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Careers at Bacardi

Regional Ambassador LAC - Grey Goose & Bombay

Job Name

Regional Ambassador LAC - Grey Goose & Bombay

Country:

Brazil

City:

São Paulo - Brasil

Function:

Marketing - Communication - PR

Reporting Line:

Regional Advocacy Director (LAC)

Job type:

Full time

Lead recruiter:

Renan dos Santos

About the role

YOUR OPPORTUNITY

Regional Ambassadors in LAC are a brand equity building role, focusing on key opinion leaders including those influential mixologists, consumers, and media, that directly influence the brand perception of our target consumers.  They usually represent a single brand and are considered the brand and category expert within the region.  They are a high value resource that supports the local market by providing brand experiences that go beyond basic brand education.  Their focus should be on raising industry standards, supporting brand launches, sharing regional best practices & global trends, and coordinating major regional trade advocacy initiatives.

ABOUT YOU

For this role you must be self-confident, with personal drive and a strong work ethic to proactively seek opportunities for BOMBAY gin and GREY GOOSE vodka.  You must be a gin and vodka expert, have top mixology skills, influence in the industry across all of LAC and be social-media savvy.

Responsibilities

RESPONSIBILITIES - WITH OUR CONSUMER AT THE HEART YOUR KEY FOCUS WILL BE
  • Support BOMBAY SAPPHIRE and the rollout of BOMBAY Bramble & BOMBAY Gin RTDs across LAC
  • Support GREY GOOSE and the rollout of GREY GOOSE Essences across LAC.
  • Shape the public image of BOMBAY & GREY GOOSE in LAC by humanizing the brands, amplifying their key messages & activities, making them relevant via social media, as well as consumer, trade, and media activations.
  • Lead the development (& adaption) of BOMBAY & GREY GOOSE education materials in LAC and ensure Local Ambassadors are properly trained to deliver them (this requires a high competence in the English language).
  • Manage the implementation of global Advocacy engagement platforms in LAC (e.g., Stir Creativity, BOMBAY Glasshouse, Vive Les Cocktails, Vive L’Espresso Martini, Vive Le Vodka Martini, etc.)
  • Create new Advocacy education, engagement, and experience platforms for LAC markets.
  • Help raise industry standards by acting as an example / mentor to the trade, sharing best practices / trends, hero talent and challenging the next generation to become better bartenders.

Skills and Experience

SKILLS - THE SKILLS AND EXPERIENCE NEEDED TO CREATE YOUR LEGACY
  • Higher education is preferred but not essential.  Industry experience and credibility are critical. 
  • Considered an expert in gin, vodka and mixology, with 7+ years’ experience in the industry in recognized top mixology accounts or spirits’ company. 
  • Strong story-telling skills with 3+ years’ experience as an Ambassador or trainer with a recognised industry body.
  • Advanced experience in drink creation and menu consultancy for recognized top mixology accounts.
  • Well established and respected as a credible influencer in the LAC mixology scene (ideally globally).
  • Fluency in Portuguese and Spanish is required, with a high proficiency in English to be able to liaise with global ambassadors and understand and adapt Global materials into Spanish.

Our culture

We share the passion and entrepreneurial flair of our founder and are guided by our three culture pillars - Fearless, Family and Founders, they inspire our Primos to be the best they can be and drive us forward in all we do. But what does this mean?

·       Being Fearless; means adopting an agile mindset, being comfortable trying new things and taking risks. We are empowered to question, challenge and innovate.

·       Family; We treat each other, and our communities, like Family. Always.

·       Founders; The spirit of entrepreneurship is at the heart of everything we do. We see the business as if it’s our own. We do the right thing for the business and we all take accountability for our work.

When you join Bacardi, you become part of our family and gain more than just a job.


Disclaimer: Bacardi is an equal opportunity employer that values workforce diversity. Diversity is core to our business: by embedding diversity into all aspects of our culture, we maximize the opportunity to achieve sustainable business success and growth. The duties and responsibilities described in the role profile might not be a comprehensive list.