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Careers at Bacardi

Channel Manager On-Trade

Job Name

On-Trade Channel Manager







Job type:

Full time

Lead recruiter:

Hayley Snowball

About the role

The Channel Manager is responsible for managing on trade customers (bars, pubs, restaurants) and supervising the on trade sales team across the whole of Thailand, 
He or she will manage and coach the team, control the spending budget and develop the plan and strategy to achieve the sell-out target.

This will include visiting customers around the country and executing the trade marketing and customer marketing program through the targeted on trade outlets.  

Key accountabilities and responsibilities

  • To achieve company sell out target
  • Supervise and coach sales team to drive On-Trade business
  • Ensure sale team collect the sell-out data from on-trade customers and verify with wholesaler
  • Work closely with the trade marketing team to execute the trade marketing campaign and brand activations.

Measures of success

  • Sell Out Target
  • Number of Activations
  • Picture of Success
  • Distribution

Critical experiences for success

  • Sales experience within the on-trade channel (bars, pubs, restaurants), preferably from the drinks industry or similar
  • At least 5 years experience of managing a team
  • Education - MBA or equivalent, majoring in Marketing/Business is preferable
  • Fluent Thai is required and Good English (speaking and writing) is preferable
  • Knowledge & Skills:
    • Excellent Presentation skills
    • Good Negotiation
    • Proven ability to lead and coach a team 
    • Strong Planning skills are crucial
    • Good Leadership 
    • Good problem solving ability
    • Good collaboration skills - able to work with cross functional departments including trade marketing/customer marketing
    • Ability to work under pressure
    • Creativity to come up with new promotional campaigns

Decision Making Responsibility:
  • Negotiation Skill
  • Presentation Skill
  • Project Management Skill
  • Coaching and Leading Skill
  • Budget Control

Job Impact:
  • This position is the service and brand building position.  So he or she needs to love to service customer, to achieve the company’s objectives.
  • Depletion sale volume will be impacted if he or she cannot deliver the on ground activities.
  • This position needs to manage the pressure and drive his or her subordinates to achieve the targets.  He or she needs to be able to lead the team under the dynamic situation.  Time management skill is a key skill for this position also because there will be a lot of activities at the same time with different outlet types.

Our ways of working

Our family legacy has positively influenced our ways of working and has shaped the values to which our employees aspire. We’re caring, like a family, and not only internally, but also in the wider communities in which we operate. This is demonstrated by our commitment to both act responsibly and promote the choice to drink responsibly. We trust one another, and through that trust are able to forge strong teams and networks that empower our matrix organization structure. We’re passionate, reflecting our Latin heritage, and this means that we commit more than just time to our work: we commit energy, heart and soul. We are dedicated to being a role model in our industry, and we approach everything we do with Integrity First. Together, our values help us create what we’re most proud of: our True Heart and Winning Spirit – both in our home markets and across the world.