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Careers at Bacardi

Regional Manager India & SAARC

Job Name

Regional Manager India & SAARC







Reporting Line:

APAC Commercial Director GTR

Job type:

Full time

Lead recruiter:

Laura Hattar

About the role

Your Opportunity

This role combines P&L responsibility for the strategically very important Indian sub continent which is the hub for the globally key nationality  i.e., The Indian Traveler.

This covers the locations like Delhi, Mumbai and Bangalore and several other emerging locations. Managing a team of  Area Manager and 50 plus Retail Ambassadors who sell directly to consumers, and brand building opportunities that embrace all that is possible through an omnichannel approach.

This role will stretch you, develop you and it could accelerate your BEST10 career ambitions. It is an opportunity to grow your leadership potential through financial performance, critical thinking, and people skills.

About You
  • You need to champion our BEST10 strategy by putting consumers at the heart of everything we do.
  • You need to be a team player with exceptional communication skills who enjoys working with multiple stakeholders across different functions.
  • You need exceptional commercial skills and a growth mindset to deliver our financial and market share KPIs.
  • You are driven by development opportunities and career progression.


With our Consumer at the heart, your key focus will be to:
  • Beat revenue targets (NSV) each quarter.
  • Beat profit targets (GP) each quarter.
  • Managing the A&P budget each month.
  • Managing cash collection and beating target (overdues as a percentage of total accounts receivable).
  • Growing Market Share in strategically important airport locations
  • Managing a team of Retail Ambassadors and working the matrix with Customer Planning, Customer Marketing and International Key Accounts Team.
  • Responsible for a diverse customer base that operates across all sub-channels in Global Travel Retail

Skills and Experience

The Skills & Experience needed to create your legacy
  • Commercial skills are critically important for this role. Experience in managing all parts of a P&L to achieve revenue, profit and profitability targets is necessary. Numerical and analytical skills are also highly valued.
  • Negotiation skills and an ability to create annual trading agreements are fundamental to this role. Experience negotiating price and investment to drive growth is required, preferably in the off-trade channel.
  • Communication skills are of paramount importance. You will have experience managing customers and working across a matrix structure internally. Written and verbal communications skills in English must be of a high standard.
  • Leadership skills are important because you are responsible for the Retail Ambassadors in the airport locations. You need to demonstrate that you can inspire and manage a team to deliver exceptional results.
  • You have the skills of a team player and a team builder to drive collective performance
Personal Qualities
  • Belonging: You have a strong capacity to create a culture of ‘Belonging’, where people feel appreciated for who they are, what they do, and who they can become
  • Self-Awareness: You have high levels of self-awareness, are reflective and know yourself well, understanding both your own strengths and weaknesses and your impact on others
  • People Agility: You bring a deep ability to understand and relate to people and navigate through tough situations to harness and multiply collective performance
  • Results Agility: You demonstrate consistent delivery of results in first-time situations by inspiring teams, exhibiting a presence that builds confidence in yourself and others. 
  • Mental Agility: You think critically to penetrate complex problems and expand possibilities by making fresh connections. You think strategically whilst being execution focused and bring creativity to the challenges you are presented with.
  • Change Agility: You have a deep natural curiosity, desire to experiment and ability to effectively deal with the heat of change. You have a growth and learning mindset: ready to test, stumble, learn and apply from experience.
  • Action oriented: You have a strong bias to action, setting high standards and delivering business results

Our culture

We share the passion and entrepreneurial flair of our founder and are guided by our three culture pillars - Fearless, Family and Founders, they inspire our Primos to be the best they can be and drive us forward in all we do. But what does this mean?

·       Being Fearless; means adopting an agile mindset, being comfortable trying new things and taking risks. We are empowered to question, challenge and innovate.

·       Family; We treat each other, and our communities, like Family. Always.

·       Founders; The spirit of entrepreneurship is at the heart of everything we do. We see the business as if it’s our own. We do the right thing for the business and we all take accountability for our work.

When you join Bacardi, you become part of our family and gain more than just a job.

Disclaimer: Bacardi is an equal opportunity employer that values workforce diversity. Diversity is core to our business: by embedding diversity into all aspects of our culture, we maximize the opportunity to achieve sustainable business success and growth. The duties and responsibilities described in the role profile might not be a comprehensive list.