innovative business solutions to create moments that matter for our consumers.
  •  Build a contact strategy including On trade wholesale, Customer marketing, Advocacy and Soft drink suppliers so you have a robust network of internal and external contacts to maximise your effectiveness. 
  • Manage all commercial spend and ensure all Return on Investment metrics are met. Follow up activations with a thorough evaluation process – sharing best practice so we capture learnings and decide on what we should do stop/start or do more of.
  • Be a highly organised account manager and use our support systems to maintain all necessary reporting accurately and on time.
This role will require flexibility and ability to travel to customer and internal meetings but also training sessions.  You will need to stay close to your account base and have a good working knowledge of their venues.

Skills and Experience

  • Entrepreneurial spirit with an ability to think big and creatively identify opportunities to transform the business and create sustainable growth in line with our Best 10 strategy.
  • You will be an accomplished account manager with a track record of winning new business and building strong, collaborative relationships, making you your Customer’s ‘First Call’.
  • You will be proficient at building P&L’s, tendering, presenting with impact to win and then ensuring contract compliance to maximise ROI.
  • Have the commercial acumen to grow our Premium share and manage your business profitably, using our internal systems, including Amalia and Anaplan, to record your progress.
  • Be analytical and be willing to use data to help create insight that turns to action.
  • Be comfortable working as part of a team or independently as required and have a positive ‘can do’ attitude, bringing to life our values.
  • Be highly organised and an effective planner, able to fulfil all administrative tasks accurately and punctually to maximise effectiveness and customer face to face time.

  • Be Brave – be an entrepreneurial thinker and be prepared to take risks and learn, whatever the outcome.
  • Belong – be invested in our #Belonging programme and be comfortable working as part of a diverse team.
  • Be self-aware and understand your strengths and growth opportunities to enable continual development.
  • Do things the right way – have a clear focus on winning the right way not at all costs! #dotherightthing.
  • Results driven – be proactive and passionate with a clear focus on delivering commercial success for the business. 
  • Think openly – be prepared to learn and develop your own way of working; work with others and share your experiences to aid team development.
  • Be open to change – be prepared to be curious, be comfortable with going in a different direction, be able to blend a proactive and reactive approach to deliver long term sustainable growth.

Our culture

We share the passion and entrepreneurial flair of our founder and are guided by our three culture pillars - Fearless, Family and Founders, they inspire our Primos to be the best they can be and drive us forward in all we do. But what does this mean?

·       Being Fearless; means adopting an agile mindset, being comfortable trying new things and taking risks. We are empowered to question, challenge and innovate.

·       Family; We treat each other, and our communities, like Family. Always.

·       Founders; The spirit of entrepreneurship is at the heart of everything we do. We see the business as if it’s our own. We do the right thing for the business and we all take accountability for our work.

When you join Bacardi, you become part of our family and gain more than just a job.

Disclaimer: Bacardi is an equal opportunity employer that values workforce diversity. Diversity is core to our business: by embedding diversity into all aspects of our culture, we maximize the opportunity to achieve sustainable business success and growth. The duties and responsibilities described in the role profile might not be a comprehensive list.