Skip to content


Careers at Bacardi

Regional Account Manager On Trade

Job Name

Regional Account Manager On Trade







Reporting Line:

Sales Manager Norway

Job type:

Full time

Lead recruiter:

Djamilla Mulders

About the role

What does an AM On-Trade do?

Your role as the Account Manager On- Trade is to make Bacardi stand out as the preferred spirits partner within your regions of responsibility.

You are the face of Bacardi and primary point of contact for the outlets. The plans you create and the business relationships you nurture set you apart from our competitors because you embody the Bacardi culture.

You are responsible for helping to create consumer experiences that will build on the legacy of our iconic brands.

You are accountable for how our brands show up and the P&L that sits behind them. You harness the power of a global spirits company by leveraging the support functions around you.

About you

You possess the experience, personality, and credibility to represent our brands in the On-Trade channel. 

Customers want to work with you because you combine a high level of commercial acumen with creative thinking when it comes to drinks and brand activations.

You are a skilled communicator and team player because you are empathetic and understand others’ needs. The ability to express yourself and influence decisions comes naturally.

You have a winning mindset which means that you are results oriented and you take the initiative when opportunities arise

Self-motivated and with boundless energy, you have the ambition to succeed in whatever you do.

Internal: Nordic Country Mgr, Sales Mgr Norway, Brand Mgrs Trade Ambassador, Portfolio Trainer, Nordic Sales primos
External: Customers, wholesalers, external partners, event agencies


  • You as Account Manager are responsible for execution of the commercial strategy of Bacardi Norway in your designated regions of the On-Trade channel. 
  • It is your responsibility to make Bacardi the spirits partner of choice, which means that you maximise the availability and visibility of our brands. We should be the pouring brands in Rum with Bacardí and Gin with Bombay Sapphire. Grey Goose Vodka and Patrón Tequila should be the brands of choice in premium cocktails. Martini Fiero & St-Germain should be the bases of fantastic Spritz experiences.
  • Your goal is to contract strategic customers to sell our brands and ensure we have superior visibility in the cocktail menu to drive sales. You further support these accounts with promotions and campaigns to ensure rate of sale.
  • You will be judged on the quality of the contracts, the results they deliver and the standards of execution in the outlets.
  • You are obsessive about how our brands show up in the outlet, whether it is the back bar, the drinks menu or brand activations. You will work with Customer Marketing, Advocacy and Activation to deliver these exceptional brand experiences.
  • You will be diligent in tracking customer data into our sales automation tool, and you are measured against volume, revenue, profit, distribution, and visibility targets

Skills and Experience

  • Proven sales track record in delivering strong commercial results, preferably in our industry with a desired minimum of 2 years experience.
  • Experience in premium On-Trade, whether it’s supplier side or customer side, is preferred. You understand how these businesses operate and how you can influence key decision makers.
  • You demonstrate strong analytical skills in building customer business proposals and are confident in delivering them.
  • Communication skills are paramount, and you need to be able to adapt your style. You show humility in certain situations and assertiveness in others to influence the outcome. Your written communication creates impact, and your verbal communication is persuasive.
  • Strong language skills written and verbally in both Norwegian and English are required.
  • You have a track record of going the extra mile and distinguishing yourself from your competitors.
  • You are self motivated, have a large work capacity and have a sense of urgency in going about your work.
  • You are a likeable character that relates well to all customer stakeholders from corporate hotel buyers to bartenders. Customers answer the phone when you call!
  • You have the interpersonal skills to work across a matrix organisation and across different management levels.
  • You are a winner. You are passionate about delivering sustainable results. You want to continuously improve. 
  • You are an entrepreneur who is intellectually fast, thinks critically, and is not afraid to challenge conventional wisdom.

Our culture

We share the passion and entrepreneurial flair of our founder and are guided by our three culture pillars - Fearless, Family and Founders, they inspire our Primos to be the best they can be and drive us forward in all we do. But what does this mean?

·       Being Fearless; means adopting an agile mindset, being comfortable trying new things and taking risks. We are empowered to question, challenge and innovate.

·       Family; We treat each other, and our communities, like Family. Always.

·       Founders; The spirit of entrepreneurship is at the heart of everything we do. We see the business as if it’s our own. We do the right thing for the business and we all take accountability for our work.

When you join Bacardi, you become part of our family and gain more than just a job.

Disclaimer: Bacardi is an equal opportunity employer that values workforce diversity. Diversity is core to our business: by embedding diversity into all aspects of our culture, we maximize the opportunity to achieve sustainable business success and growth. The duties and responsibilities described in the role profile might not be a comprehensive list.