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Careers at Bacardi

National Business Manager – Independents

Job Name

National Business Manager – Independents







Reporting Line:

Sales Director

Job type:

Full time

Lead recruiter:

Jade Hunter

About the role

Become Part of Our Family

An opportunity awaits in our vibrant, family-owned spirits company, nurtured by seven generations of the Bacardí family.

We come from humble beginnings in a small tin-roof distillery in Cuba, to a global company with more than 7,000 employees (affectionately known as Primos—Spanish for cousins) and many of the world’s best brands including Bacardí rum, Grey Goose vodka, Patrón tequila, Bombay Sapphire gin to name a few.

We at Bacardí are Fearless, have a Founder’s Mentality and are Family to the core!

Embark on your Next Move

As the National Business Manager—Independents, based in Sydney, and reporting directly to the Sales Director, you will lead the Off-Trade sales team, whilst being responsible for creating and executing the Independent Channel’s customer plan, ensuring strong, strategic growth partnerships with our customers.

You will key Off-Trade Independent customer relationships and will ensure precision and excellence in execution. You will be responsible for driving profitable, mutual growth for both our customers, and Bacardi-Martini Australia.


With our consumers at the heart, your key focus will be:

  • Designing, championing, and executing the Independent Channel strategy whilst being a knowledge expert for our Independent customers.
  • Leading a high-performing and diverse Key Account Team in building strategic, long-term relationships with key customers to drive financial impact, delivering value and growth
  • Analysing business trends and available data to identify opportunities for revenue growth
  • Owning your customer P&L, and finding the most cost-effective methods to achieve maximum performance and profitability
  • Ensure commercial plans are aligned to customer strategic goals and priorities that drive sustainable growth for both Bacardi and the customers
  • Building on our family culture you will collaborate cross-functionally across the organization to ensure aligned strategies and plans that deliver against our business goals.

Skills and Experience

Create your Legacy with your Founder’s Passion and Entrepreneurial Flair

As our National Business Manager—Independents, you will be a role model of the Bacardi Family culture and will embody this cultural pillar through excellent partnerships with our customers, building value-based cross-functional relationships, and leading your team to grow and succeed.  Additionally, you will have:

  • Proven leadership experience, with the natural ability to communicate, influence and work effectively cross-functionally
  • A track record of performance and delivery in an account owner capacity, including experience in national account management
  • Demonstrated enthusiasm, paired with strong planning and negotiation skills
  • Excellent communication skills, both written and verbal, including confidence with presenting
  • Strong commercial acumen, with the aptitude to think creatively, challenging the status quo and driving continuous improvement.

Your chance to be Fearless is here.

Our talent search and interview process will be collaborative, fast-paced, and will push a few boundaries, so here’s your quick heads up if you make the shortlist— get ready to showcase what you're best at…

We’ll help you to Do What Moves You

With family at our core, naturally we love to look after our Primos! Some of the great benefits you can expect to receive include:

  • Product allowance
  • Office Drinks & Events
  • Flexi Work & Summer Hours
  • Bacardí Assist
  • In Spirit Day
  • Career Development
  • Founder’s Day Celebrations

Belong at Bacardí

At Bacardí you are appreciated for who you are. We mirror the rich diversity of our consumers by welcoming talented people from a variety of backgrounds, cultures, communities, and experiences to our Company. As a certified Great Place to Work, find out why bringing together different mindsets and perspectives powers our business. If you share our passion, you should consider joining our Family!

Our culture

We share the passion and entrepreneurial flair of our founder and are guided by our three culture pillars - Fearless, Family and Founders, they inspire our Primos to be the best they can be and drive us forward in all we do. But what does this mean?

·       Being Fearless; means adopting an agile mindset, being comfortable trying new things and taking risks. We are empowered to question, challenge and innovate.

·       Family; We treat each other, and our communities, like Family. Always.

·       Founders; The spirit of entrepreneurship is at the heart of everything we do. We see the business as if it’s our own. We do the right thing for the business and we all take accountability for our work.

When you join Bacardi, you become part of our family and gain more than just a job.

Disclaimer: Bacardi is an equal opportunity employer that values workforce diversity. Diversity is core to our business: by embedding diversity into all aspects of our culture, we maximize the opportunity to achieve sustainable business success and growth. The duties and responsibilities described in the role profile might not be a comprehensive list. 

U.S. applicants have rights under Federal Employment Laws.