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Careers at Bacardi

Regional Brand Manager RTDs and Tails (maternity cover)

Job Name

Regional Brand Manager RTDs and Tails (maternity cover)






Marketing - Communication - PR

Reporting Line:

Brand Director RTD, Rebel and Tails

Job type:

Full time

Lead recruiter:

Janine Meinema

About the role

Your Opportunity

As a Regional Brand Manager, you will be accountable for driving value creation, brand equity, financial  performance, market share, working in close collaboration with the different markets. Your focus is on placing the consumer at the heart behind every activity, taking into consideration Global and regional guidelines to create local relevance. You work with the markets and region to build consumer centric plans, a strong innovation pipeline and delivering seamless consumer journeys. You’re in charge of tracking the category P&L, identifying growth drivers that add value to the business.

About You
  • Curious, creative, passionate, driven, and collaborative team player, that is not afraid to try out new things and feels comfortable with change and ambiguity
  • A compelling storyteller, have a strong public presence and interpersonal skills that promote positive relationships with agencies, customers, and internal stakeholders


With our Consumer at the heart, your key focus will be to:
  • Lead the development and execution of Annual Brand Plans coordinated with local markets to deliver maximum impact plans that deliver share growth and financial targets for the Euroc Region
  • Plan consumer centric brand experiences that deliver seamless consumer journeys using the available ecosystem: Paid Search & SEO, website performance, Influencer marketing, social publishing, paid ads, earned media and PR. Understand how digital activities can enhance the physical and offline space and vice versa
  • Work on the long-term innovation pipeline for the region and participate in the creation of any regional innovation needed to secure long term and profitable growth
  • Build strong data driven relationships via audience precision targeting, personalised, adapted content and experiences to effectively address consumer needs, driving point of differentiation and value for the brand
  • Use effective research (qualitative and quantitative) as well as direct consumer behavioral data and analytics (for example TalkWalker, Social Baker, Sprout Social, Google Trends etc.) to identify insights that will unlock profitable opportunities for your brand
  • Be close to the real world by adopting a listen, make, deploy approach to deliver consumer centric content, checking the pulse of your brand, the competition & daily trends (with your Community Manager)
  • Measure and Evaluate brand performance and activities to continuously optimise brand spend
  • Develop (or feed into the development) regional and global toolkits. This will require the writing of agency briefs both creative and production and ongoing agency relationship management.
  • Consult and take continuous input from key local stakeholders on brand/category plans and activities

Skills and Experience

The Skills & Experience needed to create your legacy
  • Consumer brand management experience in progressive roles, leading different Marketing projects
  • Commercial and/or Customer Marketing experience and/or digital business experience is an advantage 
  • Experience in multiple specialty areas: digital, innovation, promotions, events, media, etc.
  • Experience in managing stakeholders to ensure timely delivery of yearly brand plans and projects
  • Actively builds and leads interactions between the functions to ensure plans are implemented and goals met 
  • Skilled at communicating with all levels and functions (written, verbal and presentations) 
  • Strong numerical, insight and analytical skills
Personal Qualities
  • Belonging: You have a strong capacity to create a culture of ‘Belonging’, where people feel appreciated for who they are, what they do, and who they can become 
  • Self-Awareness: You have high levels of self-awareness, are reflective and know yourself well, understanding both your own strengths and weaknesses and your impact on others 
  • People Agility: You bring a deep ability to understand and relate to people and navigate through tough situations to harness and multiply collective performance. You create strong positive first impressions and build those into great relationships. 
  • Results Agility: You demonstrate consistent delivery of results in first-time situations by inspiring teams, exhibiting a presence that builds confidence in yourself and others. You operate at pace and are able to multi-skill effectively and are at ease leading projects. You will be highly performance driven, commercially and financially astute
  • Mental Agility: You can think critically to penetrate complex problems and expand the possibilities by making fresh connections. You think strategically whilst being execution focused and bring creativity to the challenges you’re presented with. You will have an attitude of constant learning and improving. Curious, creative, obsessed about the consumer, have strong sense of popular culture to identify passion points the brand and consumer share. Inquisitiveness/ curiosity around new media, digital, technology and social trends and possessing an attitude to experiment or innovate in these areas.
  • Change Agility: You have a deep natural curiosity, desire to experiment and ability to effectively deal with the heat of change. You have a growth and learning mindset: ready to test, stumble, learn and apply from experience Comfortable with change and ambiguity.

Our culture

We share the passion and entrepreneurial flair of our founder and are guided by our three culture pillars - Fearless, Family and Founders, they inspire our Primos to be the best they can be and drive us forward in all we do. But what does this mean?

·       Being Fearless; means adopting an agile mindset, being comfortable trying new things and taking risks. We are empowered to question, challenge and innovate.

·       Family; We treat each other, and our communities, like Family. Always.

·       Founders; The spirit of entrepreneurship is at the heart of everything we do. We see the business as if it’s our own. We do the right thing for the business and we all take accountability for our work.

When you join Bacardi, you become part of our family and gain more than just a job.

Disclaimer: Bacardi is an equal opportunity employer that values workforce diversity. Diversity is core to our business: by embedding diversity into all aspects of our culture, we maximize the opportunity to achieve sustainable business success and growth. The duties and responsibilities described in the role profile might not be a comprehensive list.