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Careers at Bacardi

Regional Director - Control States, West

Job Name

Regional Director - Control States, West


United States of America


Columbus, OH, Detroit, MI



Reporting Line:

VP Sales

Job type:

Full time

Lead recruiter:

Jonathan Rodriguez

About the role

Your Opportunity

As the Region Director, you will be accountable for creating value through driving sales through your field team and developing strong relationships with key customers in your dedicated area. You will create the legacy of Bacardi and drive the company’s presence and growth in the designated territories. Your deep Commercial knowledge, ability to develop strategic relationships and lead a Sales team will be key to your success in this role.

About You 

You are a fearless leader who consistently puts forwards a Do The Right Thing mentality for Bacardi brands, distributors, customers and consumers.
You are a cultivator of strategic partnerships and developer of people to achieve goals and objectives.


With our Consumer at the heart, your key focus will be:
  • Communicate and implement to Bacardi’s vision into compelling and actionable strategies and plans in your state to your sales team, distributor partners, vendors and customers.
  • You will be responsible to deliver key revenue and Commercial targets for your area as determined by the fiscal year financial plan.
  • You are an important face of Bacardi towards Customers in your dedicated area. You will act as the lead contact for these customers and are responsible for maintaining effective relationships with them.
  • You will be responsible for the delivery of customer and shopper programs in your territory as agreed in the Integrated Activity Plan (IAP)
  • You will deliver Bacardi Commercial Way assets and approach with excellence to activate our brands to influence consumers at the point of purchase.
  • You will coordinate directly with the Vice President of Sales to drive implementation of Commercial best practices. 
  • You will be accountable for optimizing the return on Investment across your territory
  • Work and coordinate each market with the top Broker representatives, and other BUSA Field Sales personnel and support.
  • Conduct mid-year and annual planning and review meetings with Broker’s, in order to actively identify areas of market opportunity and address accordingly.
  • Deliver fact-based selling presentations as a way to communicate BUSA objectives / brand strategies and keep brands at the forefront at broker meetings.
  • Cultivator of a Family environment that openly encourages thoughts, opinions, and actions within your sales team in order to deliver results against team’s goals, objectives, timeframes, deliverables and removing any workflow problems or obstacles in order to achieve optimal performance.
  • Engage with your Vice President and Human Resources to hire and develop successful Primos through engaging Let’s Talk discussions on specific primo performance feedback evaluating against sales forecasts and KPI goals and provide guidance in achieving career goals. 
  • Identify potential top talent in your market and actively engage in recruitment recommendations and decisions.
  • Develop and strengthen distributor partnerships and effectively present business plans, solutions, and brand insights with senior-level leadership evaluating distributor performance against aligned goals and KPIs.
  • Collaborate cross-functionally and leveraging Bacardi resources to drive personal and organizational performance
  • Take accountability and full ownership of your Region P&L and produce effective forecasting to increase profitability and demonstrate a strong understanding of value chain economics.
  • Demonstrating strong financial acumen with an understanding and ownership of the marketplace pricing, structure, and strategy.
  • Analyze and understand the competition. Stay informed on key competitor offerings that may affect volumes as well as staffing changes at distributors and competitors.
  • This role covers Control States West (MI/OH/IA/OR/ID/UT/MT/WY), and a large percentage of your time will be interacting with the local sales team, as well as key Customers throughout all territories.  You can expect to be travelling extensively when policy allows.

Skills and Experience

The Skills & Experience needed to create your legacy
  • Bachelor’s degree in Business Management, or related area.
  • Ideally you will have 8-10+ years field sales experience, preferably in the Spirits and/or Beverage industry.
  • Ideally you will have supervisory/management experience and positive track record of developing winning teams.
  • Ability to create, maintain and build long lasting relationships.
  • Demonstrated track record of performance and delivery
  • With a Founder’s mentality, you demonstrate exceptional financial acumen and decision making to achieve results.
  • You are influential and excellent communicator with strong interpersonal skills. You will have opportunities to display excellent written and verbal communication skills while also being relaxed giving presentations in front of small groups of people including executives distributor partners, Bacardi Primos, vendors and customers (both internal and external) at all levels of an organization.
  • You are computer proficient working in MS Office Products, including Word, Excel, PowerPoint and Outlook and can use advanced computer functions, including navigating the Internet.
Personal Qualities
  • You are dependable and accountable to your team, distributor partners and customers.
  • You are a driven and motivator leader that nurtures teams for success.
  • You are adaptable to changing market conditions and customer needs.
  • You are an influential and understanding partner in your market dedicated to the success of Bacardi brands and vision.
  • You have a strong bias for action and focus on results, seeing the business as if it is your own

Our culture

We share the passion and entrepreneurial flair of our founder and are guided by our three culture pillars - Fearless, Family and Founders, they inspire our Primos to be the best they can be and drive us forward in all we do. But what does this mean?

·       Being Fearless; means adopting an agile mindset, being comfortable trying new things and taking risks. We are empowered to question, challenge and innovate.

·       Family; We treat each other, and our communities, like Family. Always.

·       Founders; The spirit of entrepreneurship is at the heart of everything we do. We see the business as if it’s our own. We do the right thing for the business and we all take accountability for our work.

When you join Bacardi, you become part of our family and gain more than just a job.

Disclaimer: Bacardi is an equal opportunity employer that values workforce diversity. Diversity is core to our business: by embedding diversity into all aspects of our culture, we maximize the opportunity to achieve sustainable business success and growth. The duties and responsibilities described in the role profile might not be a comprehensive list.