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Careers at Bacardi

Advocacy Field Representative and Portfolio Ambassador Bacardi Japan

Job Name

Portfolio Ambassador Bacardi Japan







Job type:

Full time

Lead recruiter:

Miho Nakagawa

About the role

As the Advocacy Field Representative, you will be recognized expert on the Spirits Category.  Together with Commercial and Marketing team, you will own and embed the Advocacy capabilities to build the organization’s capacity to deliver year on year value growth.  You will have deep knowledge on all Spirit categories and Bacardi brands. Your deep knowledge of the Spirits industry and Bacardi heritage, along with your ability to communicate and influence will be key to your success in the role.  

Key accountabilities and responsibilities

  • Drive results and excellence in execution     
  • Develop and maintain strong relationship with key trade leaders, owners and influencers to increase opportunities for Sales team.
  • Build industry revered advocacy capabilities that drive value shares in the On-Trade.
  • Train bar-staff in key accounts and sales team on all brands, drink strategy cocktail skills, menu writing and overall industry knowledge.
  • Identify opportunities and support Marketing team to optimize Bacardi’s presence in the On- Trade channel.
  • Support bartenders who wish to participate in the cocktail competitions such as Bacardi Legacy Cocktail Competition (BLCC), and Patron Perfectionist etc.
  • Explore new types of On-Trade, and develop relationships with bartenders who are not yet promoters (fan) of Bacardi brands

Measures of success

as above

Critical experiences for success

  • Experience in variety of accounts including top mixology and restaurants.
  • Strong communication and influencing skills
  • Proficiency in English language skill is plus
  • Business level of Japanese is required
  • Experience in Spirits and/or Beverage industry (at a globally relevant brand).
  • Bacardi is an equal opportunity employer that values workforce diversity. Diversity is core to our business: by embedding diversity into all aspects of our culture, we maximize the opportunity to achieve sustainable business success and growth.

Our ways of working

Our family legacy has positively influenced our ways of working and has shaped the values to which our employees aspire. We’re caring, like a family, and not only internally, but also in the wider communities in which we operate. This is demonstrated by our commitment to both act responsibly and promote the choice to drink responsibly. We trust one another, and through that trust are able to forge strong teams and networks that empower our matrix organization structure. We’re passionate, reflecting our Latin heritage, and this means that we commit more than just time to our work: we commit energy, heart and soul. We are dedicated to being a role model in our industry, and we approach everything we do with Integrity First. Together, our values help us create what we’re most proud of: our True Heart and Winning Spirit – both in our home markets and across the world.