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Careers at Bacardi

Regional Demand Planner - GTR Europe & MEA

Job Name

Regional Demand Planner - GTR Europe & MEA


Germany, United Kingdom


Hamburg, Winchester


Operations - Supply Chain - Logistics - Procurement

Reporting Line:

S&OP SC Manager

Job type:

Full time

Lead recruiter:

Natally Andersson

About the role

Your Opportunity

This is a unique opportunity to be part of our GTR Europe & Middle East Africa team and play an important Global role in our organization. 
You will build deep partnership at a global and local level, across Bacardi. You will play a major role in adding value driving the Sales & Operations Planning process for the region, ultimately helping Bacardi to deliver against our BEST10 growth aspirations to support sales.

About You
  • You are skilled at consistently building deep, trusting partnership with sales, finance, customers, marketing and leaders.
  • Structured, focused and organized define your approach as you navigate multiple high priority.
  • You are solution oriented with a fantastic attention to detail, great listening skills and proactive approach to anticipating business needs.


With our Consumer at the heart, your key focus will be:

Global Travel Retail Sales & Operation Planning
  • Manage key internal and external stakeholders (Marketing, Sales, Customers and Finance) to get a collaborative and consensus approach to forecasting and agree on the Best10 process.
  • Continue analyze current business, demand trends, and predict future trends for middle and longer-term horizon (24 months)
  • Manage the Demand process to ensure that plans are established, monitored, and reviewed to ensure an efficient and timely distribution of products to customers and secure stock availability 
  • Support the SC Manager in the S&OP process and preparation of the monthly meeting.
  • Build visibility between financial target and volume sales plan and support the financial team in the financial cycle and clearly disclose risks and opportunities to the business through the demand planning process.
  • Ensure cross functional alignment and business ownership at multiple levels.
  • Maintain S&OP tools and report risks and opportunities.
  • Collaborate with sales to understand customers’ data and understand their ordering patterns.
Forecast Accuracy
  • Manage sales forecasts at IPC / customer level.
  • Analyze all data to ensure that sales forecasts are realistic (historical sales, market trends, seasonality, promotions, customer data (inventories, depletions, forecasts)) and challenge Regional Sales Managers about inconsistencies.
  • Maintain/adjust/create documentation, standard operating procedures and mapping for demand planning processes and systems.
  • Conduct forecast data submissions in system following the global S&OP and forecasting calendar.
  • Improve forecasting techniques and method to increase forecast accuracy indicators (BIAS, TISP).
New Products Introduction 
  • Cooperate with the Activity Management Team and GTR SC Manager to ensure effective Innovation process with the aim of reducing supply chain complexity, optimizing route to markets, increasing supply reliability/flexibility and harmonizing the GTR SKU portfolio.
  • Coordinate promotions activities and projects with Marketing, Sales, Distributors and GTR SC Manager.
  • Be the single point of contact for Bacardi VAP being produced / co-packed in Europe.
  • Follow GTR launch of promotions, VAPs, Limited Editions and Innovations
  • Maintain the products’ portfolio list including lifecycle information and communicate regularly with stakeholders.
  • Align with supply planning on the right level of replenishment and inventory for new products.
  • Make sure forecast is reflected 4 months minimum before first shipment date.
  • Communicate to GTR sales / customer service on first availability date from our warehouse. 
Inventory management / Product lifecycle monitoring
  • Focus on optimizing days inventory and working capital by analyzing safety stocks and non-performing stocks.
  • Follow up Slow mover/No mover stocks and take relevant actions to deplete those. Seek for solutions.
  • Identify write-offs risks and root causes and set action plan to reduce/avoid and monitor. Seek for solutions.
  • Ensure any issues / alerts are raised promptly with sales/customers to avoid those.
  • Review and set the right safety stocks policies with supply planning/operation centers' planning teams.
  • Lead the product portfolio management review for your region and align actions with the regional finance and commercial team. Seek for solution and monitor progress.
Supply Challenges
  • Manage short/medium term supply constraints (ex. quality, technical…) to deliver product (Finished goods, Global Promotions/Limited Editions and POS) on the agreed basis.
  • Monitor allocation of limited products, communicate on status.
  • Understand route to markets, MOQs and Leadtime’s with plants and customers.
  • Communicate to regional sales team and customer service on out of stocks risks and issues, root causes and resolution timing in promptly manner.

Skills and Experience

The Skills & Experience needed to create your legacy
  • Excellent knowledge of processes within operations (finance, manufacturing, packaging, supply chain, markets and central marketing).
  • Business savvy and a good understanding of the consumer & customers’ needs. 
  • Ability to influence, market, regional and central teams.
  • Demonstrate accountability and capability to work independently with confidence to ask for support when required.
  • Ability to find effective ways of working within a matrix organization, and within a fast-changing environment. 
  • Administration skills and extreme attention to detail.
  • Managing stakeholder expectations in relation to delivery & execution.
  • Willingness to work collaboratively with teams across different geographies and cultures.
  • Language Requirements: English is essential, other European Languages is an asset.
  • Excellent creative thinking skills with emphasis on developing innovative solutions to complex problems that may not have one clear answer. 
  • Knowledge of demand planning technology and decision support tools
  • Demonstrate an interest in personal learning and development. 
Personal Qualities
  • Belonging:  You have a strong capacity to create a culture of ‘Belonging’, where people feel appreciated for who they are, what they do, and who they can become 
  • Self-Awareness: You have high levels of self-awareness, are reflective and know yourself well, understanding both your own strengths and weaknesses and your impact on others 
  • People Agility: You bring a deep ability to understand and relate to people and navigate through tough situations to harness and multiply collective performance. Authentic, approachable, empathetic, and inclusive style of communication & collaboration, with the ability to work with diverse, geographically spread teams across multiple time zones.
  • Results Agility: You demonstrate consistent delivery of results in first-time situations by inspiring teams, exhibiting a presence that builds confidence in yourself and others. Rigor in execution of hiring activities and able to deliver with brilliance at pace. Integrity and hunger to be part of a winning team - working in close collaboration with BEST towards a common goal 
  • Mental Agility: You can think critically to penetrate complex problems and expand the possibilities by making fresh connections. You think strategically whilst being execution focused and bring creativity to the challenges, you’re presented with 
  • Change Agility: You have a deep natural curiosity, desire to experiment and ability to effectively deal with the heat of change. You have a growth and learning mindset: ready to test, stumble, learn and apply from experience. Tenacity and resilience to work through challenging hiring needs and multiple competing agendas in high demand/high speed situations

Our culture

We share the passion and entrepreneurial flair of our founder and are guided by our three culture pillars - Fearless, Family and Founders, they inspire our Primos to be the best they can be and drive us forward in all we do. But what does this mean?

·       Being Fearless; means adopting an agile mindset, being comfortable trying new things and taking risks. We are empowered to question, challenge and innovate.

·       Family; We treat each other, and our communities, like Family. Always.

·       Founders; The spirit of entrepreneurship is at the heart of everything we do. We see the business as if it’s our own. We do the right thing for the business and we all take accountability for our work.

When you join Bacardi, you become part of our family and gain more than just a job.

Disclaimer: Bacardi is an equal opportunity employer that values workforce diversity. Diversity is core to our business: by embedding diversity into all aspects of our culture, we maximize the opportunity to achieve sustainable business success and growth. The duties and responsibilities described in the role profile might not be a comprehensive list.