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Careers at Bacardi

RGM Manager Europe

Job Name

RGM Manager Europe







Reporting Line:

RGM & Pricing director Europe 

Job type:

Full time

About the role

As a key part of Revenue Growth Management, you will be accountable for creating value and financial impact for our company. You will help build and develop capabilities to drive sustainable NSV/case growth by creating best in class RGM practices that enables us to set, get and keep price as well as to optimize mix. Your ability to combine a strategic business approach while managing multiple projects at any given time will be key, as will be your comfort in working seamlessly within the matrix, in particular with the Customer Marketing and Commercial leadership teams.

  • You will support creation of 3Y European price strategy and all the analysis needed to define it
  • You will help the regions’ annual growth in net revenue and gross profit per case through pricing practices
  • (analysis, strategy and programs) that are fully embedded in the business planning process and become
  • the global standard for Bacardi entities. 
  • You will work closely with Finance and IT to develop systems, lean processes and reporting that create transparency in our price planning and monitoring

On a regular basis you will monitor and optimize the pricing strategies as to their compliance with Guardrails & Minimums. This role is varied and while based in Amsterdam a large percentage of your time will be interacting with the local market teams. As a result, you can expect to be travelling to stay connected to all stakeholders.


Drive results & excellence in execution
  • Embed our RGM practices in the Regions’ business planning process, providing the consistency and transparency required to develop, implement and track our RGM initiatives
  • Challenge the organization, ensuring our RGM initiatives lead to continous improvement in NSV and GP per case, driving mid- and long-term value creation ahead of expectations
  • Execute and drive RGM European projects in order to help clusters to drive value
  • Drive the application the global trade terms framework which drives trade spend transparency and optimization, and enables the commercialization of our Category Pricing strategies
  • Expert on mix management with strong focus on premiumnization
  • Strong analytical support for the innovations to ensure optimal pricing positioning after launch
  • Develop talent and capability
  • Together with Commercial Development, support embedding the RGM capabilities to build the organisation’s capacity to deliver year on year value growth.
  • Build a learning organization by contributing to a “share, steal and reapply” culture that systematically builds a hub database of RGM best practices.
  • Provide Category and Brand teams with the RGM expertise and advice to enable an effective commercialization of category strategies and initiatives.
  • Work with the Sales team, Customer and Consumer Marketing teams to build capabilities and sustained ways of working
  • Ensure implementation of learning and development plans and sustained learning 

Skills and Experience

To be successful in this role you will have/be:
  • Experience in Revenue Growth management or Customer Management (e.g. in roles in Strategic Category
  • Management, Purchaser/Shopper Marketing, Sales and Channel Strategy, Integrated Business Planning,)
  • Experience in Commercial Finance Roles
  • Strong Commercial skills gained through hands on Commercial roles
  • Experience in roles related to understanding customer and channel dynamics
  • Experience in strategy roles in an international environment in FMCG
  • Strong management skills gained through hands on line management experience
  • Proficiency in English
  • The following experiences are preferred:
  • Sales experience
  • Experience in the Spirits and/or overall beverage Industry is a distinct advantage 

Our culture

We share the passion and entrepreneurial flair of our founder and are guided by our three culture pillars - Fearless, Family and Founders, they inspire our Primos to be the best they can be and drive us forward in all we do. But what does this mean?

·       Being Fearless; means adopting an agile mindset, being comfortable trying new things and taking risks. We are empowered to question, challenge and innovate.

·       Family; We treat each other, and our communities, like Family. Always.

·       Founders; The spirit of entrepreneurship is at the heart of everything we do. We see the business as if it’s our own. We do the right thing for the business and we all take accountability for our work.

When you join Bacardi, you become part of our family and gain more than just a job.