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Careers at Bacardi

: Patron Execution Manager - UAE

Job Name

: Patron Execution Manager - UAE


United Arab Emirates





Reporting Line:

Managing Director MEINA

Job type:

Full time

Lead recruiter:

Rakshitha Ravishankar

About the role

Your Opportunity

This is an amazing opportunity to be part of the Gulf commercial team as Patron Execution Manager UAE reporting to Customer Marketing Manager Gulf. Your principal role will be to help create legacy for Patron and contribute to key decisions  of the market that will significantly impact the brand’s presence and positioning in the market.  You will be based in Dubai.

About You 

You are passionate about the trade and consumers. Driven to ensure best in class AVQPAP execution so the brand can grow in a sustainable way for the long term. You are eager to connect with as many outlets as possible and spending time in trade ensuring the above.


With our Consumer at the heart, your key focus will be to:
  • Responsibility is to own, execute & deliver tangible benefit on Patron by developing, leveraging and converting their relationships with trade to achieve listings, visibility and execute in trade via brand education.
  • Leading from example as an ambassador for how Patrón is executed at point of purchase. Ensuring that Patrón Worthy level of programs, drinks experiences, visibility & availability are delivered and maintained in trade (on & off)
  • Preparing & sharing key KPI  at the monthly review meetings; identifying opportunities to support sales teams within specific accounts, leveraging programs or brand education activity.
  • Plan & execute local customer &  advocacy plans with excellence in order to deliver against the PATRÓN and Prestige brand promises and potential, in collaboration with the Commercial Execution Manager, delivering against short and long-term commitments.
  • Plan, Set & communicate KPI for AVQPAP fundamentals - key ownership of availability, visibility & quality. Oversight on pricing & supply chain in partnership with regional pricing & commercial leads.
  • Educate and coach fellow market Primos and customers on the key brand values, education tools and delivery of a Simply Perfect drinks strategy across the On and Off trade channels - engaging virtually and in person as appropriate.
  • Utilizing existing and new advocacy tools and platforms they will work side by side with the sales teams to identify new opportunities and accelerate the delivery of the AVQPAP fundamentals.
  • You will work with the sales & brand team for internal brand education & communications with support of the Patrón Perfectionists lead  
  • Lead the planning, delivery & execution of Patrón Perfectionists and Hacienda visits. Be a single point of contact. Aim is to make Perfectionists the most credible bartender program in the country

Skills and Experience

The Skills & Experience needed to create your legacy
  • Bachelor’s degree in a Sales or Marketing specialisation. 
  • Additional professional experience in trade marketing, advocacy specialising in premium spirits will be an added advantage
  • Minimum 3 to 5 years sales/marketing experience in FMCG or Alcohol and Beverage industry
  • Proficiency in MS Office
  • Excellent written and spoken communication in English
Personal Qualities
  • Self-motivated and have an entrepreneurial approach
  • Hardworking with attention to details
  • Organised and confident
  • Positive, passionate, patient with fantastic networking skills
  • Comfortable working with numerical analysis and you will be able to draw marketing strategies from them
  • Team player, Transparent in your dealings and trustworthy

Our culture

We share the passion and entrepreneurial flair of our founder and are guided by our three culture pillars - Fearless, Family and Founders, they inspire our Primos to be the best they can be and drive us forward in all we do. But what does this mean?

·       Being Fearless; means adopting an agile mindset, being comfortable trying new things and taking risks. We are empowered to question, challenge and innovate.

·       Family; We treat each other, and our communities, like Family. Always.

·       Founders; The spirit of entrepreneurship is at the heart of everything we do. We see the business as if it’s our own. We do the right thing for the business and we all take accountability for our work.

When you join Bacardi, you become part of our family and gain more than just a job.

Disclaimer: Bacardi is an equal opportunity employer that values workforce diversity. Diversity is core to our business: by embedding diversity into all aspects of our culture, we maximize the opportunity to achieve sustainable business success and growth. The duties and responsibilities described in the role profile might not be a comprehensive list.