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Careers at Bacardi

National CPA (Commercial Planning & Activation) Manager Poland

Job Name

National CPA (Commercial Planning & Activation) Manager Poland






Marketing - Communication - PR

Reporting Line:

CPA Director CEEBB

Job type:

Full time

Lead recruiter:

Paulina Siwek

About the role


In this position you will lead the Customer Marketing Department (CPA) in Poland, being fully responsible for developing and implementing trade marketing strategy for our brands across all retail channels (On-Trade and Off-Trade).
You will have an opportunity to make your footprint in one of the fastest growing companies within the industry while working with cool brands & an inspiring team.

  • You combine a strong strategic mindset with outstanding execution, highest work standards, creativity  and results orientation.
  • You have a broad commercial experience and understanding, as well as a history of effective cooperation with demanding internal and external customers.
  • You are fearless, going above and beyond and out of own comfort zone, open to challenges and able to take bold decisions.
  • You can effectively manage multiple projects at a high pace, are comfortable with ambiguity, numerous changes and short deadlines.
  • You are a strong team player and an inspirational leader focused on own and team development.


  • Leading and developing a team of 4 Managers/Specialists
  • Creating and implementing a trade marketing strategy for our portfolio based on local brand strategies & global positioning frameworks across all sales channels
  • Cooperating closely with Sales, Marketing, Logistics and external agencies
  • Planning and managing the CPA budget
  • Setting clear priorities and KPIs for CPA based on global standards, internal/external customer expectations and market trends
  • Identifying new opportunities for brand development based on consumer, shopper and market insights.
  • Developing action plans for key channels and improving standards at POS
  • Developing POS materials, create rules for their implementation
  • Communicating activation plans and tools to Sales Department and external customers
  • Creating incentive programs for the Sales Department and external customers in On Trade and Off Trade
  • Participating in negotiations with key Modern Trade clients
  • Evaluating effectiveness of all trade marketing activations
  • Conducting cross-functional projects

Skills and Experience

  • 7+ years of marketing experience in progressive roles within Trade Marketing, Marketing and Commercial
  • 4+ years of successful team leadership  
  • Ability to prepare meaningful presentations and convince stakeholders
  • Cross Cultural Communication skills
  • Fluent Polish and English spoken and written
  • Experience in budget management
  • The following experiences are preferred:
  • Experience in alcohol category, luxury brands or FMCG
  • Degree and/or professional Marketing qualifications 
  • Experience in cross functional/cross market projects dedicated to brand growth/Trade Marketing tools development

  • Strong leadership skills
  • Status quo challenger, open-minded, out -of -the box thinker, creative solution finder
  • Entrepreneurial, Fearless & Founders mentality
  • Good strategic and helicopter thinking
  • Analytical, able to quickly connect the dots and make meaningful recommendations 
  • Proactive and “hands on” approach
  • Well organized, able to manage multiple tasks simultaneously in a dynamic reality
  • Ability to work under pressure and tight deadlines
  • Deals effectively with ambiguity 
  • Drive for results 
  • Builds relationships across the business to ensure smooth and effective cooperation
  • Belonging: You have a strong capacity to create a culture of ‘Belonging’, where people feel appreciated for who they are, what they do, and who they can become
  • Self-Awareness: You have high levels of self-awareness, are reflective and know yourself well, understand both your own strengths and weaknesses and your impact on others
  • People Agility: You bring a deep ability to understand and relate to people and navigate through tough situations to harness and multiply collective performance
  • Results Agility: You demonstrate consistent delivery of results in first-time situations by inspiring teams, exhibiting a presence that builds confidence in yourself and others. 
  • Mental Agility: You can think critically to penetrate complex problems and expand the possibilities by making fresh connections. You think strategically whilst being execution focused and bring creativity to the challenges you’re presented with
  • Change Agility: You have a deep natural curiosity, desire to experiment and ability to effectively deal with the heat of change. You have a growth and learning mindset: ready to test, stumble, learn and apply from experience

Our culture

We share the passion and entrepreneurial flair of our founder and are guided by our three culture pillars - Fearless, Family and Founders, they inspire our Primos to be the best they can be and drive us forward in all we do. But what does this mean?

·       Being Fearless; means adopting an agile mindset, being comfortable trying new things and taking risks. We are empowered to question, challenge and innovate.

·       Family; We treat each other, and our communities, like Family. Always.

·       Founders; The spirit of entrepreneurship is at the heart of everything we do. We see the business as if it’s our own. We do the right thing for the business and we all take accountability for our work.

When you join Bacardi, you become part of our family and gain more than just a job.

Disclaimer: Bacardi is an equal opportunity employer that values workforce diversity. Diversity is core to our business: by embedding diversity into all aspects of our culture, we maximize the opportunity to achieve sustainable business success and growth. The duties and responsibilities described in the role profile might not be a comprehensive list.