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Careers at Bacardi

National Account Manager - On Premise

Job Name

National Account Manager - On Premise







Reporting Line:

National Sales Manager On Trade

Job type:

Full time

Lead recruiter:

Kelly Eastwell

About the role

Your Opportunity

As a National Accounts Manager in the On-Trade, the sustainable growth of a diverse customer base in in your hands.  You will show a disciplined yet innovative approach to engaging customers, adding value to their business whilst activating in their outlets brilliantly, all in line with Bacardi Martini’s strategic direction.

In this role you will report directly to the National Sales Manager – On Premise and play an integral part in the Independent’s sales team’s pursuit for market share growth and trade advocacy.

About You 

With a Founder’s mentality approach, you are the owner of National On-Trade’s growth and success by driving customer centric collaboration across the business finding ways to deliver against our strategy and annual plan.
You will be a role model of the Bacardi’ Family culture and embody this cultural pillar through excellent partnerships with our customers, building value-based cross-functional relationships, working with the On-Trade sales team to grow and succeed.


With our Consumers at the heart, your key focus will be:

You will be required to deliver defined outcomes through the collaboration, execution of sales strategies and processes with your selected customers.  In this role you will work with varying types of groups and engage at all levels of management within them. The role will require you to be agile in your approach, manage conflicting priorities effectively whilst maintaining a high level of discipline to ensure your customer base sees Bacardi-Martini Australia as a preferred business partner.

Key Responsibilities: 
  • Manage Key Relationships within designated group of customers
  • Lead Joint Business Planning sessions with customers to align on business goals
  • Driving performance NSV growth, visibility and profitability of BMA brands within these customers
  • Maximizing the ROI on national on-premise commercial agreements
  • Effective budget management for trade investment, activation, contract A+P and T+E
  • Collaborate with marketing to develop strategy for our brand portfolio in selected customer groups
  • Participate in overall channel commercial planning
  • Collaborate with national sales and marketing teams to ensure executional excellence throughout
  • Share best practice of local and national programs with counterparts
  • Actively identify new business opportunities and move on them appropriately
  • Adopt a founder’s mentality in regard to on -premise performance and investment
  • Lead meetings with key on -premise accounts within the assigned area to develop strong working relationships.
  • Be visible at key national events and participate where the opportunity fits our strategy.
  • Stay informed of customer and consumer trends; develop programs to capitalize on such trends.

Skills and Experience

The Skills & Experience needed to create your legacy
  • A proven track record of performance and delivery
  • Relationships across National On-Premise groups 
  • Strong sales and brand building experience within the on premise channel in the liquor industry
  • Knowledge of the structure and customers within the on premise channel
  • Demonstrated enthusiasm, strong planning and negotiation skills in your current role
  • High level of commercial acumen and competitor knowledge within the on-premise channel
  • Well developed written and verbal communication, including excellent presentation skills
  • Effective use of networking and strong interpersonal skills. A great collaborator.
  • Willingness to travel and spend time in on-premise outlets nationally
  • Computer literacy and strong administrative abilities
  • Strong time management and organizational skills
Personal Qualities
  • Fearlessly perseveres in overcoming obstacles and setbacks by taking swift and efficient action and share best practices.
  • You are a self-motivator and continuously challenge yourself to achieve the best results possible.
  • Demonstrate the drive, initiative and tenacity required to define winning at Bacardi.
  • An independent mindset, valuing collaborative decision making, capable of championing ideas with confidence

Our culture

We share the passion and entrepreneurial flair of our founder and are guided by our three culture pillars - Fearless, Family and Founders, they inspire our Primos to be the best they can be and drive us forward in all we do. But what does this mean?

·       Being Fearless; means adopting an agile mindset, being comfortable trying new things and taking risks. We are empowered to question, challenge and innovate.

·       Family; We treat each other, and our communities, like Family. Always.

·       Founders; The spirit of entrepreneurship is at the heart of everything we do. We see the business as if it’s our own. We do the right thing for the business and we all take accountability for our work.

When you join Bacardi, you become part of our family and gain more than just a job.

Disclaimer: Bacardi is an equal opportunity employer that values workforce diversity. Diversity is core to our business: by embedding diversity into all aspects of our culture, we maximize the opportunity to achieve sustainable business success and growth. The duties and responsibilities described in the role profile might not be a comprehensive list.