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Careers at Bacardi

National Key Account Manager (m/w/d)

Job Name

National Key Account Manager (m/w/d)







Reporting Line:

Group KAM

Job type:

Full time

Lead recruiter:

Christopher Hütte

About the role

Your Opportunity

Critically to this role is acting as an entrepreneur in a complex, competitive and challenging environment via pioneering activities which will drive joint growth – for us and our customers. You are encouraged to operate with freedom and creativity to work in partnership with key retail accounts and build our joint business plans within Germany whilst leading a high performing team of key account managers throughout different channels. 

About You 

We’re looking for an individual that loves a challenge, loves working in very close relationships with Customers and who wants to work in a Sales role in a really fast paced environment. You’ll be working across our Spirits, Sparkling Wine, Vermouth and RTD portfolio, where Bacardi is one of the biggest players in the market. And you’ll take ownership for some of our biggest Retail customers. 

Please feel free to apply in English or German.


With our Consumer at the heart, your key focus will be to:
  • Deliver on key revenue targets (NSV, Gross Margin, Profitability, ROI, Value Share)
  • Deliver impact from channel and shopper marketing programs agreed with Marketing
  • Understand customer strategy and how to leverage the Bacardi value proposition to grow mutual business
  • Drive, agree, and execute customer Joint Business Plans that deliver “win-win” value to Bacardi and customers
  • You will be accountable for the effective implementation of our annual negotiation agreements and price increases
  • Optimize promotional plans through the year through implementation of the ROI strategy and goals
  • Input into the shaping of the channel & portfolio strategy of the Cluster
  • Input into the Cluster IAP process to ensure local channel and customer needs are captured
  • Build effective long-term relationships with Key Customers
  • Provide accurate demand forecasting to Supply Chain teams or to Cluster Sales Performance and Planning team
  • Relentlessly drive a pay for performance based approach with Customers

Skills and Experience

The Skills & Experience needed to create your legacy
  • Bachelor’s Degree in Business or equivalent, Master’s degree preferred
  • Essential: experience in managing Key Accounts/Customers in a FMCG company at national level in Germany (ideally REWE Group)
  • Proven success in independently negotiated annual talk contracts on national level 
  • Strong negotiation skills
  • Strong analytical skills
  • Working knowledge of sales effectiveness tools processes and category management 
  • Demonstrable track record of performance in commercial 
  • Evidence of developing highly effective and sustainable trading terms
  • Fluent skills in German and English
  • Positive mindset, solution oriented
  • Willingness to travel = 30%
  • Experience in additional functions beyond the ones listed above 

Our culture

We share the passion and entrepreneurial flair of our founder and are guided by our three culture pillars - Fearless, Family and Founders, they inspire our Primos to be the best they can be and drive us forward in all we do. But what does this mean?

·       Being Fearless; means adopting an agile mindset, being comfortable trying new things and taking risks. We are empowered to question, challenge and innovate.

·       Family; We treat each other, and our communities, like Family. Always.

·       Founders; The spirit of entrepreneurship is at the heart of everything we do. We see the business as if it’s our own. We do the right thing for the business and we all take accountability for our work.

When you join Bacardi, you become part of our family and gain more than just a job.

Disclaimer: Bacardi is an equal opportunity employer that values workforce diversity. Diversity is core to our business: by embedding diversity into all aspects of our culture, we maximize the opportunity to achieve sustainable business success and growth. The duties and responsibilities described in the role profile might not be a comprehensive list.