Skip to content


Careers at Bacardi

Sales Representative (On Trade)

Job Name

Sales Representative (On Trade)


Korea, Republic of





Reporting Line:

Country Manager, South Korea

Job type:

Full time

Lead recruiter:

Claudio Zuccarello

About the role

Your Opportunity

You are the face of Bacardi, you bring our brands to life in bars, clubs, restaurants and venues by building brilliant relationships and working in partnership with our customers. 

You drive the performance and growth of Bacardi’s brands through searching for new business, driving distribution and connecting with the consumer. 

About You
  • You are a fun, passionate, driven and target-oriented team player
  • Your entrepreneurial style means that you will thrive on being the key contact for customers, driving new business, distribution and maintaining sustainable relationships.
  • Your strong communication, presentation, networking and interpersonal skills will be key to your success in this role.
  • Most importantly, you feel at home in the On Trade, advocating our brands and putting consumer at the heart.


With our Consumer at the heart, your key focus will be to:
  • Partner with our customers by building outstanding relationships in the On Trade, understanding their needs, their local consumer and developing and executing solutions.
  • To develop optimised customer plans with prioritization - to execute best in class commercial brand plans to share codified best practice ways of working
  • Deliver on key selling metrics: Brand Distribution, Visibility in Outlet, New Business, Promotion and Financial Targets
  • Develop and manage the sales plan for your area based on delivery of Commercial priorities.
  • Responsible for winning new business, retaining and growing existing business. 
  • Collaborate cross functionally with Marketing and Brand Ambassadors to bring our amazing brands to life, through hosting events and brand activations. 
  • To develop best in class outlet execution to promote outlet and brand loyalty above and beyond POS
  • Work closely with other functions such as Finance, Marketing and Supply Chain to ensure the best possible delivery against agreed Bacardi Sales KPI’s and targets
  • Analyse and process promotional activities and budgets, incorporating ROI analysis
  • Support and inspire your colleagues to step change executional excellence and customer management.

Skills and Experience

The Skills & Experience needed to create your legacy
  • Experience in Sales and/or On Trade Management. Spirits and/or Beverage Industry is a distinct advantage
  • Demonstrable track record of performance and delivery (results and/or achievements) 
  • Strong (social) networking and interpersonal skills 
  • Strong analytical, planning, and time managements skills
  • Well-developed communication / presentation skills (Active Listening) 
  • Apply Creative Thinking
Personal Qualities
  • Bachelor’s degree and above
  • Over 5 years of relevant experiences in On Trade key account sales. Trade Marketing for On trade channel experiences are a plus.  
  • FMCG, beverage or alcoholic beverage company experience is preferred
  • Good command of written and verbal English

Our culture

We share the passion and entrepreneurial flair of our founder and are guided by our three culture pillars - Fearless, Family and Founders, they inspire our Primos to be the best they can be and drive us forward in all we do. But what does this mean?

·       Being Fearless; means adopting an agile mindset, being comfortable trying new things and taking risks. We are empowered to question, challenge and innovate.

·       Family; We treat each other, and our communities, like Family. Always.

·       Founders; The spirit of entrepreneurship is at the heart of everything we do. We see the business as if it’s our own. We do the right thing for the business and we all take accountability for our work.

When you join Bacardi, you become part of our family and gain more than just a job.

Disclaimer: Bacardi is an equal opportunity employer that values workforce diversity. Diversity is core to our business: by embedding diversity into all aspects of our culture, we maximize the opportunity to achieve sustainable business success and growth. The duties and responsibilities described in the role profile might not be a comprehensive list. 

U.S. applicants have rights under Federal Employment Laws.