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Bacardi

Careers at Bacardi

Off-Trade Manager, Kazakhstan

Job Name

Off-Trade Manager, Kazakhstan

Country:

Kazakhstan

City:

Almaty

Function:

Commercial

Reporting Line:

Country Manager, Kazakhstan & Central Asia

Job type:

Full time

Lead recruiter:

Taisia Kushnir

About the role

YOUR OPPORTUNITY

In this role, you will be accountable for creating value by driving revenue and developing relationships with off-trade customers in Almaty. You will provide regular and effective coverage of the sales plan with the aim to achieve the Company’s objectives in distribution, price, product availability, and promotion. You will create the legacy of Bacardi and drive key decisions that will significantly affect Bacardi’s presence in the off-trade in Kazakhstan.

ABOUT YOU

You will be responsible to deliver key targets as determined by the Country sales plan, develop, and maintain effective relationships with customers and influence the positioning of Bacardi brands in the Off Trade. You will drive the use of Picture of Success and approach to activate our brands and implement the Commercial plan that delivers against customer programs agreed in the Country Integrated Activity Plan (IAP) specific to the Off Trade customers. This role is varied and while based in the Almaty office, a large percentage of your time will be interacting with the local teams as well as key customers.  

Responsibilities

WITH OUR CONSUMERS AT THE HEART YOUR KEY FOCUS WILL BE
  • Make  effective business relationships with existing and potential retail clients at the territory you are responsible for, including national/regional key clients 
  • Establish routes to visit the outlets in the served territory according to the existing database. 
  • Systematically attend the outlets located on the served territory with early planned routes
  • Support, develop and coordinate the work of field employees and distributors to ensure the uninterrupted supply of direct and indirect customers
  • Coordinate promotional activities, and evaluates their results
  • Provide strict control over all distributors’ trade transactions in terms of pricing, support the required level of inventory, sales, competition, and promotional activities
  • Analyze the situation in the territory to determine the prospects of the Company's business, establishing and developing business and partnerships with potential clients
  • Monitor and ensure the quality of product representation, guided by the Standards of "Bacardi - Martini Kazakhstan" and agreed with clients presenting options
  • Organize the installation of trade/advertising equipment. Carefully and according to "Bacardi - Martini Kazakhstan" Standards place the advertising and POS materials
  • Keep the Company’s products neat, timely detect damaged goods, following the expiry date
  • Monthly provide reports about the situation in the served territory, including analysis of sales, distribution, information on promotional activities of the Company, and information on competitor’s activity

Skills and Experience

SKILLS - THE SKILLS AND EXPERIENCE NEEDED TO CREATE YOUR LEGACY
  • Master/Bachelor degree. 
  • Commerce experience at FMCG 
  • Experience in the Spirits Industry and/or Beverages is a distinct advantage 
  • Strong negotiation skills
  • Understanding key business processes and their impact on profits
  • Work experience with Nielsen and SAP is desirable 
  • Advanced user of PC (Excel, PowerPoint)
  • Language Skills: Russian - fluent, English - Intermediate+ 
  • If necessary, you are available and willing to work in the evenings and weekends. 
PERSONAL QUALITIES – SHARE OUR FOUNDER’S PASSION AND ENTREPRENEURIAL FLAIR
  • Ability to highlight main problems and create a solution plan
  • Analytical skills, the experience of work in the face of uncertainty
  • Decision-making ability 
  • Results-focused
  • Good communicator 
  • Team player

Our culture

We share the passion and entrepreneurial flair of our founder and are guided by our three culture pillars - Fearless, Family and Founders, they inspire our Primos to be the best they can be and drive us forward in all we do. But what does this mean?

·       Being Fearless; means adopting an agile mindset, being comfortable trying new things and taking risks. We are empowered to question, challenge and innovate.

·       Family; We treat each other, and our communities, like Family. Always.

·       Founders; The spirit of entrepreneurship is at the heart of everything we do. We see the business as if it’s our own. We do the right thing for the business and we all take accountability for our work.

When you join Bacardi, you become part of our family and gain more than just a job.


Disclaimer: Bacardi is an equal opportunity employer that values workforce diversity. Diversity is core to our business: by embedding diversity into all aspects of our culture, we maximize the opportunity to achieve sustainable business success and growth. The duties and responsibilities described in the role profile might not be a comprehensive list.