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Careers at Bacardi

Channel Manager On-Trade

Job Name

On-Trade Channel Manager







Reporting Line:

Head of Sales, Thailand

Job type:

Full time

Lead recruiter:

Hayley Snowball

About the role

The Channel Manager is responsible for managing on trade customers (bars, pubs, restaurants) and supervising the on trade sales team across the whole of Thailand, 
He or she will manage and coach the team, control the spending budget and develop the plan and strategy to achieve the sell-out target.

This will include visiting customers around the country and executing the trade marketing and customer marketing program through the targeted on trade outlets.  


  • To achieve company sell out target
  • Supervise and coach sales team to drive On-Trade business
  • Ensure sale team collect the sell-out data from on-trade customers and verify with wholesaler
  • Work closely with the trade marketing team to execute the trade marketing campaign and brand activations.

Skills and Experience

  • Sales experience within the on-trade channel (bars, pubs, restaurants), preferably from the drinks industry or similar
  • At least 5 years experience of managing a team
  • Education - MBA or equivalent, majoring in Marketing/Business is preferable
  • Fluent Thai is required and Good English (speaking and writing) is preferable
  • Knowledge & Skills:
    • Excellent Presentation skills
    • Good Negotiation
    • Proven ability to lead and coach a team 
    • Strong Planning skills are crucial
    • Good Leadership 
    • Good problem solving ability
    • Good collaboration skills - able to work with cross functional departments including trade marketing/customer marketing
    • Ability to work under pressure
    • Creativity to come up with new promotional campaigns

Decision Making Responsibility:
  • Negotiation Skill
  • Presentation Skill
  • Project Management Skill
  • Coaching and Leading Skill
  • Budget Control

Job Impact:
  • This position is the service and brand building position.  So he or she needs to love to service customer, to achieve the company’s objectives.
  • Depletion sale volume will be impacted if he or she cannot deliver the on ground activities.
  • This position needs to manage the pressure and drive his or her subordinates to achieve the targets.  He or she needs to be able to lead the team under the dynamic situation.  Time management skill is a key skill for this position also because there will be a lot of activities at the same time with different outlet types.

Our culture

We share the passion and entrepreneurial flair of our founder and are guided by our three culture pillars - Fearless, Family and Founders, they inspire our Primos to be the best they can be and drive us forward in all we do. But what does this mean?

·       Being Fearless; means adopting an agile mindset, being comfortable trying new things and taking risks. We are empowered to question, challenge and innovate.

·       Family; We treat each other, and our communities, like Family. Always.

·       Founders; The spirit of entrepreneurship is at the heart of everything we do. We see the business as if it’s our own. We do the right thing for the business and we all take accountability for our work.

When you join Bacardi, you become part of our family and gain more than just a job.