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Careers at Bacardi

National Account Manager (OH/IN/KY)

Job Name

National Account Manager (OH/IN/KY)


United States of America


Cleveland, OH, Indianapolis, IN, Louisville, KY



Reporting Line:

Director National Accounts

Job type:

Full time

Lead recruiter:

Lori Block

About the role

As a National Account Manager, you will steward collaboration across multiple Bacardi functions, our distributor partners, to create value, drive top line growth and market share. You will lead market activation to deliver optimum sales across critical partnerships. You will work with our sales team in the development of custom brand programs to satisfy customer needs.  You will report to the Director of National Accounts and ideally be based in either OH, KY or IN.  


• Lead: Steward processes and ways-of-working to inform, align, and enable system (Bacardi, Distributor, Customer) to support mutually beneficial business agenda and drive market share. Act as lead in developing annual sales plans and strategies.
• Plan & Strategy: Understand customer model and needs. Integrate customer goals with Bacardi portfolio opportunities. Leverage insights, analytics, marketing tools to drive solutions and growth. Assess SWOT, prioritize business opportunities. Lead JBP for entire Bacardi portfolio of Core, Incubation, and Innovation brands.
• Sell: Call on National and Regional Buyers. Partner with state sales teams. Build relationships, penetrate customer organization. Negotiate programs and portfolio support. Build sales decks. Participate in Customer events.
• Reporting: Analyze business reports, collaborate on QBR, Chain Summits, and program post-analysis.
• Innovation: Evolve packaging, product mix, ways-of-working, e-com, merchandising, and any other tool to drive profitable growth and market share.

Skills and Experience

• Bachelor’s degree in Business Management, or related area
• Overall 8+ years of Sales experience, with at least 4 years on Calling on Customers/Chain Account Management, preferably within a spirits, or consumer goods sales environment.
• Relationship builder. Through active listening and understanding. Collaboration, value creation, and mutual accountability.
• Strong communicator. Both verbal and written.
• Distributor and Customer management experience. Inclusive of e-Commerce.
• Strong business fundamentals. Inclusive of price structures, RTM, and supply chain.

Our culture

We share the passion and entrepreneurial flair of our founder and are guided by our three culture pillars - Fearless, Family and Founders, they inspire our Primos to be the best they can be and drive us forward in all we do. But what does this mean?

·       Being Fearless; means adopting an agile mindset, being comfortable trying new things and taking risks. We are empowered to question, challenge and innovate.

·       Family; We treat each other, and our communities, like Family. Always.

·       Founders; The spirit of entrepreneurship is at the heart of everything we do. We see the business as if it’s our own. We do the right thing for the business and we all take accountability for our work.

When you join Bacardi, you become part of our family and gain more than just a job.

Disclaimer: Bacardi is an equal opportunity employer that values workforce diversity. Diversity is core to our business: by embedding diversity into all aspects of our culture, we maximize the opportunity to achieve sustainable business success and growth. The duties and responsibilities described in the role profile might not be a comprehensive list.