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Careers at Bacardi

On Trade - Team Leader Gauteng

Job Name

On Trade - Team Leader Gauteng


South Africa





Reporting Line:

Head of On Trade SA

Job type:

Full time

Lead recruiter:

Daniella Robbins

About the role

Your Opportunity

This is an amazing opportunity to be part of the South Africa commercial team as Regional Team Leader for the Sales Representative team in the On Trade. Your principal role will be to build brand legacy and help in building and developing business in the market.

About You 

As the Regional Team Leader, you will be managing sales for Bacardi portfolio in the market. You will play a key role in building brand equity by leading and motivating the external distributors team. You will be responsible for optimizing best execution of local marketing mix in line with the brands’ global strategies. 


With our Consumer at the heart, your key focus will be to:

Accelerate market growth and build team confidence.
Responsible for Regional Key Account Management, delivering sales and activation targets for designated region
Motivate, support and lead the Sales Representatives team in trade including geographies: Rosebank,Sandton, Parkhurst, Bryanston, Randburg, Waterfall and Fourways
Build strong, mutually beneficial relationships with On Trade Customers for the designated region
Monitor and report competition in the market
Ensure optimum distribution & visibility of our brands.
Execute trade initiatives to ensure that all volume and activation targets are achieved 
Negotiate, implement, and manage pouring and activity rights for strategic on trade customers
Implement integrated activity plans for designated region
Identify opportunities to maximise portfolio growth
Hold accountability for building Bacardi brand equity and optimize best in class execution of local marketing mix in line with the brands’ global strategies
Have a hands-on approach and support your manager in in your region on operational marketing and commercial activity
Providing feedback on the market growth and its potential opportunities
Drive Belonging at Bacardi through team engagement and capability management
Own premiumization in trade and regional GP percentage management
Report on individual sales and activity targets with the sales team
Oversee the activities and performance of the sales team
Coordinate with marketing to implement and report on best practice
Be an advocate of Joint Business Planning

Management Information Systems (MIS) and Reporting

Assist building budget preparations and revisions as requested
Daily team Call Rate and activity reporting
Regional Key Account Measurement & Evaluation (M&E via platform SONAR)
Budget tracking and status
Stock deals, Material Stock Request (MSR) approvals and reporting
Market / Competitor research & analysis
Monthly Sales Analysis and Marketing reporting (Integrated Activity Planning - IAP, best practice, ROI and Activity Implementation)

Create a Winning Team
  • Maintain Team motivation to achieve targets and to celebrate success

Skills and Experience

The Skills & Experience needed to create your legacy

Degree graduate (advantageous but not essential) preferably in business or commerce
Minimum of 3 years’ experience with a proven track record in sales and  the spirits or beverages sector are required
Supervisory management experience of 1+ years leading a team of two or more Sales Representatives or equivalent function
Knowledge of premiumization within the ontrade is essential
Insights to the local market are advantageous
Good digital capabilities to track & access data
Strong commercial skills with high numerical analytical skills for finance management and strategy development from insights
Proficiency in MS Office and fluency in the English language

Personal Qualities

Be self-motivated and hold a sense of ownership
Entrepreneurial and ambitious with the ability to plan and multi-task
Proactive and Can-do attitude
Team-working skills are vital
High Commercial Finance accumen 
•       Belonging: You have a strong capacity to create a culture of ‘Belonging’, where people feel appreciated for who they are, what they do, and who they can become
•       Self-Awareness: You have high levels of self-awareness, are reflective and know yourself well, understanding both your own strengths and weaknesses and your impact on others
•       People Agility: You bring a deep ability to understand and relate to people and navigate through tough situations to harness and multiply collective performance
•       Results Agility: You demonstrate consistent delivery of results in first-time situations by inspiring teams, exhibiting a presence that builds confidence in yourself and others
•       Mental Agility: You can think critically to penetrate complex problems and expand the possibilities by making fresh connections. You think strategically whilst being execution focused and bring creativity to the challenges you’re presented with
•       Change Agility: You have a deep natural curiosity, desire to experiment and ability to effectively deal with the heat of change. You have a growth and learning mindset: ready to test, stumble, learn and apply from experience

Our culture

We share the passion and entrepreneurial flair of our founder and are guided by our three culture pillars - Fearless, Family and Founders, they inspire our Primos to be the best they can be and drive us forward in all we do. But what does this mean?

·       Being Fearless; means adopting an agile mindset, being comfortable trying new things and taking risks. We are empowered to question, challenge and innovate.

·       Family; We treat each other, and our communities, like Family. Always.

·       Founders; The spirit of entrepreneurship is at the heart of everything we do. We see the business as if it’s our own. We do the right thing for the business and we all take accountability for our work.

When you join Bacardi, you become part of our family and gain more than just a job.

Disclaimer: Bacardi is an equal opportunity employer that values workforce diversity. Diversity is core to our business: by embedding diversity into all aspects of our culture, we maximize the opportunity to achieve sustainable business success and growth. The duties and responsibilities described in the role profile might not be a comprehensive list.