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Careers at Bacardi

On Premise Activation Manager (Toronto)

Job Name

On Premise Activation Manager (Toronto)







Job type:

Full time

Lead recruiter:

Emily Clayton

About the role

The role is part of Bacardi’s On Premise team based in Toronto and is responsible for managing all aspects of on-premise activations and initiatives within designated On Premise accounts in the GTA. This position will have close interaction with the Customer Marketing team, third party distributor reps, and agencies. The ideal candidate will be a strategic thinker, who can communicate and manage relationships between multiple departments and teams. 

Must be legally entitled to work in Canada due to Human Resources and Skills Development Canada (HRSDC) guidelines. 

Key accountabilities and responsibilities

  • Build relationships with distributors and key customers by having open and candid dialogue, while using negotiation skills to make strategic decisions for the business.
  • In conjunction with local distributor territory manager, manage the on premise activations in venue features and promotions within the assigned account list.
  • Joint planning with third party distributor team with all event sponsorships, negotiations, logistics, and activations within region
  • Work closely with Bacardi Canada On Premise Customer Marketing Manager and third-party experiential agencies to prepare for events by determining purpose, identifying and organizing assets, as well as labour and logistics required for execution. 
  • Manage activation budget, executional activity in the region with tools to measure and track accountability; including spend, results, product, and asset inventory
  • Ensure the Bacardi portfolio remains top of mind, up to date and relevant to TM’s and Field Teams at all supported on premise accounts.
  • Maintain consistent Bacardi Portfolio branding across various events and programs.
  • Prepare post event reports, deploy customer satisfaction surveys, and review impact and ROI.
  • Understanding the dynamics of the On Premise landscape, providing insight and direction to develop marketing solutions to promote and build the brands within the territory
  • Leverage insight and data analysis to create impactful, fact-based programming and activation.  
  • Working closely with the Director of On Premise Sales and On Premise Customer Marketing Manager to establish and implement successful marketing programs, activations and materials to profitably increase market share for the Bacardi portfolio
  • Keep abreast and report on products, category, innovation, market conditions, competitive activities, advertising and promotional trends
  • Identify opportunities to improve consumer experience both in venue and in market and strategically deploy a tactical strategy to address.

Measures of success

  • Meet /exceeds established KPI’s for respective territory
  • Meet provincial NSV
  • Establish cross-departmental synergy and collaboration with insights, and marketing leads
  • Maintain and grow a productive working partnership with National Distributor on premise
For this role, you will receive the following:  A competitive base salary, annual bonus in line with our annual sales Incentive plan and competitive local market benefits + car

Critical experiences for success

  • Knowledge of the beverage alcohol industry and/or Sales experience with rules and regulations of the industry considered an asset 
  • Ability to understand and execute brand strategy at the market level 
  • Ability to manage multiple stakeholders, internal and external while building relationships
  • Excellent communication skills: verbal, listening and written
  • Strong organizational and multi-tasking capabilities
  • Excellent promotional and analytical background
  • Seek out new ideas, exhibit initiative and be proactive
  • Demonstrated capability in training and coaching others
  • Knowledge of Liquor Board Regulations, market trends and competition is required

Bacardi is an equal opportunity employer that values workforce diversity. Diversity is core to our business: by embedding diversity into all aspects of our culture, we maximize the opportunity to achieve sustainable business success and growth.

Our ways of working

Our family legacy has positively influenced our ways of working and has shaped the values to which our employees aspire. We’re caring, like a family, and not only internally, but also in the wider communities in which we operate. This is demonstrated by our commitment to both act responsibly and promote the choice to drink responsibly. We trust one another, and through that trust are able to forge strong teams and networks that empower our matrix organization structure. We’re passionate, reflecting our Latin heritage, and this means that we commit more than just time to our work: we commit energy, heart and soul. We are dedicated to being a role model in our industry, and we approach everything we do with Integrity First. Together, our values help us create what we’re most proud of: our True Heart and Winning Spirit – both in our home markets and across the world.