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Careers at Bacardi

National Brand Ambassador - Rums

Job Name

National Brand Ambassador - Rums


United States of America


Miami, FL



Reporting Line:

Portfolio Advocacy Manager

Job type:

Full time

Lead recruiter:

Jonathan Rodriguez

About the role

Your Opportunity

As part of La Gran Familia of Brand Ambassadors, you embody and serve as the face of Bacardi and display tremendous knowledge of the Rum category. Brand Ambassadors serve as an extension of the sales and marketing teams to increase and elevate the awareness of the rum brands through key influential programs and be visible at national trade events, both in the on and off trade channels.

About You 

With a Founder’s mentality you are the visible image and face of your brand through consumer, trade, and digital channels.
Working in collaboration with the brand marketing team, you will play a critical role in spreading the brand message and developing long lasting relationships to consumers, on-trade personnel, and distributor partners.
With a solid understanding of bar business operations, you will have creditability in the market and coach regional ambassadors on ways of winning. 


With our Consumer at the heart, your key focus will be to:
  • Collaborate cross-functionally with Bacardi Rums brand marketing team, commercial, advocacy, and customer marketing to deliver and execute brand plans through various brand and sales activities. 
  • Be a spokesperson for Bacardi’s vast portfolio, including: the Bacardi Carta Range (Superior, Gold and Black), Bacardi Premium (Cuatro, Ocho and Diez), Bacardi Flavored Rums, Bacardi Ready to Drink (RTD) and Bacardi Ready to Serve (RTS)
  • Generate brand and category awareness while educating trade in the on/off-trade channel including key customers by bringing to life brand programs to life (e.g. social media, events, happy hours, trainings, dinners).
  • A focus on education and engagement around Bacardi Premium Rums (Cuatro, Ocho, Diez) to help drive category premiumization.
  • Actively use social media to drive trade and consumer engagement in a creative and organic way.
  •  Via social media channels promote trade and consumer programs. 
  • With our La Gran Familia, you will coach, mentor, and lead regional brand ambassadors internally or externally from agency partners sharing best practices and resolve any on premise obstacles.
  • Gather information from the market, social media, and competition and transform this information into insights and opportunities for the brand.
  • With a Founder’s mentality, you will lead projects and present disruptive ideas that put the brand at a competitive advantage and highest return on investment.
  • Build education and engagement brand programming that connects to trade, consumers and internal teams

Skills and Experience

The Skills & Experience needed to create your legacy
  • You must have a High School Diploma; Bachelor’s degree preferred
  • Fluency in English and Spanish languages.
  • Ideally you will have bar manager/beverage director/on premise consultant experience or preferably 8 + years of work experience in the hospitality industry.
  • Ideally you will have regional brand ambassador experience or experience as a brand consultant.
  • You must have a deep understanding of the spirits industry and competition in your respective brand category.
  • You will have deep knowledge on cocktails and experience crafting cocktails.
  • You will have the ability to manage multiple projects and manage assigned budgets.
  • You are influential and excellent communicator with strong interpersonal skills. You will have opportunities to display excellent written and verbal communication skills while also delivering impactful presentations in front of groups of people including executive’s distributor partners, Bacardi Primos, vendors and customers (both internal and external) at all levels of an organization.
  • You must have the flexibility to travel to different cities and ability to work some nights and weekends
  • A proficiency in Microsoft office tools (Outlook, PowerPoint, Excel, Word, Teams).
  • You are good at hitting deadlines and managing your time effectively
Personal Qualities
  • You are able captivate audiences through powerful storytelling and impactful presentations. You are an exceptional host and ensure an incomparable experience.
  • You are creative and completely original in your style and approach but ultimately portray the best image for the Bacardi brand.
  • You are a trendsetter for your category and aware of trends to put the brand at a competitive advantage.
  • You can navigate your way through adversity and react well to difficult and unanticipated situations.

Our culture

We share the passion and entrepreneurial flair of our founder and are guided by our three culture pillars - Fearless, Family and Founders, they inspire our Primos to be the best they can be and drive us forward in all we do. But what does this mean?

·       Being Fearless; means adopting an agile mindset, being comfortable trying new things and taking risks. We are empowered to question, challenge and innovate.

·       Family; We treat each other, and our communities, like Family. Always.

·       Founders; The spirit of entrepreneurship is at the heart of everything we do. We see the business as if it’s our own. We do the right thing for the business and we all take accountability for our work.

When you join Bacardi, you become part of our family and gain more than just a job.

Disclaimer: Bacardi is an equal opportunity employer that values workforce diversity. Diversity is core to our business: by embedding diversity into all aspects of our culture, we maximize the opportunity to achieve sustainable business success and growth. The duties and responsibilities described in the role profile might not be a comprehensive list.