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Careers at Bacardi

Regional Account Manager - Sweden West

Job Name

Regional Account Manager - Sweden West







Reporting Line:

Sales Manager Sweden

Job type:

Full time

Lead recruiter:

Djamilla Mulders

About the role

Your Opportunity

The Regional Account Manager will be responsible for delivering the agreed sales targets in the region.

About You 
  • Know yourself, and your areas for improvement, and more importantly your strengths and work to leverage those
  • Know the on-trade in Sweden well, in particular your regions, and understand the various stakeholder’s agendas; Bar Owner, Bar Manager and Bar tender
  • Have proven experience of sales in the on-trade channel
  • Are self-propelled, fearless, and have a genuine desire to learn and take on new challenges.
  • Have a clear drive and a proven track record of creating outstanding results
  • Are determined to win, and doing it the ‘right’ way (i.e. according to our Values)
  • Are a team player
  • Are naturally curious and have a true drive to continuously improve
  • Possess a healthy dissatisfaction with the status quo
  • Appreciate the importance of measuring performance
  • Are putting the consumer at the center of everything you do from a commercial perspective
  • Work well under sometimes conflicting priorities and deadlines
  • Are able to focus on focus deliverables and with a clear sense of urgency
  • Are excited about and identify with BACARDÍ as a brand and a company. 
  • Have a B driver’s license 


With our Consumer at the heart, your key focus will be:
  • Execution of the Swedish commercial strategy in the on-trade channel
  • Implementation of the Picture of Success model in the on-trade
  • Contracting key on-trade customers to sell our brands
  • Drive visibility in the on-trade through Point of Sales materials
  • Educate bartenders in perfect serve cocktail making
  • Educate wholesalers in knowledge on our core categories
  • Supporting key on-trade customers to increase rotation of our brands via promotions and events
  • Tracking Customer execution in Sales Force Automation tool
  • Execution of commercial projects, such as Impacting Purchasing Decisions

Skills and Experience

The Skills & Experience needed to create your legacy:
  • Drives Execution & Results
  • Make the Matrix work
  • Focus Externally to Win
  • Minimum 3 years of on-trade field sales experience required
  • Language Skills:
    • Fluent Swedish (spoken and written)
    • Good Understanding of English
    • Intermediate in other Scandinavian Languages

Our culture

We share the passion and entrepreneurial flair of our founder and are guided by our three culture pillars - Fearless, Family and Founders, they inspire our Primos to be the best they can be and drive us forward in all we do. But what does this mean?

·       Being Fearless; means adopting an agile mindset, being comfortable trying new things and taking risks. We are empowered to question, challenge and innovate.

·       Family; We treat each other, and our communities, like Family. Always.

·       Founders; The spirit of entrepreneurship is at the heart of everything we do. We see the business as if it’s our own. We do the right thing for the business and we all take accountability for our work.

When you join Bacardi, you become part of our family and gain more than just a job.

Disclaimer: Bacardi is an equal opportunity employer that values workforce diversity. Diversity is core to our business: by embedding diversity into all aspects of our culture, we maximize the opportunity to achieve sustainable business success and growth. The duties and responsibilities described in the role profile might not be a comprehensive list.