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Careers at Bacardi

Casa BACARDÍ Retail Manager

Job Name

Casa BACARDÍ Retail Manager


Puerto Rico


Cataño Puerto Rico


Finance - Administration

Reporting Line:


Job type:

Full time

Lead recruiter:

Julissa Cruz

About the role


The Retail Manager is at the frontline of our Brand Home offering, ensuring we deliver against this key revenue stream, merchandising physical store retail offerings, as well as our ecommerce channel, by development of new products. They will work closely with both the Brand Home team on site, as well as the wider Brand team and our extensive supplier network.  

This role will lead product development pipeline and manage the warehouse & fulfilment operation to maximize revenue and profitability.  A commercially minded, self-motivated team player, who can work well in a global organization, as well as engaging with front line guests on the tour.  This is an exciting role, with several facets, and a significant overall clear financial business contribution.


  • Own both the physical & ecommerce retail channel strategy for the Brand Home, including but not limited to new product development and approvals, ordering, stock management, merchandising, supply chain and logistics.
  • Understand trends and changes in consumer habits to create a dynamic, profitable & strategic retail offering.
  • Requests quotes and prepares purchase orders for new and existing product lines.
  • Develop new product lines following Bacardi brand guidelines with the support and guidance from the Global Brand Team.
  • Analyze sales data both onsite and online, reporting to Brand Home management with performance results & guidance on driving increased revenue to identify opportunities for improvement and setting action plans. 
  • Achieve KPI targets relating to visitor experience (average spend per head), operational efficiency (retail store layout/website sales funnel), and income (P&L targets). 
  • Maintain a high standard of store appearance leading our merchandising and reacting to change of sales trends.
  • Ensuring the upkeep of the highest of standard relating to cleanliness, Health & Safety, Social Responsibility, and Licensing laws.
  • Stock Management including the implementation of stock control systems and procedures, lead auditing and looking for continuous ways to improve.
  • Support and improve back-office systems and assist with handling of POS, emails, customer queries, etc. across all areas of the Brand Home.
  • Engaging with customers and maintaining exemplary customer service standards, line managing a team and promoting a culture of exceeding expectations.  
  • Demonstrate and improve training on effective sales skills and exceptional product knowledge across the entire Brand Home team, ensuring the relevant training and development of new starters and existing Primos.
  • Effectively line manage the retail, ecommerce, and warehouse team to process on-site retail operations/delivery and fulfillment.
  • Working closely with the Marketing team to come up with seasonal campaigns across all retail outlets & ensuring they can be operationally delivered. 
  • Managing and developing relationships with internal and external partners and stakeholders.
  • Potential Manager on Duty support as needed. 

Skills and Experience

Position Requirements:
  • Bachelor’s Degree in Business Administration.
  • 3-5 years experience in Retail / New Line and SKU development / Management 

  • Excellent verbal and written communication skills (English & Spanish)
  • Experience working in customer service.
  • Experience in retail at a management level with an understanding of industry trends and consumer behavior.
  • Knowledge in electronic systems (Word, Excel, PowerPoint, SAP, POS)
  • Experience with cash handling and using a POS system.
  • Effective use of the Internet and email.

  • Team Leadership
  • Effective Communication
  • Management of multiple priorities 
  • Sense of Urgency
  • Influence / Persuade
  • Negotiation
  • Analysis and solution of problems
  • Goal-orientation
  • Planning and execution
  • Engagement with the client
  • Capacity for judgment and decision making.

Physical Requirements and Work Environment
  • Standing up for long periods

Our culture

We share the passion and entrepreneurial flair of our founder and are guided by our three culture pillars - Fearless, Family and Founders, they inspire our Primos to be the best they can be and drive us forward in all we do. But what does this mean?

·       Being Fearless; means adopting an agile mindset, being comfortable trying new things and taking risks. We are empowered to question, challenge and innovate.

·       Family; We treat each other, and our communities, like Family. Always.

·       Founders; The spirit of entrepreneurship is at the heart of everything we do. We see the business as if it’s our own. We do the right thing for the business and we all take accountability for our work.

When you join Bacardi, you become part of our family and gain more than just a job.

Disclaimer: Bacardi is an equal opportunity employer that values workforce diversity. Diversity is core to our business: by embedding diversity into all aspects of our culture, we maximize the opportunity to achieve sustainable business success and growth. The duties and responsibilities described in the role profile might not be a comprehensive list.