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Careers at Bacardi

Regional Ambassador LAC_ Santa Teresa

Job Name

Regional Ambassador LAC_ Santa Teresa

Country:

Mexico

City:

Tultitlan, Mexico

Function:

Commercial

Reporting Line:

GLOBAL MARKETING MANAGER SANTA TERESA

Job type:

Full time

Lead recruiter:

Jessica Lopez

About the role

WHAT DOES A REGIONAL AMBASSADOR DO?

Regional Ambassadors in LAC are a brand equity building role, focusing on key opinion leaders including those influential mixologists, consumers and media, that directly influence the brand perception of our target consumers.  They usually represent a single brand and are considered the brand and category expert within the region.  They are a high value resource that supports the local market by providing brand experiences that go beyond the basic brand education.  Their focus should be on raising industry standards, supporting brand launches, sharing regional best practices & global trends, and coordinating major regional trade advocacy initiatives.

ABOUT YOU

For this role you must be self-confident, with personal drive and a strong work ethic to proactively seek opportunities for SANTA TERESA.  You must be a rum expert, have top mixology skills, influence in the industry, especially in Mexico, and social-media savvy.

Responsibilities

WITH OUR CONSUMER AT THE HEART, YOUR KEY RESPONSIBILITIES WILL BE TO:
  • Support the rollout of SANTA TERESA across LAC (70% Mexico, 10% Peru, 10% Colombia & 10% Rest of LAC).
  • Shape the public image of SANTA TERESA in LAC by humanizing the brand, amplifying its key messages & activity, making it relevant via social media, as well as consumer, trade and media facing activations.
  • Lead the development (& adaption) of the SANTA TERESA education materials in LAC and ensuring Local Ambassadors are properly trained to deliver them (this requires a high competence in the English language).
  • Manage the implementation of global Advocacy engagement platforms in LAC (e.g. SANTA TERESA Ruck and Rum, Old Fashioned Workshops, Pairing Dinners, May I Suggest, etc.)
  • Create new Advocacy education, engagement and experience platforms for LAC markets.
  • Help raise industry standards by acting as an example / mentor to the trade, sharing best practices / trends, hero talent and challenging the next generation to become better bartenders.
  • Assist the commercial teams in prospecting accounts for SANTA TERESA & creating demand amongst the trade.

Skills and Experience

THE SKILLS AND EXPERIENCE NEEDED TO CREATE YOUR LEGACY:
  • Higher education is preferred but not essential.  Industry experience and credibility are critical. 
  • Considered an expert in rum and mixology, with 7+ years’ experience in the industry in recognized top mixology accounts or spirits company. 
  • Strong story-telling skills with 3+ years’ experience as an Ambassador or a trainer with a recognised industry body.
  • Advanced experienced in drink creation and menu consultancy for recognized top mixology accounts.
  • Well established and respected as a credible influencer in the Mexico mixology scene (ideally across LAC).
  • Fluent Spanish is required, with a high proficiency in English to be able to liaise with global ambassadors and understand and adapt Global materials into Spanish.

Our culture

We share the passion and entrepreneurial flair of our founder and are guided by our three culture pillars - Fearless, Family and Founders, they inspire our Primos to be the best they can be and drive us forward in all we do. But what does this mean?

·       Being Fearless; means adopting an agile mindset, being comfortable trying new things and taking risks. We are empowered to question, challenge and innovate.

·       Family; We treat each other, and our communities, like Family. Always.

·       Founders; The spirit of entrepreneurship is at the heart of everything we do. We see the business as if it’s our own. We do the right thing for the business and we all take accountability for our work.

When you join Bacardi, you become part of our family and gain more than just a job.