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Careers at Bacardi

Advocacy Field Representative and Portfolio Ambassador Bacardi Japan

Job Name

Portfolio Ambassador Bacardi Japan







Reporting Line:


Job type:

Full time

Lead recruiter:

Miho Nakagawa

About the role

As the Advocacy Field Representative, you will be recognized expert on the Spirits Category.  Together with Commercial and Marketing team, you will own and embed the Advocacy capabilities to build the organization’s capacity to deliver year on year value growth.  You will have deep knowledge on all Spirit categories and Bacardi brands. Your deep knowledge of the Spirits industry and Bacardi heritage, along with your ability to communicate and influence will be key to your success in the role.  


  • Drive results and excellence in execution     
  • Develop and maintain strong relationship with key trade leaders, owners and influencers to increase opportunities for Sales team.
  • Build industry revered advocacy capabilities that drive value shares in the On-Trade.
  • Train bar-staff in key accounts and sales team on all brands, drink strategy cocktail skills, menu writing and overall industry knowledge.
  • Identify opportunities and support Marketing team to optimize Bacardi’s presence in the On- Trade channel.
  • Support bartenders who wish to participate in the cocktail competitions such as Bacardi Legacy Cocktail Competition (BLCC), and Patron Perfectionist etc.
  • Explore new types of On-Trade, and develop relationships with bartenders who are not yet promoters (fan) of Bacardi brands

Skills and Experience

  • Experience in variety of accounts including top mixology and restaurants.
  • Strong communication and influencing skills
  • Proficiency in English language skill is plus
  • Business level of Japanese is required
  • Experience in Spirits and/or Beverage industry (at a globally relevant brand).
  • Bacardi is an equal opportunity employer that values workforce diversity. Diversity is core to our business: by embedding diversity into all aspects of our culture, we maximize the opportunity to achieve sustainable business success and growth.

Our culture

We share the passion and entrepreneurial flair of our founder and are guided by our three culture pillars - Fearless, Family and Founders, they inspire our Primos to be the best they can be and drive us forward in all we do. But what does this mean?

·       Being Fearless; means adopting an agile mindset, being comfortable trying new things and taking risks. We are empowered to question, challenge and innovate.

·       Family; We treat each other, and our communities, like Family. Always.

·       Founders; The spirit of entrepreneurship is at the heart of everything we do. We see the business as if it’s our own. We do the right thing for the business and we all take accountability for our work.

When you join Bacardi, you become part of our family and gain more than just a job.